Brand Association , Brand equity , Brand Experience , Brand Loyalty , Brand preference , Quality Brand Association, Brand Equity, Brand Experience, Brand Loyality, Brand Preference, Quality
anjani 0 Comment 1 month agoWhen you’re considering both accountants and marketing professionals also include certain intangible assets when they calculate the value of a business. Whether they refer to it as “goodwill” or “brand equity”, the effects of a great brand will always be reflected in a company’s books. There is a bit of confusion about what makes up brand
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