From next month, Google Adwords will be rebranded as Google Ads, which may place fewer limitations on their advertisements, but the principle behind it remains the same. The moment people search for a specific keyword or related solution. The sponsored ad is served up and your client only pays when they click. Which is why it’s sometimes called Pay Per Click (PPC) advertising
At the moment, the ads are limited to 2 headlines, a short description and a display URL. It is possible that the newly rebranded Google Ads will also allow business to advertise and connect via platforms like YouTube and Google Maps, but the format to produce them will remain inexpensive and straightforward.
It seems incredibly simple, so why would your digital agency not wish to handle the workload? Well, just because it doesn’t require much in the way of production and creation, one small adjustment in the phrasing or voicing of a keyword could spell the difference between success and a waste of money.
So choosing precisely the right keywords in the headline and short description needs to be based on extensive research and fully supported audit reports. This is the time-consuming element of creating a single, small Google Adwords campaign. Precisely what word to use and when to trigger it can be a bit like splitting hairs.
If the ad is designed to broadly cover all of the business services, will the visitor stay to find the specific one they are looking for? If it’s written to serve a particular niche, will the visitor feel lost when they land on a general home page of the site? Sometimes, it requires building a specific landing page for each keyword that will lead to action, not just a click.
What about different age groups, audience segments or various devices used in searching for a particular product or service? As you know, for different campaigns, the process becomes more complicated with split-testing different words and formats for a specific brand audience, fine-tuning it accordingly and then feeding those insights back into further brand campaigns.
Scheduling, managing, monitoring and reporting on Google Adwords activity across all your brands might place your agency in an administrative nightmare and cause a backlog of other work in the system.
That is why DMR offer a white label Google Adwords service to digital marketing agencies – to support your digital marketing for your client’s brands with less effort and cost. We give you access to expertise at less than the usual price, allowing you to pass on a competitively priced, quality service to your clients.
You maintain the client relationship and outsource the sometimes frustrating and often time-consuming management of Google Adwords to a focused team of certified Google Partners who have extensive experience and know all the latest in and outs of the system.
The answer to that is that unless your client is in the communication business, the chances are they will make costly mistakes. On top of that, Google Adwords need to form an in integral part of a broader digital marketing strategy. Taken out of context, the results could be watered-down or generate traffic that doesn’t result in increased business.
Your clients know their own business territory. But just because Google Adwords are easy to produce, it doesn’t mean that they will produce results for their brands. Setting them them up, monitoring and measuring them is very time-consuming. And without experience, the on-going trial and error phase can be an expensive exercise that won’t necessarily lead to business growth.
With time and effort, most of us can learn to tune a guitar. But doing it quickly and perfectly from the moment you pick it up takes experience and a dedicated expert in the instrument. Even once it is tuned. It is simply ready to play in an orchestra, with each instrument providing. It’s own contribution towards the harmony.
As you know, while Google Adwords form a part of a digital marketing strategy, for the best success. It’s a combination of earned media, paid for media and owned media
DMR can manage different campaigns for your agency:
With a white label Google Adwords service. You are able to track activity whenever you wish, gain insight from results and feed them back into your creative strategies. You can present detailed ROI reports to your clients as part of your overall service. And add your analysis and strategic insight into the way forward.
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This is an overview of how we approach each campaign for you:
DMR offers a free trial of the service, so that you can experience the outsourcing process and determine the quality and cost saving for your agency.
For more information on DMR’s white label Google Adwords service, speak to us or sign up for a free trail.