As a designer, it is vital to showcase your work since it helps build your network and connects you to employers and clients. Your portfolio displays your work and shows clients what you can do and who you are. Therefore, it is crucial to have a portfolio that stands out and attracts your potential clients enough to make them want to find out more about your creations.
With the growth of digital marketing, it is important to turn those physical portfolios into portfolio websites. Having a portfolio website brings your work to life and is also the easiest and fastest way of showcasing your creation as a designer.
Creating a portfolio website may seem like a daunting task if you don’t have web design skills, but it actually isn’t as hard as you think. There are plenty of platforms that allow you to create a portfolio website without any coding or web development skills. All you need is an idea of what you need in order to make your portfolio website stand out and attract clients.
These ideas should help you make a user-friendly website and they should give you enough knowledge to get your website up and running:
It is normal to look at other websites to get some inspiration for your own. But it is important to have a portfolio website that portrays what you are doing and who you are. Do not copy another person’s design; instead, create something original and personal because that is what you want clients to see. People that look at your portfolio website should be able to get a sense of who you are and be able to form an opinion about you.
Make it easy for people to be able to reach out to you. Let your website have a homepage that tells clients ways in which they can contact you. It is best to give a various contact options so that each person can choose the option that is most convenient for them. Ensure that your site makes it easy for users to identify how to contact you, because many people might not bother putting effort into searching for it. Instead, they will move on to the next available designer.
Being creative means that you must have something unique to yourself. So let people viewing your portfolio website see that original style that you have. Make it possible for them to feel that they know you on a personal level. Allow them to identify with you; in fact, go ahead and place shots of yourself. People are more willing to contact someone after they have seen their face and feel like they know them a bit better.
There is nothing more annoying than a website that is unable to load quickly. Most people tend to give up pretty quickly when a website doesn’t load fast enough. So, it is important to ensure that the hosting package that you pick will let your site load fast. Web hosts differ, so be careful when picking to ensure that your portfolio website will be a success.
Always ensure your site is updated and relevant so that when people look at your site, they see your most recent work and get a more accurate idea of your current skills. Online consumers appreciate fresh content, and you can do that by uploading videos or blog posts. In fact, if you can manage to do both, that would be even better since you will have catered for all kinds of people.
The reason why youhave a portfolio website is so that you can showcase your work. It is supposed to show your talent and professionalism in the design field. That is why it is important to take advantage of your website to show off your skills and abilities for your clients to see.
If you can get testimonials from clients you have worked with, that would be the best way of proving the quality of your work and your reliability as a designer. When clients read these reviews, they feel reassured and can trust that you handle projects like a professional and produce quality work.
If you are spectacularly creative, then it means that most of your work is still being used by your other clients. Therefore, use those clients as examples of your professional work, and that should help you build trust with your new clients. It will be like existing proof that you can take a project and bring it to life, and your potential clients will be able to get an idea of what they would be gaining by hiring you.
Be clear about the goal of your portfolio website and what kinds of people you would like to attract. Make sure that the message that you want to convey is precise and to the point. Do not make it too general or vague.Instead, let it relate fully to your creations.
Creating a portfolio website may seem like a lot of work, time and effort, but it will be worth it in the end. It will be a source of infinite opportunities and can help showcase your abilities. If you make a good portfolio website that really represents you and your work, you will start to gain more clients pretty quickly.