When it comes to technology and your new or small business, you really can’t afford to ignore it. From mobile responsive sites to QR coded coupons, the reach of technology is vast. If you are still not convinced, learn a bit more about why it is so important here. After all, when you are educated, you will know, without a doubt, why technology is something that you’re small or new business should invest in.
Take some time to browse through the 5 tips here. Chances are you will come away with some new, invaluable information for your business. Doing so will pay off and help ensure that your business is tech-savvy, customer-centric and able to keep an “edge” over the competition in your local area and nationally.
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Don’t Skimp on New Technology
While your business may not rely on the state-of-the-art options out there, the fact is that how productive you are is directly reliant on your communication channels not being compromised. Network and computer glitches can cost you in manpower and financially. Be sure to ask a professional exactly what it is you need and also take the time to get a second (and perhaps third) opinion. This will help you feel confident in the services you are planning on using and let you know for sure this is an investment that is worthwhile.
Get to Know what a Website for Your Business will be Used for
For some businesses, the only contact they will ever have with a business is the website. In some cases, it is the first and the last point of contact. Regardless of how it will be used, get to know what this purpose is. Also, be sure the website you have created is easy to navigate and that it offers a consumer-friendly experience. There is no question that all businesses, regardless of the type or industry, have a web presence. Knowing what it is for is essential. Using the power of video on your website is a great idea. The professionals at Spiel will be able to help you produce a professional and appealing video with ease.
Be Sure Your Business is Mobile
More and more customers are utilizing their mobile devices to make purchase decisions and to make actual purchases. In fact, mobile access overtook fixed internet access (a.k.a. desktops) in 2014 and is continuing to grow year after year. With consumers being more mobile than ever before, it is essential to make sure that your business is accessible. Having a responsive website is the best way to do this. This means that your website will automatically shrink to the size of the screen being used. This makes it easier to view what is on the website and find what is being looked for. It is essential for small and new businesses to make sure they are easy to contact and that they can handle transactions while consumers are on the go.
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Security is a Top Priority when it comes to Tech Success
According to a recent study, 55 percent of people have admitted to sending work documents or email to their personal email on their mobile devices. Also, 48 percent of people are okay with logging into an unsecured network on their mobile device. It is essential that you set up a strong password policy and that you understand what type of data needs to be protected. If you fail to do this, you may find that employees and even customers unknowingly share and disclose private information, which could put your entire business at risk.
Research all Social Media Options
While there are hundreds of different social media options to consider and not all will be right for your business, it is important to find the ones that are – and use them. The best way to figure out where your business should be is to find out where your customers are. Create a profile and engage followers. Don’t just post salesy content, add value to the conversation.
Doing this will help to increase the level of trust a customer has for the business, which will make them more likely to actually make a purchase or visit the website down the road.