Most of the time, I suggest people start with Google Analytics 3 because it’s still relevant to the changes that have been made in the Google Analytics 4 interface. However, if you’re not sure what Universal Google analytics even looks like, try out Google Analytics 4. It’s free, after all! The main thing you need to know about Google Analytics 4 is how to navigate around it; everything else should be intuitive. Knowing how many visitors your website has, what they do while there, and how they got there in the first place can be invaluable to both your marketing and development efforts.
Google Analytics has long been considered the premier web traffic analytics tool, but it’s often tough to figure out where to start with it. This tutorial will give you an overview of Analytics’ most important features and show you how to set up reports that help you identify some of the most common challenges facing modern website owners today. Let’s get started!
Setting up Tracking codes on each webpage is not very efficient and is something that many website owners will likely overlook. For example, if you are running AdWords advertising campaigns through Google, you would probably want to know how these pages influence conversions. If there were no way of tracking visits that came from paid advertising, we would have to assume that any increased conversion rate was all thanks to our awesome content and design skills!
Fortunately, GA4 introduced some new improvements to their tag manager tool (most notably Tag Manager), which enables us to do exactly what we need – set up multiple tracking IDs based on the page type or referrer URL. If you are tracking in GA4 with GTM, you need to use the measurement ID. Thus, understanding the measurement ID is so important.
Important Tips: How to setup google analytics 4
The data can be tracked using Google Analytics 4’s new measurement ID format that uses G-XXXXXXX to specify which data stream is being transmitted to your GA4 property. if you have set up a Google Analytics Account Variable with a web data stream, then your Google Analytics measurement ID will begin with the characters’ G-‘ For Example- G-D58SDR2PC8
Ensure that you measure how your customers experience you across their touchpoints. From your website to email marketing campaigns, people interact with brands in various ways. When visitors arrive on your website, they might not make a purchase right away; maybe they visit another part of your site or sign up for your email list. By understanding how each visitor interacts with you across channels and using behavioural data to predict what users are likely to do next, you can create more personalized experiences for every customer and convert more leads into sales. The deeper insight you have into each customer, from first impression to last interaction, will help get you further toward intelligent omnichannel marketing and digital transformation.
Data is everything. If you can’t prove ROI, you won’t get funding for future projects, meaning you’ll never have repeat business or gain more investment opportunities. With data-driven attribution, you can track how many new leads and sales are attributable to each campaign instead of having to make educated guesses.
This has two important effects:
Ensure your conversion rates are up to par, make sure you’re tracking them properly!
While it’s tempting to get hung up on AdWords and SEM, when you first start measuring with GA, it’s best to focus on traffic sources and bounce rates (which will eventually lead you back to paid search). So, measure landing pages and conversion paths. It will be a big help as you create tracking codes for mobile apps or remarketing campaigns. You can find out how many visitors came from which sites or social media channels. This data can then plan future marketing strategies or inform content creation efforts. It can also help identify places where visitors are dropping off in their decision-making process.
The last step of using Google Analytics is to set up goals and custom reports that let you dive even deeper into your web traffic data. For an instance, you want to know if there are certain times of day when people are likely to visit your site. You could set up a goal in GA to track when users click on a specific action, like signing up for an email newsletter or requesting more information about a product. then, once you see a trend emerge, it’s much easier for you to determine how you should use your company’s resources (and budget) most effectively. Having that level of insight and knowledge can help companies reduce costs and streamline workflows—which can save time and make all parties happy.
Optimizely allows you to activate Google Analytics for your website in just a few clicks. You can even segment by event, visitor, or location to see which visitors are performing a certain action. We’ve also made it easy to import visitor data from AdWords and add tags as needed, all from Optimizely. One of our favourite features is automatic call-tracking reporting within Optimizely, which we use to easily understand how changes in our A/B tests have affected sales and revenue generation.
Google Analytics can help you track everything from your website’s performance and traffic to where customers are coming from. You can also track how effective specific marketing campaigns are (or how well individual salespeople perform). Also, you can make sure potential customers find you when searching for relevant terms on Google. It even helps monitor mobile traffic. And because it comes from Google, you can trust its results more than any third-party analysis.
Now that you have a better understanding of how to measure, it’s time to take action. Create an account on Google Analytics and add tracking codes to your web pages. Soon enough, you’ll start seeing traffic flows in your web analytics reports; later, you can analyze traffic sources in conjunction with other insights like session duration, bounce rate, conversions, etc. And as a final tip: make sure that your goals are set up correctly! They help you analyze data across sessions and campaigns—they give you a sense of which activities lead to high conversion rates and allow you to identify where future growth is possible. Go ahead: set up goals now! We’ll be here when you get back.