How do real estate agents know when someone is getting ready to sell their house? It comes down to a combination of reviewing local data, and possibly also relying on hunches. But reviewing market data can be time-consuming and tedious. Not everyone enjoys data analysis, or wants to spend time identifying leads when they could be selling houses. Real estate tech company Set Schedule reviews real estate data and suggests leads for agents, saving them time and effort so they can focus on the part of their job that they love. But how does it work?
The 21st century has seen the rise of artificial intelligence and machine learning. Once the domain of science fiction and futuristic predictions, AI has now integrated itself into our daily lives. Machine learning algorithms analyze our online behavior and use it to carefully tailor everything from advertisements to music recommendations to the messages we send our friends. The same technology that decides what YouTube video you should watch next can also predict whether someone is getting ready to buy or sell a home. Based on demographic information, the sales history of a specific home, and the current local market, Set Schedule reviews data with its machine learning algorithms and determines who is likely to sell, and what their home is currently worth.
No real estate agent wants to waste their time on leads that aren’t appropriate for them. You likely focus on a certain area, or a certain clientele — such as first-time home buyers, or those looking for a vacation home. You want leads that fit with your niche. Set Schedule reviews local market data and helps you find the properties that will sell well for you.
AI solutions are able to address many of the problems facing the modern world. Most of us want to get more done in a work day, and possibly work less. Work-life balance is of increasing importance. Real estate agents love what they do, but you still want some time to enjoy your own home and family. If an algorithm can do parts of your job and make you more efficient, that just gives you more time to get on with your life. While Set Schedule reviews local data and identifies new leads in your area, you can be focused on planning the perfect open house, or following up on leads, or closing a deal on a beautiful home. Let the AI do the boring part. Computers were created to crunch data. Humans were meant to live, and to do the work that draws on unique human characteristics: connection, creativity, and instinct.
An AI can tell you what houses are likely to sell, but they can’t (yet) tell you who to sell them to and how to make that sale. The modern real estate agency should be the perfect hybrid of technology and the human touch. An AI-enabled solution like Set Schedule is just one part of that.