Best Ways To Improve Your Website’s Page Load Speed: These days, site speed is as crucial as ever. It plays a massive role in your website’s overall SEO performance, the user experience, and your conversion rate, all of which are key to your website’s success. However, from time to time, your website loading speed can drop for one of many reasons, and when it does, it’s important to diagnose the issue and get it back up to speed as fast as possible.
If you don’t, your site could suffer from several unenviable problems, such as a high bounce rate, lower conversions, and a lower number of page views per visit.
On top of this, if you generate an income from your website, a slow page loading speed will almost certainly impact your bottom line, as one study found that a single-second delay leads to a 7% reduction in conversions and 11% fewer page views. Fortunately, increasing your page load speed doesn’t always require a call to a technical expert or a specialist web developer.
There are a few simple tips you can follow, and in this article, we bring you three of them.
Most people tend to forget how much of an influence hosting plays on your website’s speed. So much so, that website owners will spend thousands of dollars on a wild goose chase trying to improve their speed, only to discover that their hosting provider was at the root of the issue all along. So how does your web host affect your site’s speed? Let’s take a look at three of the main factors:
A shared hosting service means that you share a server with hundreds, and sometimes even thousands of other websites. This isn’t an issue for most people, but if you own a large website that drives a high amount of traffic, this could be holding you back.
Consider switching to your own dedicated service to increase your speed. In general, you only need to start thinking about upgrading to a dedicated server once you’re pulling in over 100k visitors each month.
Before then, just make sure you find a solid hosting provider who prioritizes speed, uptime, and performance. Check out this cheap web hosting review to find the best option for you.
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The further away your visitors are from the hosting server, the longer their loading time will be. If you have a global audience, you should switch to a hosting provider with multiple server locations or consider a Content Delivery Network (CDN).
In the past, most web hosting companies used hard disk drives (HDD). However, technology has improved and now solid state drives (SSD) are the much-preferred option. SSDs are around 30% faster than regular HDDs, can handle a greater quantity of data requests, and offer an all-around better performance.
The reason all hosting companies don’t use SDDs is mainly down to cost, as the technology has only started to become cheap enough for mass adoption in recent years. Ask your hosting provider what their hard drive specifications are, and if possible, move to one that offers SDD.
One of the quickest ways to improve your site speed is by optimizing all of its images. Think about it; the more data each visitor must request to access your web page, the longer it will take to load, it’s as simple as that. If you’re using WordPress, the easiest way to compress your site’s images is by using a plugin such as ShortPixel or WPSmush.
This takes all of the groundwork out of the process, and you can compress all of the images on your entire website within a matter of minutes, although it’s worth noting that most plugins charge once you’ve used up the free trial. If you’re not using WordPress, or if you want to opt for a cheaper solution, there are tons of free services online that will compress your images for you. The only downside is that you will probably have to optimize each manually.
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As touched upon in the last tip, each time you get a visitor, they must load your site and all of the contents on the page they are requesting. This includes images, videos, text, page elements, and so on. Depending on your site, this could require a fair amount of effort for each page the user wants to visit, and as you know, the longer it takes the page to load, the more likely it’ll be to bounce and leave your website altogether.
To make this process smoother, you can use a browser caching tool that makes the page-loading process more efficient. How does it do this? Well, browser caching works by remembering the previously loaded page resources so that it doesn’t have to do it again the next time it loads the same page. It will also remember duplicate items, such as logos, footers, and headers.
There are plenty of tools out there that allow you to analyze your page speed for free, such as Google’s PageSpeed Insights. If you’ve tried all three of the suggestions listed above and are still having issues, try and analyze the diagnostics of the speed test and see if there is anything glaringly obvious you can fix before trying anything too major.
To speed up a website: Optimize images, minimize requests, use browser caching, employ a CDN, minify files, enable Gzip compression, upgrade hosting, implement lazy loading, remove unnecessary elements, and use AMP for mobile.
A good website loading speed is generally considered to be under 3 seconds. Studies show that users tend to abandon sites that take longer to load. Faster loading times contribute to better user experience and higher conversion rates. Optimizing performance can lead to increased engagement and satisfaction among visitors.
Improving website speed is crucial because faster loading times enhance user experience, reduce bounce rates, improve search engine rankings, and ultimately lead to higher conversion rates and increased revenue.