In business consumer behaviors have evolved along with the technological advancements that allow them to make such changes. One example is the evolutions of smartphones and fast speed internet. Today, seventy-seven percent of mobile phone users in the United States are using smartphones and going online. This doesn’t count the conventional desktop users who are mostly connected to the internet. This tells you how often your potential customers are going online in their daily lives.
Combining consumer behavior and the current trend of businesses today, there are enough motivators why SEO is no longer just an option to give your small business a boost in the market be it eCommerce or a conventional store. Below are detailed explanations of how SEO is a requirement for your budding endeavor:
When I discussed the percentages of users and shoppers, it wasn’t percentages for thousands of people, I was talking about over a million users and shoppers. With those numbers, you can be sure that sites vying for their attention are also in the millions. When users go online and do a search and hit on words or phrases related to your small businesses, wouldn’t you want your store’s name to come out on top of the results page? I’m sure you do, that’s how SEO basically works, and that’s how you’re going to gain visibility.
What you see in a Search Engine Results Page (SERP) is the result of SEO experts working with the search engine’s algorithm to maximize their chances of being on top of the first page. Long ago, when you search Sacramento SEO, you’ll find a different results page than what you see today (meaning other sites were claiming the top of the SERP). You, too, can have words or phrases that will put you on top of the results page. This is the advantage of having your Website optimized, you’ll get first dibs of potential customers looking for information which most probably you can help them with.
When I asks, “wouldn’t you want to be the first site they’ll see when they do an online search about your businesses?” you could’ve just said no. But I’ll tell you why you can’t say no. I mentioned SERP and being on top of the first page, so what if you’re not on top of the first page, what’s wrong with the second page? The second, third, fourth page, and so on are like graveyards of forgotten sites. Here’s the figure, in recent years, over ninety percent of clicks are on the first SERP, while the second only gets a measly six percent, and the rest shares two percent of the traffic clicks. And to add injury to an insult, if you’re not on top, then most probably, your competitors are. That’ll just hurt your chances of growth.
SEO is evolving, it’s not like what it was ten years ago, and it’s going to change to match user preference and behavior. Also, it’s already ingrained in the digital universe. It’s an order to the chaos of how to best show users what they’re looking for. So if you think it’s just a fad, think again.
Part of having an optimized site is to make your site highly efficient, with a smooth transition and low latency along with usability across all devices. This will make your site attractive for visitors, and they’ll surely want to come back again if your site is well-built and the content you have has value to them. The goal here is to gain an edge over your competitors. Small business need to be more engaging and personal with their customers because it should convey a feeling of familiarity and community. This way you’ll be able to make connections and engagements with your potential customers efficiently and fast. Gaining more ground here is going to make your business not so “small” anymore.