Brand preference

The Importance of Brand Equity For Business Success

Brand Association , Brand equity , Brand Experience , Brand Loyalty , Brand preference , Quality Brand Association, Brand Equity, Brand Experience, Brand Loyality, Brand Preference, Quality

When you’re considering both accountants and marketing professionals also include certain intangible assets when they calculate the value of a business. Whether they refer to it as “goodwill” or “brand equity”, the effects of a great brand will always be reflected in a company’s books. There is a bit of confusion about what makes up brand