2018 will be all about great experiences. Technologies like virtual reality, machine learning, and voice user interfaces have been growing and are now in the mainstream. Expect to see clean, simple designs that make way for these enveloping technologies. Read on as we take an in-depth exploration of what websites will look like in 2018.
In 2017, designers and developers start creating clean and simple websites for better mobile performance. Image-heavy websites are slow to load and frustrate mobile users. The number of mobile searches is going to increase, and mobile-first design for websites is considered a necessity, not just an option. Clean, minimalist designs that load quickly are trendy and desirable for several reasons: both for mobile users and desktop browsers who want quick-loading but engaging websites, and for their SEO value. This is why simple design has started to become popular and will continue to be trendy into 2018.
While website layouts will be clean and simple, you can expect to see web designers show their creativity on typography. As we’ve said before, quick-loading is great both for search rankings and for user experience. In a designing landscape filled with picture heavy designs, how is a designer supposed to creative innovative websites without relying on large, high-resolution images? When it comes to typography and 2018 website design trends, a word is worth a thousand pictures. Relying on typography to do the heavy lifting for design helps websites load more quickly.
This is how powerful typography can be.
Taking the expressiveness of typography and then placing it on the backdrop of simple design can create powerful, alluring web designs that capture the viewer’s attention, keep it for longer, and provide better results than more image-heavy designs.
In 2017, we witnessed the rise of video on websites. It seemed like every website has a video intro, so we could see the faces behind the products and services we use every day. We also saw a rise in apps and services that make it easier to create videos. Websites in 2018 will take video to new, enveloping places that once seemed like science fiction only a few short years ago. Expect to see websites tricked out with 360 videos, 360 modeling, video mapping, and interactive videos.
Expect to see websites with their own voice user interfaces or integrating with existing ones. With voice search also on the rise, be sure your website content is friendly, as people tend to interact differently when they use voice commands. For example, a person looking for the nearest Restaurant might type in “Restaurant of kota” into Google, but might ask Siri, “where is the nearest Restaurant of kota?”
Seamless interactions are another theme for 2018. Implementing voice user interfaces allow customers to interact with your website without having to click or wait for a page to reload. Micro-interactions are another design element you can drizzle throughout your website to improve communication. An example of this would be allowing a user to leave a simple review by scrolling over a number of stars instead of submitting a form.
Creating rich web experiences means using new technologies and introducing them to your clients. It can feel a bit risky, but the right web design team and the right tools are only a click away. The future is now and it’s a great opportunity to WOW your customers. Make 2018 the year you throw caution to the wind and finally create that 360 video of your awesome production facility or that 3D model of your newest drone. Give your customer the experience of a lifetime and you will have a customer for life.
It seems like every time you read your favorite news site, there’s a story about a malicious hacker, a serious data breach, or a malware attack. Security is at the forefront of our minds and it’s taking center stage when it comes to web design and development. Google has already taken steps to notify users of potentially harmful websites. As you think about your web design, be sure to consider the security of your customer’s information. Make sure your security certificate is updated on all pages. People will only interact with your website, download your content, and share their information if they trust you.
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