When it comes to creating, marketing and ranking content in highly competitive markets, WordPress and its infinite plug-ins are a great help for any digital marketer. Amon the many high competition markets, the online gambling niche is one that is among the top in terms of difficulty entering and ranking.
This is especially the case in this market, as it is under intense scrutiny, and many of the usual avenues of generating leads and traffic are limited. We work as an affiliate website that provides users with information about USA online casino sites. This means we have to gain most of our traffic through organic growth, and as many SEO experts will tell you, this is something very difficult to do.
There are several tools, best practices, and strategies that we employ in order to ranks and compete in the gambling niche:
WordPress is one of the best and very agile CMS – content management system – that gives its users a lot of freedom through its easy to use interface. There are many plug-ins designed to help, not only us but everyone looking to rank in any market. Some of the plug-ins we use are:
I am sure everyone has heard of this plug-in. It is a great tool for broad and basic On-Page SEO practices. It is a great starting point for any amateur starting out with learning SEO. I would recommend sticking to the FREE Yoast SEO plug-in, as the Premium package is very bulky and will very likely strain your back-end; making it very slow.
This is a godsend. When you want to create custom fields so that you can better implement Schema/Structured Data, or want to create shortcodes that pull information, this is your tool.
Writing blogs and news is a great way to support your evergreen content, which is the beating heart when trying to bring in organic traffic. With AMP you gain an extra avenue for attracting people to your site. Don’t forget to set up the data tracking in Google Analytics!
These are the three main plug-ins that we use that enhances the content on our websites.
For any marketer trying to grow organically, using SEO best practices should become like second nature if you want to WIN. There are a variety of on-page and off-page strategies that we implement:
You always need to make sure that any content you publish and show the world is QUALITY work. Use Yoast SEO for the basics, but you will soon learn what works best and can create your own custom SEO checklist.
This entails looking for opportunities to gain links to your own site. It is always best to get these links naturally. One good suggestion is writing about your experience on blogs that value it!
If the content is the face of the website, technical SEO is all of the body parts that make the site work. Make sure to keep your site ticking.
Conversion Rate Optimization is the third facet of running a well-oiled affiliate website. We make our money by the clicks and people we send to our affiliates. It works the same whether you are an affiliate for Amazon or any other company. This is why A/B testing is one of our most useful tools in order to improve the conversions on our pages.
We run these test in order to see how visitors interact with our website and give us insight into how to improve our content, visuals, and overall funnel process. I would advise anyone that is having a hard time converting visitors into customers to check out CRO practices, it will change the way you look at your own website.
As the majority of our traffic is organic, research and analysis are important for keeping our content updated and relevant. This also helps us create what the users in our niche are actually looking for or struggling with. From this, we have created in-depth guides, How To’s, reviews, and other resources that are meant to help our visitors better understand online gambling.
If a person knows what to do and what they are getting into, they are more likely to succeed; or at least avoid failing. We use different tools for research and tracking:
These are FREE tools provided by Google. Being the biggest search engine in the world, these tools are great resources for tracking and analyzing your own websites metric and health.
This is a pretty pricey tool, but it has EVERYTHING a digital marketer would want to know. If you have the budget for this tool, I would suggest you use it. There are plenty of other low cost or even free alternatives that can give you some of these same features. It is great for:
These are the basic tools and WordPress plug-ins that we use in order to help rank our websites in the very competitive market of online gambling. This would be a great start for any new, or even veteran, marketers looking to break into ANY competitive market.
We highly suggest to visit one of the most popular SEO HK company to learn more about some of their successes
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