More than 80% of the prospective tourists start their search from the web. It is imperative to have a well-designed and maintained a website for any tourism business as it is crucial to bring potential customers and generate high-quality leads.
Though we provide digital and design work for businesses and organizations in various industries, we have also created many websites for several tourism companies over the years. As a result, we know what exactly works and what would not in this sector. Having a website with a pretty logo on it will not necessarily bring you the leads you need for your business.
So here we have decided to put down some tips to let you know what is best for tourism website design. These tips are helpful to optimize your website and get the more bookings and packages sold, which indeed will allow you to increase your profits and expand your presence in the local tourism market.
Having a simple and sleek design is the more crucial for a tourism business website. Only a good design can grab visitor attention and lead them to continue going through the vital information on the site. When you are planning to create a tourism site, make sure the website has a professional design.
The website should have compelling content to grab the attention and retain the visitors on the site. Your website should provide clear, easy to understand and enough information to help your visitors to make a purchase decision.
With professional design and exciting content, the next most crucial button to have on your site is the “Book Now!” button or the CTA button. Placing them in a decisive position in the site plays an important role. It lets visitors be quick and reserve easily for whatever tour plan they want to participate. If you are using other buttons, make sure they do not distract or compete with the crucial “Book Now!” button.
Scrolling down your travel site should be the easiest part of a customer’s journey when they land on your site. You should present the visitors with straightforward search and filter options to help them find the information they need as quickly as possible. Include some extra design features like predictive search, letting users select their “favorite” options or event planners that will keep your website, and your audience organized. All these elements can be crucial aspects of your design that will help users plan a trip effortlessly. Now, as the customers use various devices to view your website easy navigation on all devices is crucial.
Never trivialize the significance of good, high-quality pictures and videos. Add one or two pictures to each page and allocate a specific portion of your website exclusively for the gallery. When using, only use high-resolution images and videos, which allow the potential customer to experience and imagine the travel through their own eyes before they even start to plan their vacation. It will tempt them to book with you as they know what to expect during their journey.
Future travelers will want to quickly see if you have something available that works with their schedule. Make sure your calendar is up-to-date at all times! Also, add interactive maps as a lot of people will be interested in them. But make sure all of them are compatible with mobile. For a travel plan with multiple destinations, like in Kerala Tour Packages, which covers varied landscape and stop-overs across the state; it is essential to have a map and preferably a calendar as well to note down the route and itinerary for planning efficiently.
Your travel website design must show credibility to attain the trust of online visitors. To improve the trust-factor, you must include customer reviews and all destinations that you represent. You must also use encryption technology HTTPS/SSL for advanced security. Make sure that the experience of the user is absolutely undoubtful by providing clear pricing. This provides them with the best online experience possible, with possibly minor inaccuracies when creating their travel plans.
As more browsers use smart-phones and tablets, individuals are making their travel plan on the go. So it is essential that your website has a responsive design to meet the needs of the potential customers of the modern era. When your site is compatible with both desktop and mobile devices. Travelers will be able to access the information they need and move forward in converting them into customers for your brand. Mobile compatibility not only makes your website stand out but you will enjoy more business on overall with more traffic coming to your site.
These are few basic requirements that will attract your clients and keep them glued and scrolling down your site. These tips help you to retain them and convert them into leads. These added features will help you to get their Attention through attractive design. Cultivate an Interest with the help of quality pictures and videos; build a Desire with engaging and informative content, details, calendar, and maps and finally prompt them to take an Action with CTA button.
Last but never the least, never forget to have a secure payment system with a travel planner that is easy to schedule, review and even cancel if required.
Jamsheer is the co-founder of Acowebs, a company which develops woocommerce product addons – Jamsheer has more than 6 years of rich experience in app and software development. He leads the app development team in Acodez. His extensive knowledge and expertise in building apps and managing back-end services help the company to develop efficient software. Popular apps and dynamic websites for its clients with a high-end interaction between the server and users. He also does researches and shares informative blogs on web security and other such topics.