If we only focus on checkout usability issues which we – during the past couple of years of large-scale checkout testing– it can be concluded that, the average large-sized e-commerce site can gain a 35.26% increase in conversion rate through better checkout design.
Have you ever thought about it, why some pages are getting bounce rates while others are simply converting? What are the factors that are driving your customers away?
Checkout is one place where customers feel the need to abandon the shopping just because some of the common reasons which are ignored by the website developer and even the business owner himself.
What are the factors that force the users to leave without completing the checkout process?
Here are some tips that can help you reduce shopping cart abandonment. Try these out and reduce your bounce rate on the shopping cart page.
The fastest way to engage the customers is to show how much they are saving while placing an order in bundles.
Bundle products and show customers how much they are saving?
Numbers never lie.
Coupling two or more products will surely reduce the shipping cost and you can cover the shipping by reducing the price of the product. As a result, your customer gets a discounted product.
As most marketers know, coupling two or more products together is an incredibly useful way to influence customers to buy.
Recommendation works all the time. Amazon uses it to sell similar products.
Gone are the times when you need to hire people to analyze buying behavior of the users.
With technology now you can predict what your customer wants. Use that technology to make predictions on what your customer wants to buy.
This increases customer engagement. You can use the recommendation to force users to buy things that are like what they already bought.
The day Amazon launched their one-step checkout, their sales increased to around 68%.
Make the checkout process as simple as possible. Give the customer option to checkout out without filing out long-never-ending forums.
Customers can surely give their name and email address to purchase a product, but they will not fill the whole form to place their order.
Make the checkout as simple as possible. Omit the things that are not necessary for the user. If you contact any web design agency to get your website done, they will ask if you want simple checkout or not. If they are not asking, demand a simple checkout process.
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Apart from account creation which is bearable to an extent, you need to be transparent about the shipping costs you’re adding in the shopping cart.
Most of the inexperienced website owners make this mistake of adding hidden shipping costs which hurt their brand in the long run. Especially if you talk to an expert from any well-known mobile app development company they will agree with the fact that eliminating shipping cost boosts their sales big time.
You need to act smart with the shipping cost. Do not add any extra, or hidden cost in the checkout process.
Giving customers, a clear view on what they are paying is a great way to earn the trust of the customer.
One more factor that is of vital importance is payment concerns. Users feel more secure if the payment system is a popular one.
Do not try to test new payment systems without checking their authenticity first. There are payment systems that are already working & tested, use them.
Use logos of famous payment gateways to let the user know that you’re using the trusted payment gateway for your website.
For some price doesn’t matter, but for most, if there is no coupon code for first-time customers, it acts as an alarming factor for the new users.
Try to give coupon codes on the checkout page. One best approach is to use pre-filled coupon codes on the checkout page.
This does not only attract the new customers, it will also force your current customers to buy more just for the sake of getting some discount on their final order.
You need to figure out what are the other causes that are making users leave your shopping cart page. Follow the above tips to make the most of your checkout page and increase conversions.