Believe it or not, but adding videos to your emails can be a game-changer when it comes to getting the word out. An average employee can get up to more than 112 emails in their inbox per day but add the word [VIDEO] to the subject line, and they are guaranteed to take a peek. Email is one of the most underused tools in marketing, and when you embed videos in them, you add fire to the fuel. Such videos look interesting, are hard to resist, and make your emails stand out. And the best part is that you can incorporate them anywhere.
Want to show your customers what you’ve been working on lately? Create a video announcement and mail it to them. You could use videos for making promotional content and increase engagement by educating your customers about the company’s different products and services. A classic example of using this strategy is by leveraging a video marketing platform that allows you to add CTAs, forms and make personalized landing pages. Here are four things you can instantly start using video content to up your click-through and open rates for emails.
If your thumbnails aren’t interesting or unique, people aren’t going to want to watch your video content. But if you’re using a video marketing tool like HippoVideo, you really don’t have to worry about that since it’s taken care of. Businesses who want to redirect customers to their website add a play button on the thumbnail and linking it instead of embedding entire videos. it’s a great way to make viewers engage with your content and make access to your content very exclusive.
Videos in email can be a good way to show what’s going on behind the scenes. If you’re trying to build an emotional or personal connection with your audience, this can be a great way to do that. Texts don’t capture people’s imaginations and are plain to read, but videos aren’t.
In fact, emails become extra enticing with video content, and people enjoy animated entertainment over static text. It’s just how the human mind works. Buyers often don’t have the time to read and just want to see products in action. You can add two or three CTAs at the end of your video to pull leads deeper into the sales funnel.
What’s cool about using videos in your marketing efforts is that you can reach out to your audience instantly. Creating a personalized video message as the CEO of the brand and mailing it to your consumers can draw attention.
There’s also the personalized touch emails have when you add videos to them. Recording videos and sending it out to your viewers takes just a few seconds. It’s a lot easier than writing lengthy emails, and you can use free video editing software to help you get starts.
There are tons of examples of brands that craft video stories using user-generated content. Touch Bistro is a company that took its user testimonials and turned it into video, showing how their software was changing lives and helping restaurant owners experience continued successes. Similarly, you can take advantage of your user reviews and client testimonials and make them a part of your video content. For brands that are new and require feedback, adding CTAs and surveys on videos and asking viewers for feedback is a good way to get user-generated content. Later, this can be sent by embedding the videos in promotional emails for customers to check out. You can use a screen recorder to take snapshots of Google reviews for your website and make videos about them.
Here are a couple of extra tips to take into consideration when making videos. If you’re marketing for B2B customers or B2C, they will help:
B2B businesses prefer watching video content on large screens. Being aware of the type of devices your viewers use to view content is important. Also, using marketing analytics and getting insights about your existing watch time, duration, and other video metrics will help you craft your videos accordingly for better results.
There’s a lot of extra space that goes unused in emails. And if you don’t want to interrupt the flow of your natural content, you can embed videos just below your email’s signature. It’s disruptive and encourages viewers to watch it.
Use A/B testing to see what type of videos work best. Play around with the content style and see how your audience reacts. Do they respond better to promotional content or prefer watching educational videos? Get feedback from colleagues and work on this.
Sometimes, people are too busy with their lives and don’t have time to read emails. But if you mention the word ‘video’ in the subject line, they’re likely to check it out. It may sound cliche, but it’s a strategy that works when it comes to email marketing.
From email invites, follow-ups, customer reviews, and more – be sure to switch up the content. Change your format and don’t stick to the same style. This will keep your viewers interestes and prevent them from getting bored.
For viewers who can’t hear and for those who are at work and have to mute the audio, adding captions to your videos is a thoughtful move. This way, your viewers can get the message and watch content without having to listen to the whole audio. If you enable captions in different languages, you’ll also have a broader reach.
A good video editor will help you make highlights, annotations, cut, crop, and trim clips, and do so much more. It will make editing easy and save a lot of time when it comes to your content creation efforts.
Videos can boost your click-through rates by over 150% if you do them right. Hippo has many free resources that can be used to boost sales dramatically. If you’re new to making videos for your emails, be sure to check out the platform.