Okay, the bad news goes first:
Why? Because, when done right, it requires far more than writing great posts on interesting topics. It’s a well-organized and orchestrated process, composed of research, ideas generation, content creation and structuring, promotion, and analytics. It takes tons of time and resources.
But the good news is, you can handle it.
If you have something to tell people, want to educate them, know how to solve their problems, and eager to network with like-minded fellows – blogging is your best choice to do that. And everything you need to succeed is the right tools to help with all the above issues.
Yes, it can be challenging to choose the best Digital Marketing tools with so many options available. Wrong choices cost time and money, so we are here to help you escape such sad mistakes.
Here go 10 most sophisticated instruments a blogger needs for efficient work in 2018. Start using them now to save time, write better, and grow your blog traffic on the double.
Before writing a blog post, you need to generate an appealing idea for it. The best tool providing with content ideas that might resonate with your audience is BuzzSumo.
It will show top trending posts in your niche, display backlinks, tell the number of social shares, and give a cue on how well your topic would perform. Put your keyword in BuzzSumo search bar to get an idea of which angles to take with content and make it sparkle.
Use this tool to do marketing research and see the audience interest in a particular topic. Google Trends is a perfect resource for bloggers because it helps to generate ideas for future content assets.
Go to “Related topics” to see what is in trend; scan through “Related queries” to understand what’s popular in Google now; or, check if your topic is trending up and down. Google Trends will assist with planning and scheduling your blog posts, as well.
Comprehensive content is what people and search engines need today, so science-based research, statistics, numbers, and facts are a great way to make your blog posts more persuasive. Statista.com gives immediate access to the latest data on different topics.
This free research database has every statistic, scientific report, or infographic you might need for content creation. Read and download relevant data to save time and support your blog posts with facts.
Given that you have only five seconds to grab someone’s attention on the web, the tool to highlight weak areas of your writings would come in handy. Readable.io identifies mistakes, tests the readability of your text, and gives suggestions for its improvement.
With this tool, you will escape wateriness, vague words, and difficult-to-read sentences in your blog post. Readability level influences a person’s decision to delve into content, so it’s to your advantage to capture a reader’s attention.
Duplicate, thin content stuffed with keywords is not what readers and search engines approve. If you copy or poorly paraphrase others’ content at your blog, consequences will be far from pleasant: a ban from Google, a reputation loss, and legal issues with those from whom you plagiarized. PlagiarismCheck.org is the tool to help you escape such an unfortunate slip.
Use it to detect duplications in your blog posts and revise them accordingly. PlagiarismCheck.org highlights all tricky manipulations one might do to the source and provides a detailed report on problematic passages.
Your blog won’t rock without visual content. Eye-catching pictures, infographics, collages, blog titles, or any other visuals – Canva will help to create all types of design for your website.
It’s browser-based and free to use. Dozens of customizable templates make it easy for bloggers to generate great-looking visuals in minutes.
This tool is a must-have for those blogging on a regular basis and generating large amounts of content assets. Trello is a perfect organizer to create tasks, take notes, write down ideas, assign projects to your team members, and complete to-do lists.
Its basic version is free, and upgrading to premium will unlock additional features. Taco, a Trello’s mascot, will assist you with any questions. Trust us, he’s cute!
Once a blog gets readers and subscribers, you’ll need a tool to work with this database, encourage the audience to read your content again and build their trust. MailChimp is the tool you need for that: it automates email marketing, creates campaigns that best suit your message, and tracks analytics for you to know the readers’ feedback.
Your blog posts promotion matters as much as their creation. Use Buffer to queue up and share content across your social media channels for more people to see and read it.
Buffer app calculates the optimum timing for your content to be shared, helps to create appealing images for each social network and automatically posts articles at set times. Just schedule a blog post, add it to publishing queue – and Buffer will do the rest.
This list would not be complete without the favorite tool of all bloggers and digital marketers – Google Analytics. To track all traffic metrics and find out how readers respond to your content, make sure to learn – at least – its basic features for analyzing your blog’s strong and weak spots.
Millions of people have blogs today, but it doesn’t mean you can’t overtake them. To increase chances of blogging success, organize the process like a boss with the help of above-mentioned tools. They’ll allow you to generate blogging ideas, research data, write readable and plagiarism-free content, create beautiful visuals, promote them, and analyze the results.
More than that, these tools will speed up and automate your blogging for more traffic, happy subscribers, and sky-high conversions.