In this modern era, competition is intensifying in the digital world. Every brand with a website is trying to appear on the top results of the search engine results page (SERP). Some professional marketers generate unique content to increase rankings, while others link social profiles to expand their reach. Despite these savvy tactics, nothing beats link building for search engine optimization (SEO). There was a time when many marketers gave up on link building tricks because they couldn’t keep up with the changing rules. Google believes ‘ranking without links is quite hard,’ confirming that links are the #1 ranking factor today. In addition to improving visibility, this off-page SEO technique bolsters digital reputation.
Are you familiar with link building?
It is the process of creating backlinks – a link on another website that directs towards your webpage. When Google notices sites linking to your webpage, it creates an impression that your site is credible, reflecting industry authority. If you want to build authority backlinks, have a look below. Here we are bringing the ultimate guide for building backlinks in 2021. Before we delve into link building strategies, let us help you understand the importance of backlinks.
Importance of Link Building
Every brand practicing SEO aims to enhance visibility, and backlinks provide a pathway to higher rankings. Every quality backlink pointing to your webpage shows Google that you are a trustworthy and reputable source. Similarly, Google crawlers use these links to search new pages on the web and navigate the internet. A link coming from a source with high domain authority will assist crawlers in indexing your content quickly. Moreover, they send referral traffic to your page, taking web browsers from one website to another. If this seems complex or challenging, look into link building solutions for agencies to devise an effective strategy. Learn about different types of backlinks to understand how each of them works and where to utilize them.
Types of Backlinks
Do you know how the Google algorithm weighs backlinks? All backlinks are not the same since every link has different features. Here we are unfolding the most popular backlinks.
High Authority Links: You would hear every SEO expert emphasizing high authority backlinks. These are the links that come from reputed sources – newspapers, journals, press releases, etc. You have to measure site authority and consider whether an endorsement from a site or publication would be more effective.
Unnatural Links: Adding your fitness site’s link to a dental blog can lead to consequences. It can negatively affect the rankings since you are violating Google Webmaster guidelines.
No-Follow Links: Links act as votes for trusted sites, but sometimes, you don’t have to vouch for the site but get a link. These are the no-follow links that inform Google not to pass trust, which means they don’t help you rank higher. With a keen understanding of backlinks, you can find reliable link building sources to level up the SEO strategy.
Link Building Strategies
Although keeping up with ever-evolving algorithms is quite challenging, some tips and tricks can come in handy. Here we are unlocking the latest link building strategies for 2021 to elevate the visibility and expand customer outreach.
Resource Page Link Building
Do you know what a resource page is? These are the pages that link out valuable content for a given topic. Their fundamental goal is to spread external links, making the perfect link building targets. Therefore, find resource pages that align with your business niche using this string ‘keyword+inurl: links’. Once you discover them, size up the page and check if it is on an authoritative domain to close doors for any spammy links. Similarly, you have to enrich these pages with meaningful content – relatable to the resource page. Pick a topic to educate audiences and write a script to pitch your content. More than your brand and services, you have to talk about the resource page and how helpful it is for audiences. And the additional value your content would bring.
These days, guest blogging has become every marketer’s favorite. In addition to spreading the brand message, it is an incredible source for inserting links. Most blogposts let brands include a link back to their site, building a reputation in the eyes of search engines. Look for authoritative sites in your industry that allow brands to share links. However, this doesn’t mean you can write on any topic or stuff the article with keywords. Develop a guest post portfolio with links to your published articles to give editors an idea about your writing style. After this, find guest blogging opportunities through influencers or competitors backlinks and shortlist the sites. Check domain-level metrics, content quality, engagement, and then pitch your content. After all, you have to ensure that backlinks are coming from credible and trustworthy sites.
Opportunity To Share Insights On A Topics
Use guest blogging as an opportunity to share insights on a topic you understand. For instance, if you have a travel agency, write about different travel destinations or tips to pack smartly for a trip. If the content is relevant to your business niche, publishers won’t mind linking it back to your site. Apart from links, guest blogging offers additional benefits. You get targeted traffic since people who are traveling would look into your blogs. Likewise, the chances of conversions would be much higher.
Fixing Broken Links
Usually, sites come across broken links due to firewalls and location restrictions. Did you know? It is also an effective and scalable white-hat SEO strategy. Therefore, start identifying the dead pages and identify such links with Link Builder or Google Webmaster tools. Once you are aware of all broken links, create an excel sheet to track and redirect processes. You have to include all the data on broken links, page views, and start analyzing them. It will help you understand why links broke and whether fixing them is worth the time and effort. At times, broken links come from inadequate URLs that are a product of human error. Instead of redirecting them to another page, fixing the links could drive better results. Inform the site or blogger about this error and offer a potential substitute link to your webpage. It would eliminate effort of building new links while increasing rankings.
Use Visual Content
The more the quality links, the greater your chances of appearing on the top results. Besides including backlinks in your content, utilize visual assets – images, videos, charts, and infographics. If you design some contextual ideas, consider linking them with the blog posts. An image that adds value and promotes understanding of the content is one of the most reliable sources for backlinks. Likewise, if you publish a chart about ‘increasing accident rates’ – every news and article about accidents would feature it.At the same time, content that reveals new data or industry stats is highly linkable. Sooner or later, text-based articles will reach a saturation point. It means websites with high domain authority won’t accept guest posts. Fortunately, you can pitch the same idea with an interesting infographic as it sits quite well with people. Once people start interacting, it would increase chances of being featured on different sites.
Give Interviews on Podcasts
Are you in a hurry to build links? Sometimes, the sale season is around the corner, and your website is nowhere on the Search engine radar. In such situations, writing articles for getting backlinks could be time-consuming. So, how about you start creating podcasts? It eliminates the need to outline, draft, or edit articles. You have to go as a guest on other podcasts, talk about a topic, and get a link. Remember, the key is to pitch from the perspective of their audience rather than your interests. Feel free to compile a list of podcasts and analyze their websites on page SEO metrics – engagement, views, etc. While finding sites with high domain authority, don’t compromise on relevancy to ensure the podcast category falls under your business niche. Moreover, podcasts can drive people to search for your company. These branded searches send positive signals to Google, improving your overall rankings.
Turn Mentions into Backlinks
If you are actively pursuing social media marketing with SEO, you will come across brand mentions. Bloggers might be tagging your products while giving their reviews. Although Google provides value to unlinked brand mentions, links offer greater authority as they are a primary ranking signal. Reach out to publishers and request them to add links to all the brand mentions on their site. Firstly, scan the web to find your brand mentions, and for this, you can search for any of your products or assets. Expand your search by trying out different spellings of your brand name because people make spelling errors. Once you have a list of unlinked mentions, prioritize them based on the highest SEO and public relations (PR) value. Request the website owner to link your site by explaining how it would provide value to their audience. Be professional, and thank them in advance for their time.
Research Reports & Case Studies
Indeed, your opinion can be insightful and valuable if you have years of experience in the industry. But when it comes to earning backlinks, you have to show facts and stats to become an authority. It is why research papers, case studies, reviews, and comparisons are the most shareable content. Alongside articles and infographics, try to create research reports or case studies. After all, fresh and unique content is vital for growth in every industry. If you have an apparel brand, start gathering data about what women and men like to wear. Highlight their changing tastes, preferences, and list your product categories with the stats. Similarly, use questionnaires or online surveys and compile data in a report. You can publish these results online and link them to your webpage. It is quite time-consuming, but primary research is the best way to get high-quality backlinks.
List Your Website in Reputable Directories
The online world is exploding with data and finding the right piece of information at the right time is crucial for success. As a result, people turn to online directories for finding information about a brand. Unfortunately, multiple brand directories provide no real value to visitors. Thus, when it comes to listing your business in directories, you have to be selective. Look for the one that lets you post a link to your site and provides useful information to potential customers. Instead of standard directories covering every business, opt for niche directories that consist of data for a specific industry. Analyze the local variants for cities and towns to insert relevant details. It would get you quality backlinks while making it straightforward to get indexed by Google. You would enjoy higher search visibility and more organic traffic for your website.
The Black Hat SEO
Surprisingly enough, some people try to outsmart Google with black hat SEO practices. They exploit the website’s loopholes to get higher rankings, but don’t you think Google is smarter than all of us? In 2021, they will become more aware of shady practices that try to game the system. It has already come up with algorithms that penalize sites for such activities. Here are some black hat link building strategies that you must avoid for protecting your website’s reputation and rankings. Linking Comments: At times, marketers spam the comment section of other websites by putting their webpage’s link on it. These links have nothing to with the content on that page.
Paid Links: If you end up buying links, Google will notice a sudden increase in the number of websites directing links towards your webpage. If any of those links are coming from spammy sites (which they would be), Google pass downs hefty penalty bills.
Link Farms: It is a website that features a series of links to other webpages without any content. These websites might look legitimate, but it falls under black hat practices since it doesn’t have any inherent value.
Did you know? Marketers thought link building is dead until Google made it the number one ranking factor. In 2021, it will be time to perk up your SEO strategy by creating backlinks. Focus on building high-quality links with an optimal level of relevancy to enhance user experience. Similarly, keep an eye on your competitors and jump onto new opportunities as quickly as possible. From blog posts, visual content, reports, to directories – stick to reliable backlink sources. Under any circumstances, don’t try to deceive Google and if you do, brace yourself to face the consequences.