Social Media provides a very powerful and stable platform to promote your products precisely to your exact customers.
Since last few years, social media has made its place on the top when it comes to climbing the marketing ladder and has proved to be very productive and cost-effective way to promote your business.
When it comes to WordPress, just like social media, is the king of all the available CMS options and currently rules internet by powering 27% of the websites existing on the internet. The dilemma occurs when it comes to promoting your WordPress products among the users and let them know about the benefits these products can provide.
As told by many professional digital marketers, social media has the strength to reach out to your potential customers either through owned or paid media and just like any other WordPress company trying to promote it’s business online, we also try to endure and make sure that our products reach out to the majority of people.
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Let’s talk about how Social Media can actually help in achieving this hard looking feat through the easiest of available options.
- Use your existing follower base – Things are, of course, easier if you can already call a large loyal audience your own. Yet, no matter how small your follower count may be, make sure to send regular news of your WordPress product through all channels. Check Jason Schuller’s twitter channel for a great example of this.
- Use relevant hashtags – Once the sole domain of Twitter, hashtags are now widely used on many social networks. By adding relevant ones to your social media posts, you can increase interactions and insert yourself into the discussion. #WordPress #plugin is one such example.
- Make your profile your visiting card – Having a link (and short description) in your profile makes sure anyone stumbling across your presence has a chance to find out about your awesome offer.
- Channel news through your network – For those without large follower numbers, the best use of social platforms is probably to network with others. Follow relevant people on Twitter and let them know about your product, join conversations and try to be helpful without selling yourself too hard.
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Other Ways to Promote Your WordPress Products
Above stated tips to promote your products on social media are just enough to give a boost to your ongoing campaign but since we humans have a basic tendency of keeping plan B in case of results not going our way, here are some ideas to gain more traction. They can work, but many of them need a lot of effort and/or money to be effective.
- Freebies through contests – Running a contest or giveaway can increase your general reach and awareness. Who doesn’t like free stuff? However, figuring out how to promote this is a whole other deal.
- Paid campaigns – If you have the budget, buying advertisement on Google or Facebook is a viable option. However, it’s easy to burn a lot of money here and you really have to know what you are doing.
- Affiliate programs – There are a number of companies who successfully run affiliate programs, first and foremost StudioPress, the makers of Genesis. However, if you can find someone to promote your product, you should be able to find people who buy it directly.
- Forums and groups – This is a tricky area, as you need to build credibility first before trying to sell anything. A good idea may be to ask for feedback on your product and involve other people in the development process.
While there may be a lot of ways through which you can promote your WordPress products, these are some tried and tested ways to make sure you are reaching to your potential audience.
People working in WordPress development know exactly how tough it is to market your products through cheap and efficient ways. The tips stated above are exceptionally well performing and are known to produce some effective results. Make sure you to reshuffle your marketing approach depending on the product you are promoting.