In the old days, Google would analyze your page to see how many times you used a specific keyword.
In other words, they focused 100% on your page’s content. So the Google spider would visit your page to check if your keyword appeared in your:
To be fair, they still look at that stuff. But today’s Google is MUCH smarter than it used to be.
Suggested Post: Why SEO is Important For Your Website?
So instead of only measuring content, they now focus on context.
What do I mean?
Remember: Google’s #1 job is to show their user the BEST result. And in most cases, the “best” result isn’t a piece of keyword-stuffed content.
Instead, the best pages cover an entire topic in-depth.
With in-depth content, a Google searcher gets everything they need in one place (one stop shopping).
So: how can you write the type of in-depth content that Google wants to see?
First, publish content that’s at least 2,000 words. That way, you can cover everything a Google searcher needs to know about that topic.
In fact, ranking factors study found that longer content (like ultimate guides and long-form blog posts) outranked short articles in Google.
Once you’ve put the finishing touches on your 2,000-word monster, add LSI keywords to it.
LSI keywords are words and phrases that are strongly associated with your page’s topic.
For example, let’s say that you just published an article about Digital Marketing.
LSI keywords would be terms like:
And when Google sees these LSI keywords on your page, they think: “Awesome! This page obviously covers this topic really well.”
How do you find LSI keywords? Here are three simple ways to find ‘em:
First, use a nifty free tool called LSI Graph.
Just enter your target keyword into the tool, and it’ll show you a bunch of LSI keywords that are associated with that term.
And you’ll see a lot of LSI keywords popped up in front of you, those keywords are good to be used wherever they make sense in your in-depth article.
Second, use Google. Just search for your target keyword. Then check out the “Searches related to…” section at the bottom of the search results.
The words in bold here are LSI keywords.
Finally, you can hack the Google Keyword Planner for LSI keyword ideas. Here’s how:
Pop your keyword into the Google Keyword Planner. And click “Get Ideas”.
Just scan the results and you will find many LSI keywords to fit in your article and make it more perfect.
And just like any other good article, your article will have the chance to get ranked top on SERP and get better reach and visibility but there are few other hacks that we can try to implement to get more clicks and higher CTR to our website.
Higher Click-Through-Rate(CTR) indicates that page is being liked by many and certainly allows your page to get a definite boost on SERP’s by RankBrain.
Nowadays it is really difficult to get better CTR because of this,
and how to forget deadliest of ’em all,
In fact, one industry study found that organic CTR is down 37% since 2015.
It’s no secret why: Google is crowding out the organic search results with Answer Boxes, Ads, Carousels, “People also ask” sections, and more.
And to stand out, your result needs to scream “click on me!”…or else it’ll be ignored
Hope you have enjoyed these teenie tiny bits of useful tips. Don’t forget to read the following blog to get even more useful tips on SEO. How SEO is Going to Affect Our Lives in 2018 – Introduction
This was the first blog in the series of blogs we are covering up to gain more insight on some informative topics.