3 Steps to Create a Lead-Generating Landing Page with WordPress

A well-designed landing page can accomplish many things for your company. If used correctly, it can increase your site’s conversions significantly. But optimizing a landing page for maximum impact can be difficult if you have a single page to work with. The key to a create lead generating landing page WordPress is to keep it specific, exciting, and focused. You can use the page as a compressed conversion funnel – take your site users down a thoughtfully-crafted path. Using the right information at the right places you can win leads over with a high-quality, non-spammy CTA (call to action).

If you don’t know how to create a landing page in WordPress sites, here are three important steps you should follow.

Step 1: Choose and install a landing page theme

The first step is to research and choose a great landing page theme. There are different themes available, and each has unique features. You can check different landing page themes online, read customers’ reviews, and pick one depending on your needs.

For instance, you can download and install the OceanWP theme. You can also find your preferred them in the WordPress Theme Directory and simply click ‘install’ from your site’s dashboard. After installing the theme, activate it. Some themes might require you to install one or more plugins. For example, OceanWP theme requires users to install Oncean extra and Elementor plugins.

Read – Landing Page Design Trends Of 2018

Step 2: Import your landing page template

Once the landing page theme and the necessary plugins are installed, the next step is to import and install your preferred landing page template. You can use whatever template you like – just browse through the available templates and pick one that best suits your website.

For example, if you opt to use the OceanWP templates, first download and activate the Ocean Demo Import Extension. As the name suggests, this extension is specific to the OceanWP theme but works in a similar way as a standard plugin. Flow the following steps;

• Go to ‘Theme Panel’ then click ‘Install Demos’ to access an entire directory of the available options
• Find the ‘Coach template’ and then click on it to begin the import process.
• You may be asked to install extra plugins required for the template to work perfectly. Install the plugins and click ‘Go to the next step.’ You can either download for the template or skip that process.
• If after selecting the items you want to import (in case you opt to import a sample data for the template), click ‘Install this demo.’

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Step 3: Customizing your landing page

To effectively customize your landing page, it’s recommended to first learn the elements of a lead-generating landing page. For example, you must define a clear purpose of your landing page, highlight the client benefits, and use a logical narrative structure.

Get more leads

Landing pages are an effective way of setting up a lead-generating campaign and boosting your website’s conversions. What’s more, WordPress makes the process of creating an excellent landing page hassle-free using themes and plugins.

Further, if you need online forms for generating leads, reservations, surveys, collecting payments and more. Check out the latest form builder software available in the market, that allows you to easily create powerful forms in the most straightforward way possible for your business.