Website design hacks are a dime a dozen on the internet. Different experts have different opinions on the important aspects of a good website.
This because, to a certain extent, website design is subjective. What one designer likes, another designer or user might find hideous.
According to most expert designers, digital marketers, and other experts, the overall design of a website is the primary factor for judging a company’s image and its credibility. That means it also influences bounce rate, conversions, and more.
Here are tips to help you hire a local web design agency to create a website that appeals to both your users and search engines.
1. Keep visual design in mind
A picture is worth a thousand words. Actually, it can convey the real value of your site’s content, grab the site users’ attention, and even make it easier for your audience to understand complicated concepts.
Humans are visual creatures. The first thing that most people see whenever they visit a website is the images rather than words.
Here are tips to ensure that your site images are great.
- The pictures must show the objective of the product or service
- Display the right image on your site’s homepage
- Always highlight the product/ service image
- Use top-quality pictures
- Enhance your product visual interface design
Avoid using irrelevant images on your site, no matter how good they look. Your audience will simply ignore them. Rather, pick images that showcase your product and grabs your users’ attention with a great visual design.
2. Responsive design
In March 2018, Google officially rolled out an update known as Mobile-Friendly. The update penalizes websites that are not mobile friendly. Keep in mind that we are living in an era that cannot be without smartphones, tablets, iPads, and other mobile devices.
Whenever internet users land on your website via phone, they expect to view the site content exactly as they would through a laptop or a desktop. That means your website must offer an outstanding user experience for your mobile audience too. Therefore, responsive design is an integral element for every site.
3. Highly rich and interactive design
According to professional digital marketers, top quality interactive web designs can offer enjoyment and enhance the overall user experience. Note that mockups allow designers to create interactive prototype web pages easily. This can help when it comes to creating interactive designs that will be interesting to your audience.
4. Easy navigation design
One of the most crucial elements of a website is the navigation menu. It is the only way for your audience to browse the website, discover, and learn more about your services and products. Therefore, you must ensure that the navigation menu on your site is simple and intuitive.
5. Highlight the primary content of your website
Internet users are likely to use different key phrases to reach your website. That means you must highlight the primary content of your site. Ensure that your audience recognizes the selling points of your product or service at a glance.
6. Make the right use of ‘white space.’
Generally, ‘white space’ can successfully create a highly balanced layout, clearly, show the elemental effects, and grab your audience’s attention. If your site’s layout is poor, the chances are that users will find it challenging to understand what the site is all about.
A recommended practice is to ensure that there enough spacing between segments and words. This makes it easier for your target audience to read and understand your message.