Progressive web apps are a software development trend that’s gain popularity over the past few years. With the proliferation of devops, versatile software projects are more possible than ever. Using cloud applications like Kubernetes in conjunction with tools like container registry by JFrog, deploying code has never been more streamlined. Today, many brands are leveraging the power of PWAs to grow their businesses and appeal to customers.
A PWA combines the functionality of a native app solution and a traditional website. It offers a more immersive experience than a standard website, and you can install it on your mobile browser without having to download anything from the app store. Some other key advantages include faster loading times, a more engaging user experience, and enhanced performance. In other words, these websites behave like a mobile app. Here’s what you need to know:
Mobile applications have many ways of re-engaging with their user base that websites don’t, but with PWAs, these touch points are made possible. According to Google Developers, “As the user builds a relationship with the app over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience.” Frequent users are able to add any progressive web app to their home screen and use it just like a traditional app.
By now, you understand the importance of having a responsive website. Mobile-friendly websites are accessible by users from any device and screen size, and are generally faster. Because of this, you decrease page loading times and increase user engagement, which ultimately help boost your SEO and make your website more discoverable across search engines.
How ever. it’s important to understand that there’s a difference between being mobile-ready and mobile-first. Most modern users expect a mobile-friendly experience when they visit a website. According to Smashing Magazine, to truly be mobile-first, you need to have an app shell and run much quicker—and that’s what a PWA offers.
For many brands, a progressive mobile app is a much more attainable goal than a native app. There’s less development work involved, it costs less, and it makes less time to build and maintain. And studies have shown that mobile users prefer to engage with a brand through an app interface. Of course, there are always instances where a native application would work better for your needs, and you’ll have to sit down with your team to determine the pros and cons of each. There are many use cases where a native app could hurt the user experience and vice versa.
Like a website, your PWA can be ranked in search engine results pages. Native mobile apps, on the other hand, need a website in addition to their mobile application to help them rank in searches. They also need to rank in app store search as well, which can be much more difficult because top apps are consistently from big-budget companies with millions of followers. A small startup would have a much more difficult time ranking among the top apps in their niche or industry, but they may be able to rank in the first page of Google for their niche with a year’s worth of consistent SEO efforts.
There are three primary requirements to building a PWA. first a web map manifest, second secure communication over HTTPS, and third a Service Worker. These serve as the foundation for making a progressive web app possible. A web app manifest is a JSON file that communicates information about your PWA and how it should behave to your web browser. These manifest files are supported with certain web browsers like Chrome and Firefox. A service worker is a script that runs separately from the web page in your browser’s background, making it possible to utilize features like push notifications that don’t require user interactions or web pages. And lastly, you’ll need a secure protocol; standard HTTP simply won’t do.
To date, many companies have added progressive web apps to their digital strategies. These companies include Starbucks, Flipkart, MakeMyTrip, Forbes, and Pinterest. Ecommerce shop AliExpress implemented their own PWA integration.case srudies saw 104% increase in conversions for new users and 2x more pages seen. per one session. Pinterest was able to increase time spent on the app. per user by 40%, increase core engagement by 60%, and increase ad revenue spend by 44%.