Blogging is HUGE on the web right now. You can find blogs on just about anything, and with the rise of social media influencers actually becoming recognized as working a professional job. Now it’s more possible than ever before to make money out of blogging on the internet. It’s something that a lot of people are interested in getting into, but it’s difficult to know how to get started – particularly if your goal is to go pro in the long run. However, below are some top tips on how to start creating professional online content.
Before you even start composing your first blog post, you’ll have to decide on your “niche” or what it is that your content is actually going to be about. You know how people say, write about what you know? Well, this is particularly important when it comes to choosing the angle you’re going for in your blog posts. Unfortunately, every blog can’t be about something completely different, because you’ll want to establish who it is your audience is in order for them to keep coming back and reading more.
For example, if your specialties are fashion and makeup – go for this angle, and play on it. This enables you to research the hottest topics on items on that market right now. And allows you to review and speak about them at ease. You need the knowledge in order to entertain and inspire your chosen audience – no one wants to read a load of made-up waffle!
This sounds like some sort of deep and meaningful life lesson, but in terms of blogging, it’s really not. Finding your blogger’s voice is all about finding the tone and approach that you’ll take in your writing. However, you’ll want to ensure that the voice you’re choosing is well-linked with whatever it is your professional goals are.
For example, if it’s a financial advice column you’re looking to write, chances are you’ll want to take a more formal approach, and lace your content with reliably sourced facts, figures. and numbers. One thing that will ensure the loyalty of your readers. Is that you build up the trust between you and them. If they know you post reliable, well-sourced content then chances are they’ll keep coming back. This is how you end up developing client relationships too.
One of the most common misconceptions about blogging is that if you post it online. You’ll automatically gain readers and a following. Unfortunately, this isn’t the case and if you want your site to reach further and gain more attention, then you’re going to have to work for it. For example, you could consider how to use search engine optimization in order to ensure that online traffic is directed to your website. It sounds complex, but it’s not. It’s as easy as using keywords directly related to your subject that will, therefore, redirect consumers. And other internet users, and those specifically who are your target audience directly to your website. Luckily there are tools out there to help with this, such as RankWarrior SEO service, so you can’t really go wrong.
Likewise, you’ll want to grab the attention of readers in order to make them interested in reading on. This isn’t to say falsely advertise your content with a shocking or disbelieving title, but simply give them enough to gain their interest and make them want to read more. Give away enough that they’ll know the subject of the post, but not too much in that they think reading on won’t benefit them further.
Of course, one of the most frequent uses of the internet by the vast majority of users and consumers nowadays is social media – so use this to your advantage. On websites such as Facebook, for example, you can easily create business pages on Facebook for free in order to share. And promote your blog post to all of the people using Facebook. Likewise, Instagram and Twitter are a great place to use hashtags in order to promote your blog. For example, if you continue to consistently hashtag the name of your blog, chances are more people will see it.
Last but not least, if you’re writing all of the time it’s very easy to fall into a rut and repeat your content over and over. If you continue to do this, chances are your readers will lose interest fairly quickly. This is why it’s so important that you write about something that you’re knowledgeable about and furthermore something that interests you. Happy blogging!