Increased connectivity has brought new business to consumers globally and, in the process, upped the level of competition for that business. Unique visual design has, therefore, become more important than ever before, with government business service Usability noting that it bridges the gap between marketing and sales: thoughtful design will help your business to rest long in the mind of consumers while providing accessibility to entirely new markets. For businesses in every industry, making this process successful relies on identifying and appealing to your niche, something which contractor services have achieved for a long time.
Contractor and building firms have an intrinsic need to focus on their niche. For most small businesses, they will have a particular trade focus that they need to hone in on, and using simplicity in design is an instant and clear indicator of that. Contractor web designs focus on these simple designs, preferably using examples of their handiwork as opposed to stock images, to show would-be customers exactly what they’re about. Taking this approach will also help you to use what Forbes Council Experts have highlighted as a crucial design trend – simplicity. This is both on an aesthetic level and in terms of technical specifications: search engines value simplicity, and having an easy to access design will help to elevate your business in search rankings.
Along with simple design can come a simple and clear motif. A logo can be design to match your target industry and can be quietly powerful. The New York Times reported at the end of June of the passing of designer Milton Glaser, who invented the I Heart New York slogan that has become famous the world over. In light of this, a simple lesson has been recalled; something very simple, but bold and memorable. Think Bechtel, who have used the hard print face against a curious gray-and-red world to instantly summon up images from the construction industry while retaining their edge.
Put time and effort into your design, and then keep it coherent. Reuse the same motifs over time, always stick to the same principles and where change is required, ensure that you evolve slowly. By retaining that unique font, business face and motif, you’ll retain the interest of customers within your niche – and always ensure that you remain a standout competitor within your field.
Evolution with time is, of course, necessary – compare some of the marketing campaigns uses in the mid-00’s with today and that much is obvious. That doesn’t mean these things happen quickly, however, and having a calm and considerate approach to your work will yield the best results. Unique, bold, and consistent. Using these terms when hiring visual design contractors will give you the greatest boost you need for your business to flourish. By adhering to these principles, you can guarantee that the quality of your work is recognizes by clients and that it is never vague what you represent.