One of the most dynamic industries, the world of fashion, is constantly upgrading itself. Trends in vogue a year ago would seem obsolete now, and the same can be expectes to continue in the days to come. With change being the only constant thing, businesses associated with this sector, customers, and others often find it difficult to keep pace.It is in such a situation that technology comes into the picture. With its evolution being as dramatic as the fashion world, technology and fashion complement each other well. This article will throw light on how fashion houses can leverage the power of technology.
There has been a massive improvement in e-commerce sales, and a good fraction of people are comfortable making a purchase based on the image or video of the product. However, there have been instances where customers have been dissatisfied with a product they bought online, and it did not suit them in a way they expected. An efficient way for fashion brands to avoid such instances is to go for virtual reality implementation in its online sales. Such augmented reality brings together the virtual and physical world of retail fashion and gives customers a better shopping experience.An excellent example of augmented reality in the world of fashion is that of try-on avatars. Here, shoppers can create a virtual avatar of themselves and try on clothing on the avatars before purchasing. That way, they can see the product on themselves (or intended space in case of household items) and gauge.
The world of fashion works on celebrities laying down standards and the common people desperately trying to live up to that. As a fashion brand, you can make the most of technology by having such celebrities be a part of your digital marketing initiatives. Identify influencers from your fashion niche and reach out to them for video collaborations. This will help access to the millions of influencers’ followers and thereby increase the reach of your brand. Further, use analytics tools to evaluate your sales during and after an advertising campaign. This will gauge the success of your campaign and work on your shortcomings. Using chatbots on your website to provide round-the-clock basic customer service (in cases where you cannot afford a 24 X 7 dedicated call center) is another application of technology in your fashion marketing plans.
At the core of any fashion business lies the idea of understanding customer expectations and delivering to that. In the past, fashion brands would manually collect data, organize them, and then analyze it to understand customer expectations. Leveraging the power of technologies like big data, fashion brands can focus on the automatic collection of user data from a much larger spectrum and accurate data that influence better business decisions.In recent days, social media is growing in popularity, and this provides a golden opportunity for fashion brands to leverage user data power. With the combination of artificial intelligence and big data, the assimilation and analysis of data happen automatically.
This enables brands to overcome the gap between things being produces and those being sold. Artificial intelligence also allows such brands to develop preventive maintenance software that ensures a backup analysis framework even if the primary system suddenly gives away.
These days, access to internet-enabled mobiles is easier than ever in the past, and more people prefer to use their phones for shopping. Digital wallets like Android and Apple Pay, UPI payment gateways, and others are constantly trying to come up with safer and more convenient forms of retail payment. In fact, in today’s world, 2 out of 3 millennials would rather shop for a fashion item online than look for it in the stores. Social media platforms like Instagram have their dedicated shopping features. Fashion brands can look to be a part of the fully integrates digital commerce offering and achieve the digital visibility they crave for. Coming up with a website or app for one’s fashion brand will give it a head start in the rat race to success.
In the coming days, 3D printing can take over the retail fashion world, and brands that join the bandwagon early will have an edge in the long run. 3D printing provides a much lesser labor-intensive manufacturing process as compared to conventional means. It also ensures that fabric wastage is cut down by over 35% and provides valuable insights into sustainable and environment-friendly designs. 3D printing allows fashion brands to find newer ways of expressing their creativity and work on fresh avenues of customization. That way, there is a surge in the customer satisfaction parameter as the shopper will be given something unique to match their fashion taste.
The scope of fashion is increasing by the day and with wearable technology such as smart exercise pants, fancy smartwatches, and others coming into the picture. Such an increase in business opportunities calls for better fashion management tools. Thanks to technological advancements, fashion brands now have access to much better internal operations management tools.From an efficient inventory system to track supplies to a fully automates logistic handling system, there are many digital tools designes especially for the fashion industry. Spending time to analyze the different tools and identify the best work order software will help brands simplify the manufacturing, distribution, and sale of fashion products. Such tools will identify shortcomings in allowing the business owner to act on them and have it rectified at the earliest Thus, you see that the scope of technology is diverse, and it is for you to leverage it to the benefit of your brand.
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