In this digital world, most people prefer shopping online than physically going to stores. Don’t you enjoy the convenience of door-to-door deliveries? Although customers can select products by surfing through pictures on social media, they prefer digital stores in websites’ shape. Thus, having a business website is imperative to enhance user experience. You have to insert relevant buttons, attach blogs, focus on a simple design, and, most importantly, add backlinks. For most people, link building seems like a hard-earned win. It requires planning, research, and lots of patience, but it is all worth it in the end. Backlinks bring free visitors from search engines – Google, Bing, and Yahoo to your website. It is a practice of linking one website to another, enhancing its credibility in the search engine’s eye. As a result, the search engine considers the website more worthy of appearing on the top results.
Do you know how to get or build backlinks? You can use visual content, such as infographics, to bring traffic to your site as they are readily understandable. Similarly, use guest articles or build internal links. However, new website owners often make mistakes of adding paid links, low-quality directories, etc. In addition to reducing traffic, search engines raise questions about the credibility of your site. Before you jump into link-building, have a look below. Here are dos and don’ts of building backlinks for a brand-new site.
The do’s of building backlinks
Initially, building backlinks seems complicating to marketers. Perhaps, they are following the wrong path or don’t know how to add them adequately. Here we are unfolding five things you should do when building backlinks.
1. Focus on referrals
Once you have a rich idea about what are backlink, start focusing on building them by leveraging referrals. The fundamental goal of link building is to direct traffic towards your site. However, it is your responsibility to ensure that it winds up on your site as a potential lead. You can create community groups, join hands with your social media followers, or offer something in exchange. The power of referrals and authoritative voices can help direct relevant traffic to your site.
2. Create compelling content
A great place to begin is by delivering valuable content on your website. You can insert a section of blogs and FAQs to provide compelling content for the users. Likewise, feel free to add some maintenance and resource tips on the website. It will encourage other sites and brands to share content directly from your page, enhancing your site’s credibility. Remember to prioritize quality over quantity of backlinks. Setting targets can help, but aiming for a set number of links regardless of quality can backfire on you.
3. Reachout to bloggers
Since your website is new, you might not have the highest-ranking content in the industry at this point. Content curation is not something you can learn overnight because practice makes a man perfect. Till then, reach out to industry bloggers and professionals. You can offer collaborations to linking one another’s articles, making it a win-win situation for both parties. However, ensure the bloggers are from your niche to get the right target audience on your website.
4. Analyse competition
Do you have an idea of what your competitors are doing? No matter what Digital Marketing Strategy you are pursuing, taking a dig at your competition is always a wise decision. It can provide substantial leads that are much more likely to pay off. Explore different tools and software to check up on similar sites and determine the source of inbound links. Simultaneously, find your competitor’s guest posts to apprehend their targeting strategies. Believe it or not, but this will unwind numerous link building chances and ideas.
5. Local listings
The objective of every single search engine is to provide the best user experience. It likes showing businesses that are near users to offer them a smooth shopping experience. Hence, you need to have consistent business information across all channels. It should include your name, address, phone number. All the links from local listings can help Google in making your site visible to people near you. Alongside increasing traffic, these backlinks have the potential to drive sales.
The don’ts of building backlinks
People indulge in practices that they don’t know are wrong until Google hands out penalties. After all, violation of link building guidelines is nothing less than crime in the online world. And to avoid violations, here we are some things you should not do when building backlinks.
1. Purchase Links
Purchasing links is a big red flag for your website. It goes against Google’s webmaster guidelines, resulting in strict action against your website. Although some companies claim their link purchasing services are undetectable, Google knows when you have bought them. After all, there is a sudden upswing in the websites that have links directing to your page. In addition to ranking your website lower, they will shower you with multiple penalties.
2. Target Irrelevant backlink sources
In the race of building more links, marketers often target inapt sources. You have to ensure all the backlinks are relevant to your industry. If you are writing a blogpost for linking, it should have cohesion between both topics. For instance, if the topic is about dental procedures, it should not take the visitor to the car dealer’s website. Google will flag it as spammy, which can hurt the rankings of your website. Hence, the more relevant backlink sources, the more quality visitors you will get.
3. Shady sources
Unlike humans, tricking search engines is impossible and a pretty risky business. The Google Penguin update imposes hefty penalties on sites that indulge in shady link building practices. If you delve into link building with the mindset of ‘getting links by any means,’ your approach can cost the brand’s reputation. Most importantly, please don’t make the mistake of stuffing posts with keywords because Google is smarter than us.
4. Stop after one link
Once the results start pouring in, marketers think the task is complete. Unfortunately, the job of link building never finishes. You can cherish the hard work paying off, but don’t let this stop you from building more links. It is essential to have many links to push your site in the SERP’s top results. Add some reciprocal links, cover a few bases, and build some links for category pages to get optimal results.
In this modern era, having a website won’t help until you build links because every business has one. Backlinking your website to blogs, articles, and guest posts elevate its position on the search engine. But unfortunately, there is no secret recipe for creating valuable backlinks as link building is evolving rapidly. Familiarize yourself with primary practices – quality over quantity, no paid links, and bring new ideas to keep pace with Google’s changing algorithms.