Keywords act as a compass for SEO campaigns, indicating where you should go and whether you’re making progress. In addition, keyword research helps you understand your target audience. That’s because keyword research reveals what customers are searching for and the exact words and phrases they use. Learning to conduct keyword research is a vital SEO core that entails discovering popular search terms and phrases. When you’re aware of what people are looking for, you can tailor your content to meet their needs.
Keyword research provides marketers with a better knowledge of how popular specific keywords are and how difficult it would be to compete for such terms in organic search results, offering good optimisation efforts.
Keyword research is usually done at the beginning of a campaign and can serve as a pillar for future projects. Keyword research assists you to come up with ideas for a new piece of content you’re creating, decide on how to label your product features or optimise your website after it’s published.
Finally, you can bring the right traffic to your site – traffic that is more likely to convert — by analysing the phrases people type into search engines and using that information to produce tailored content.
Rank Math offers fantastic options for keyword optimisation that’ll help you optimise your site and increase website traffic with ease.
Think and consider the various categories and subjects that apply to your brand. Don’t worry about becoming too precise right away; start broad. If you own a bakery, for example, you might divide your content into categories based on the baked items you sell, such as cakes, croissants, cupcakes, brownies, cookies, and so on. It may be helpful to establish tabs for each of the primary concepts you’ve brainstormed in a Google document or an Excel spreadsheet. You can also check the monthly search volume for these keywords, which will help you understand the importance and relevancy of the topics you have shortlisted.
Once you have your list ready, you can fill in some keywords that are relevant to your topics. Begin with a simple brainstorming session. Let’s return to our bakery example and focus on the “cakes” category. You could want to write down keywords like “wedding cakes,” “low-price wedding cakes,” “stylish wedding cakes,” “summer wedding cakes,” and so on as you make cakes for special events. Then you can concentrate on other circumstances you sell cakes, such as birthdays or anniversaries. You’ll recall that consumers frequently look for specific flavours such as “red velvet” and “chocolate.”
You can also check your website traffic sources and look for the organic results to identify the keywords people use to land on your website. Put yourself in your customer’s position and consider how you would learn about your business if you were them. If you’re a marketer who rarely interacts with customers, it can be beneficial to chat with your sales staff to learn about the language that new leads often use.
Understanding user intent entails figuring out what a person is seeking or trying to accomplish when searching. User intent analysis considers the keywords used but goes a step further by examining the search semantics to comprehend the search objective properly. Some visitors may be looking for information, while others may be wanting to buy something or for a particular product or brand.
Targeting precise keywords that lead to high-quality content enhances intent relevance to your site, increasing click-through rates. You should plan your content and SEO strategy around the consumer journey. Always think about “what my audience is seeking and why.” Keep in mind that your search aim will constantly shift as you progress through the buyer’s journey.
Google’s capacity to recognise topics and all related searches have significantly increased over time, and now every keyword is effectively a doorway to a topical universe.
There are a variety of free tools available that can help you find relevant issues for any term. Some of them are:
● Answer the Public
● Keyword Explorer
● Keywords Everywhere
You can also search Google to research your related terms. Simply type in the keyword in the search bar and scroll down to the bottom of the Google page. You’ll find related searches for a particular keyword.
You can make use of Rank Math’s Keyword Comparison & Google Trends Tool to identify the potential keywords for your posts/ pages. Rank Math provides you with a built-in graph comparison tool and makes it easy to compare the various keywords you want to target.
When your website is in place with visitors’ search intent, and you have the related terms, traffic will begin to flow to your site, and you’ll be able to direct them through the necessary funnel stages.
When it comes to keyword research, where should you go? There are a plethora of free and paid tools available to help you succeed with keyword research. We’ve compiled some of the best keyword research tools. They are:
Also, the Rank Math plugin, though not a dedicated keyword research tool, can help you discover more keywords by pulling in automatic keyword suggestions from Google. If you have not installed Rank Math, we strongly recommend you do so and make your keyword research game easier.
It may appear challenging to perform keyword research. But keep in mind that keyword research will serve as the bedrock for the rest of your content strategy. Your clients aren’t all the same. Create content for the appropriate audience and deliver it at the proper time. We hope that this article has helped you to perform your keyword research effectively. If you have any other way to conduct keyword research, please let us know in the comments section.