Logo helping the brand to be unique and stand out from others. In many other things imitation, it’s a good type of flattery, but in the Logo design, it’s not true. Uniqueness Is the only point you need to go.
The logo most of the time it’s not the product, in meaning that Apple it’s not the computer, Mercedes it’s not the car, etc. You can use your imagination in absolutely different ways, just need to make it easy to recognize.
The logo’s not only the image, but it’s also the first step from the customer to the brand. You need to find inspiration from your brand, get the mood of it. Try to visit some brands like Nike (or any brand you love), slide a few pages, get a general atmosphere. But you shouldn’t do it too much time, because your ideas would go from what you see. Visit a few sites and think about your brand, in what mood you are working, what emotions it would bring to the people.
All of the logos have any kind of mood, of course, it can be straight or funny, aggressive and everything you can only imagine. Does your brand aggressive? Think about it.
Also a very important thing in creation – color. You must understand the color meaning, bright and bold colors can take a lot of attention, unlike of muted colors, which can be not so aggressive, but people would go through it. Every color has its meaning, and you probably think about it in your life. Like everyone knows – red color it’s basically sexy and energetic, right? Here are some suggestions for you to make a good choice:
Only famous and lenticular companies can afford to stay only with the logo when you just on the start of your way – you need the name. Some companies stay with the name for all of the time, like Ray-Ban, Coca Cola, etc.
Fonts it’s a very hard theme but you must figure out something from this. Firstly – stay unique, it’s a bad decision to steal the Font from some popular brand. Don’t try to make it too special, and people basically love easy things. You can find a lot of guides on the internet, or just type in google “logos Fonts”, and Google will explain to you all of the terms. You can go ahead and check some of the fonts at fontsly.com
You must count two things – simple and unique. You need an interesting Logo, but no one person would analyze your logo for hours. Take a look at the FedEx logo – absolutely simple and with a highlighted feature, an arrow that explains how fast you will get what you want.
In our times you need to make it relative for most of the ways, it would be used on the websites, maybe clothing, maybe paper prints. Think about the background and how it would look in the large style or small. Can you add your logo in some phone apps? Would it look nice?
Logo creating can take a lot (very lot) of your time, but if you realized that you don’t like even the small piece of it – change it. Make it beautiful first of all for you, and if you in love with your creation – rest of the world would be in love too.
Get luck and think not only with your brains.