With the world of web design moving fast, it pays to be ahead of the latest trends if you want your website to make an impact. To get ahead of the curve, you’ll need the help of a web designer. Not only will they know where to start, but they’ll have the expertise to implement the most innovative trends in the sector. They’ll push the boundaries and set your website apart from the rest, while keeping functionality at the core of everything they do. Find a freelance web designer. Need some inspiration? We’ve put together the top web design trends to watch out for right now.
Motion graphics has literally exploded onto our screens. Put simply, it takes a static design and gives it a new lease of life by applying animation and movement. Whether it’s revamping your website’s video content or making your company logo more attractive by adding animation to it, it’s a powerful communication tool to leave a lasting impact on visitors.
After years of white backgrounds dominating the screens of our laptops, mobile devices and tablets, dark mode has crept it’s way in, causing quite the buzz in the world of web design. Hugely popular due to it being slick, trendy, and easy on the eye, dark mode has been launched on many popular apps and platforms, with large brands also jumping on the bandwagon – and that’s not expected to slow down any time soon.
Data analytics is rapidly climbing the ranks to become the most trustworthy resource for users and companies alike. As such, web designers are finding new ways to communicate information to audiences using data visualisation techniques. Think infographics, interactive charts, and motion reels, which are far more likely to hold readers on a page than a plain piece of text.
One of the biggest crazes in web design has been 3D elements, making your content literally jump off the page. One of the easiest ways to produce a 3D effect is to implement floating elements and soft shadows. A professional web designer should be able to apply this to graphics, texts, and photos with ease. The finished result? An immersive feel that will instantly engage users who land on the page.
As we spend more time on our digital devices than ever before, it’s never been more important to protect our eyes from strain. Dark mode had set the precedent for comfortable colours, and they’re only going to get bigger in 2021. Think of soft pastels colours, which sit comfortably between extreme darks and lights. Pastel colours are a hit for both genders as they instantly create a sense of relaxation and calm. And let’s face it – we all need a bit of that this year!
How do users interact with a website? They scroll the page. Web designers have tapped into this very subtle form of user engagement by providing innovative ways of visual feedback to users when they scroll. Effects such as the colour schemes changing or shifts in the layout can interest and engage a user who could have otherwise been mindlessly scrolling through the page.