Modern technologies changed the world in many ways and introduced new business models in all fields of work. Today, online presence is one of the most important elements of successful entrepreneurship, while clients and customers judge your credibility through the website presentation.
Almost 60% of small and medium-sized business owners invest in new and improved web pages. It clearly shows how important web design is nowadays and suggests that you need to focus on this element of the business. In this article, we will explain the best 7 methods to create a better web design for your company.
How to improve your web design
Web design is constantly evolving as the competition in this field is extremely tough and progressive. There are more than 200 thousand designers in the US alone and all of them are eager to improve personal skills and attract more clients along the way. In such circumstances, web designers are forced to continuously search for the new solutions.
The most recent trends bring many changes in the business. Web designers are turning to large background images or personal branding models because it’s the way companies or individuals want to upgrade their digital presentations. Although it seems difficult to keep the track of all changes, there are a few basic ways to create the better web design. Let’ check them out!
- Layout division
If you want to create a user-friendly website, you have to divide the layout properly and allow simple navigation. Web pages consist of many sections and each one of these should have a specific purpose. You need to highlight sections and distinguish them from one another, forming the natural unity of separate sectors. Start from the basic sections and then add other elements one by one, according to their functions and importance.
- Be careful with whitespace
Whitespace is very useful when you want to make obvious distinctions between certain elements within the web page. However, many users consider it annoying and obsolete. If you really need to apply whitespace to your website, do it discretely and don’t push it. Play with various design options and see what could fit in the best. This way, you will get a nice whitespace visual and still keep your users happy.
- Fonts and colors
Almost 40% of people will never visit the website again if the layout is not attractive. Essential elements for your web presentation are typography and colors. Analyze your target audience and understand the way they think and what they like. If you are into flower business, don’t use Times New Roman and black and white visuals. Be creative, colorful, and use imagination instead. Embrace complementary colors and make sure that your web page fits your business.
Related Post: How to Use Typeface and Font Size to Improve Conversion Rates
- F-pattern
Screen reading is in many ways different than traditional paper text reading. Eye tracking analysis proved that users read in the F-pattern, looking things mostly from top to bottom and from left to right. Web designers who know this will never make the mistake and force users to focus on the right side of the page. F-pattern is crucial if you want to make the user-friendly interface.
- Social media buttons
Modern businesses extend far beyond the web pages. Companies gain most of the followers through social media, which means that web designers should enable easy sharing through the website. Networks like Instagram or Facebook allow you to embed codes into the web page and make it easy for users to share interesting posts on their social media profiles.
- Use online tools
Web designers should use their creativity to make the perfect website but they can also find external help to boost their productivity. Here are some very nice online tools to help you in that regard:
- Sketch: This is simple and speedy online tool with all sorts of modern web design solutions.
- Google Analytics: Allows you to follow behavioral patterns of users on your web page, helping you to change the least visited sections.
- Essay Geeks: Contributes to your blog writing section with the trendiest topics and the following visual solutions.
- Mobile Friendly Website
By 2019, the number of mobile phone users worldwide will be more than 5 billion. In such circumstances, you must use your web design prowess to optimize the website for smartphone experience.
Conclusion
Web design doesn’t allow you to stand still and remain the same. You need to create the best website in order to prove professional credibility. With these 7 tips, it will be easier for you to improve web design. Don’t hesitate to use them and let us know if you have other suggestions to share with us!