Social Media Marketing
A few years ago, the power and influence of social media were somehow debatable. Today, social media has almost become part of our daily lives. Steadily, it has become a very powerful gateway for marketers to connect with millions of new clients.
In the US, research has shown that almost 50% of SMEs use social media to primarily market themselves. Apart from connecting with millions of clients, social media marketing doesn’t cost a fortune. Keep reading as we take you through some great social media marketing tips you can adopt.
Social media activities require careful planning to be successful. First and foremost, don’t only look at the likes and the re-tweets but also focus on the conversion rates, website referrals and of course the generated leads. Also, your goals should be relevant, attainable, measurable, specific and timely. Your goal should basically be about “why” and you should decide on the “who”.
This is where the “who” comes in. Start by identifying who is already connected to you on social media, what is their preferred network and how your presence will compare to other social media competitors. The results are very important in assessing the targeted social media landscape.
Always know that different social media platforms have different objectives and audiences. Therefore, approach each platform with a unique strategy. For example, keep a friendly and light tone on Facebook because it’s a place for friends to relax and chat. When trying to market to other companies, LinkedIn could perform better.
Conducting proper research on your audience’s characteristics is a very important factor in attracting their attention. For instance, you could start by identifying their age, gender, average income, and residence. This demographic data could be collected from social media, surveys or focus groups.
You could use pictures, GIFs, graphics and videos regardless of which platform you’re on. Most marketing executives like using visual content because of its engagement effect. Just ensure that it’s relevant to your audience and the post.
6. Consider using social media management tools
There are several social media management tools that could help you effectively manage several accounts. Managing several social media accounts can be time consuming and overwhelming. Consider tools such as Hootsuite, Buffer, Social Booster and many more to always stay ahead of schedule.
Employing a social media manager has proven to be very successful in improving social media marketing. A great social media manager should be a strategic thinker who understands the short and the long term goals of your company. Also, they need to possess organization skills, good in grammar and spelling, and effectively observe and control their calendars.
In this digital era, some personal conversations take place on social media. Quick response to questions will make your target feel like they are part of your business. Always respond to most social media posts within 24 hours, according to a study in 2016. Also, take this as a golden opportunity for you to connect with your target groups.
Always stay current by keeping track on trending news on different social media platforms such as trending hashtags on Twitter This strategy could help you expand your following by taking part in bigger conversations.
10. Adapt successful strategies from competitors
A little detective work on other social media brand competitors isn’t harmful, is it? Getting inspiration from some of their successful tactics can turn out to be your golden breakthrough.
To sum it up, successful social media marketing can drive sales, solidify branding and create quality leads. These 10 great social media marketing tips can effectively help you achieve your social media success.