Do you consider yourself as a blogger who invests a lot of time, efforts, and money for making your articles successful? Then, you are certainly doing the right thing! To start with, blogging holds a real importance in the first place. Well, the best practices for correct search engine optimization by the prominent search engines like Google might change frequently but the basic cornerstones would always remain the same!
And, content marketing is and always will be one such eminent pillar for letting any website to get higher ranks in search results. So, your blogs actually matter!
Let’s take a glance at the reasons why blogs can make such a huge difference.
Have a look!
Basically, the algorithms that search engines create define how the pages of any website will rank in the search results. So, if you want your page to have a better position then to adhere to the rules of SEO closely is quite essential. And, a major part of such rules relates to content marketing!
Like, some of the influential parts of content marketing like generating a great headline, sub-headline, URL, body copy, alt text on images etc. can archive a high-end SEO result for sure.
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How would Google know what is your website about? Well, they send automated bots to crawl your website. And, assume that the content present on your website is more about beauty products then the search engines would predict that your website is beauty based.
So, the words you use and how you use them on your website really matters a lot! And, as because the blogs and news section of the website is more of content based so the more pages you’ve about your key products and services in that section, the more chances are there for you to rank in search results.
If you go to a market every week and find that the lights are not on anytime then you would assume that they are no longer in the business. Right? Well, the same is true for your website even! If Google and other search engines crawl your website and they never find unique and high-quality content then they are more likely to assume that you’re out of business.
Undoubtedly, blogging is one of the most effective ways to drive traffic towards your website. With high-end contents, you’ll end up having more indexed pages which would help you with SEO. Moreover, you should use specific keywords and categories in your blog posts that you want your business to be ranked with. It will finally improve your SEO search results as your blogs would show up more often in the search engine results while leading more organic traffic coming towards your site.
Want to know about one of the most significant search engine criteria for gaining Google’s trust? Well, it is nothing but the Google Relevancy! The more inbound links that you’ll attain from the reputable domains, the higher you’ll rank in Google’s SERPs because you’ll be marked as a relevant source. However, if you are an owner of any e-commerce or branded site then it will be difficult for you to gain these backlinks without a blog section on your website.
It is a known fact that you’ll need to divide everything into categories and tags if you want to build a great blog. And, the categories should be broad enough and related to your industry. And, when it comes to these categories then you’ll need to research long-tail keywords. It would let you figure out what information people are searching for related to your target categories. And, each of such keywords should become the basis of the articles posted in each category. This will ultimately give your website a high ranking in Google.
Blogs can even prove to be extremely useful as social media content. The blogs could be optimized rightly with perfect images, snippets which can be promoted across various social media platforms. So, ultimately it becomes more likely that your enticing links will be shared across the social sites without coming off as over promotional. And, on the long haul, you’ll get better SEO ranking.
So, are you clear now? Yes! Blogging is really amazing for enhancing the SEO ranking, Then, what are you waiting for? Keep on curating stupendous articles and trust me it will prove to be one of the most astounding weapons for you to accentuate the online presence of any business, whether it is your client’s or you yourself own one!
Sanket Patel is Founder & Director of Blurbpoint Media. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.