Hosting does far more than simply powering your website. In fact, choosing a wrong web hosting service might doom your business before you even launch. And if it doesn’t perform as well as you want, bad hosting might be part of the reason why. Overall, you need to understand how exactly this service influences your business’ possible success. This way, you’ll be able to pick the best option for every stage of your company’s development.
First and foremost, web hosting affects your website’s loading speed. This is, probably, the most important factor for business success implications. That’s because accordings to recent data, a single second in website’s loading speed delay reduces your conversion rate by 7%. Also, today loading speed is a major factor for SEO as Google ranking bots take it into account. This factor also impacts customer retention. Therefore, having your web pages load as fast as possible must be a priority for any business that wants to rank high online.
But you need to understand that speed requirements are changing all the time. As communications technologies develop, consumers become more demanding. So, if they were willing to wait for 3-4 seconds a couple of years ago, now they expect pages to load instantly.
Mean while the content on the pages becomes heavier all the time. Today animations, videos, and audio files are must-haves, instead of an occasional treat. In fact, any good page today should be heavy on the visuals. Therefore, it might contain all these elements at the same time. And they reduce website loading speed. Therefore, you should always aim to get the best hosting you can afford with the largest bandwidth. The good news is that there are many very affordable options today. In fact, you can begin by using in expensive WordPress hosting, specifically designed to work best for WordPress websites. This will allow you to launch a site fast and ensure it has optimal characteristics for SEO. But as your business will start to grow, so will your website. Therefore, you’ll need to move to Dedicated WordPress hosting or simply start getting whole servers of your own.
There are thousands of cyber-attacks happening a year, and this number is constantly growing. Over 70% of these attacks are financially motivated. Businesses of all sizes and from all industries are affected by this in some way. Even if you aren’t hacked directly, you are suffering from the consumer’s wariness. People are rightly worried for the security of their data. Therefore, they don’t trust easily and do all kinds of double-checks before making a purchase online. Your web hosting is a major factor that determines how secure your website is. Of course, you will need to install various security plugins and other solutions when launching a website. However, if you use more affordable shared hosting, they won’t protect you well because other sites on the server might be more vulnerable. And if the server is hacked and, for example, infected with a virus, your own website will suffer as well.
All things considered, it’s imperative to choose a hosting service that can offer the highest level of cyber security. Always find out exactly what measures the hosting provider uses to safeguard its customers. If using shared hosting, you also need to learn how exactly your data is separated on the server so you can protect it better.
Finally, do not miss your chance to boost the confidence of your customers by posting your security certificates at the bottom of every page. People need to know that they are safe when doing business through your website. This alone should help increase your conversion rate.
As hosting affects overall website performance it also has a great influence on your SEO. Today, it’s not enough to pack your pages with relevant keywords to rank high on Google. In fact, over-stuffing your pages with unrelated keyword phrases will only send out red alerts and downgrade your page. Instead, you need to launch a website full of high-quality relevant content. Your SEO ranking will be affectes by that content and meta data as well as factors. website works, the better is your chance to rank high. please note that this does mean that websites with dedicated hosting or private servers have an advantage. That’s why you should always remember to upgrade your hosting as your business starts to grow. This is one of the services that you should always invest in as it affects your conversion rate and therefore revenue.Return on investment is high when it comes hosting.