Are you stuck in choosing a unique logo for your business? Are you looking for that perfect logo you envision in your head but to no avail? Determining the best logo for your business can be very hard since the logo chosen acts as the face of the company. This means that much thought must be put in choosing the right logo.
However, the presence of numerous dIv logo maker online websites eases this process by allowing one to try out different logo designs before making a decision. There are five facets that your logo should satisfy if it is to build your company’s identity:
Your logo should be easy to identify and describe. Simple logos make it easy for your customers to remember and thus leaves a good impression in them. Complex logos tend to be more confusing to the customers and this puts them off. It is therefore ideal that your logo uses one or two fonts and colors and that the shapes used to be easily interpreted. Mixing different fonts, colors and shapes will only repel the audience.
A good example is the Coca-Cola company logo which is just a simple word logo using just one font, one color, and no image or shapes. This makes it very easy to remember, explain and appeals to the audience.
The logo chosen is a representation of the products and services your company offers. It is therefore crucial that the images and fonts used, convey this message appropriately and to the right audience. If the company produces kids toys or clothes, the logo should be more colorful and fun to attract their attention. It would be inappropriate if you put the same design for a men’s cloth line. This means that a good logo design should consider the target audience for it to be effective.
A good logo design should leave a good, long-lasting impression to the customers that will woo them to shop there again. This means the logo should be able to capture their attention and invoke emotion in their life thus creating a positive impact.
Disney World’s logo is a good example of such a logo. It captures the attention of kids and invokes a good feeling among children including toddlers making it a favorite for most children.
During company promotions or the seasonal cards, a company’s logo is imprinted on the products for marketing purposes. However, these products are of different sizes and thus the logo is also written in different sizes. A good logo should be able to be scaled up or down and still maintain a good look. Whether it is used in billboards, letters or even the internet, your logo should not lose its beauty. It should also work well in black and white or colored images.
Your business logo should be able to withstand the test of time irrespective of any changes that may occur in the industry. The logo should maintain your identity in the market even when brands are changing. Google is one such whose logo has been constant despite the many changes that occur in the industry. Its logo has been effective in maintaining its identity.
The logo design you choose can have a huge influence in the direction your business will take, it can either build your company’s identity or destroy it. The facts stated in this article have proven to be the qualities of effective logos and thus you should ensure that the logo you choose possesses them.