A well-designed landing page can accomplish many things for your company. If used correctly, it can increase your site’s conversions significantly. But optimizing a landing page for maximum impact can be difficult if you have a single page to work with. The key to a create lead generating landing page WordPress is to keep it specific, exciting, and focused. You can use the page as a compressed conversion funnel – take your site users down a thoughtfully-crafted path. Using the right information at the right places you can win leads over with a high-quality, non-spammy CTA (call to action).
If you don’t know how to create a landing page in WordPress sites, here are three important steps you should follow.
The first step is to research and choose a great landing page theme. There are different themes available, and each has unique features. You can check different landing page themes online, read customers’ reviews, and pick one depending on your needs.
For instance, you can download and install the OceanWP theme. You can also find your preferred them in the WordPress Theme Directory and simply click ‘install’ from your site’s dashboard. After installing the theme, activate it. Some themes might require you to install one or more plugins. For example, OceanWP theme requires users to install Oncean extra and Elementor plugins.
Once the landing page theme and the necessary plugins are installed, the next step is to import and install your preferred landing page template. You can use whatever template you like – just browse through the available templates and pick one that best suits your website.
For example, if you opt to use the OceanWP templates, first download and activate the Ocean Demo Import Extension. As the name suggests, this extension is specific to the OceanWP theme but works in a similar way as a standard plugin. Flow the following steps;
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To effectively customize your landing page, it’s recommended to first learn the elements of a lead-generating landing page. For example, you must define a clear purpose of your landing page, highlight the client benefits, and use a logical narrative structure.
Landing pages are an effective way of setting up a lead-generating campaign and boosting your website’s conversions. What’s more, WordPress makes the process of creating an excellent landing page hassle-free using themes and plugins.
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