Every individual and business alike, who needs to promote themselves, cannot find a better way than to promote their work online. The best way to do it and have a good SEO is to build up your own website that will work as a business portfolio for your customers. Having a website makes people trust you more. Now you might need a new website, or you are just starting your website. Whichever reason it is, there are two ways you can do so; either hire a web designer who will build you a customized WordPress website, or you can select from the many ready made WordPress themes that are available. Whichever option you choose though, you have to have back-end coding, optimize its SEO and design the website.
Now how do you decide which one you want to do? For that, you need to know about the pros and cons of both the methods.
Basics of a custom-made web design:
Custom made websites come with limitless possibilities. You can build a website from scratch with zero lines of code. You can customize everything than just the look of the site with the help of a professional web designer. Custom websites are perfect for you if you are bored of seeing the same type of sites everywhere and want yours to look unique. Also, custom websites are built according to your requirement, which means they are exactly what you want. The designs follow your ideas. In many ways, custom websites are more flexible and user specific.
However customized websites take longer to be made. If you can spend the patience and time, then this is the way to build your smart website design.
What is a WordPress web theme?
For people and business with a smaller budget, however, customised websites may come across as expensive. For them, WordPress has readymade themes available to choose from. You can ask the professional to customise the basic templates a little bit to suit your brand and website idea. But hey take lesser time to be built and works just fine. It suits perfectly for those with the limited budget. Since most of the coding is done already, it saves a lot of your time and money.
You do not need to start from scratch with WordPress’s new smart website designs. However, they are not as versatile as you would find the custom-made websites to be. These sites work on “plug-and-play” function and you can just place your content in them.
So basically if you want something within a budget, you can go for WordPress theme and if you want something more suited to your ideas, then go for customised websites. However, whichever you choose, you still need to make sure that your site is SEO optimised. So, make sure you do not make these mistakes while making your website on WordPress.
Common mistakes people make about WordPress SEO
WordPress is your best bet when it comes to search engine optimisation. That is why many developers recommend it as your go-to website designer. However, people often make these common mistakes which prevent you from optimising WordPress’ full potential.
One of the most common mistakes you can make is forgetting to select your time zone on your WordPress setting. If you haven’t done it correctly, chances are your scheduled posts won’t do you much good. You must make sure to change the adjustments to suit your time zone.
Secondly, you need to measure your results for you to realise if your SEO was a success or not. You can have a lot of visitors, but if they don’t convert to potential buyers, then it is just a waste of time. Unless you get visitors who are invested in your product, then your website is a failure. You can motivate visitors to subscribe to works that will lead to revenues and measure how many of them did and how many were organic by the use of Google analytics.
Even though your search engine ranking will not depend much on your social signals, that does not mean that you should ignore it completely. Social media is an inevitable forum now a day and you would be a fool not to use it to promote your website to increase its SEO. Always remember, more traffic gives you good SEO.
Always make your content look its best. That way when you share some link or post on social media, it can choose the best possible image from it to present to your followers. Another thing you should always make sure is that you set permalinks on your post name. It helps Google to provide user-friendly content to its users. So, these little things can play a significant role in making your WordPress SEO optimized.