Digital marketing will always be a craft that will send out a powerful message to attract customers and for them to stay with you. However, the ways or the methods of sending the message should be innovated. Businesses who move quickly in improving their marketing strategies continue to gain lots of customers and earn more profits. Businesses that are slow to move get left behind. There is no denying that digital marketing is a powerful tool; therefore, you should not ignore this. For your business to survive, you will need to execute an effective marketing campaign.
You also need to have a team of experts from digital marketing Sydney to keep an eye on the big picture in the world of digital marketing. You will know if your efforts are working if the need for your product or service will increase. While marketing will always be an integral part of a business’ success, you also have to ensure that you are keeping up with the changes for it to be more effective. The digital landscape has been growing and changing since the year 1990. In this article, we will explore the trends of digital marketing that happened this year.
Videos have been the stars in this year’s digital marketing. According to research, videos are shared more than 1000% compared to links and content combined. Most video campaigns have been highly engaging and have reached large numbers of users. Most videos have been effective in developing strong connections with the viewers. This is because most consumers only have a short span of attention. So watching videos is preferable than reading advertising content. Lately, live streaming has become prominent in the world of digital marketing.
Having live streaming gives an opportunity to interact directly with your consumers through reading and answering their comments. Many companies have used sources such as celebrities, musicians, and even social media influencers to draw more audiences. It has been incredibly useful and has created a high form of digital marketing for this year. Because of living videos, marketers have been given a chance to be in the face of their target market. Videos and live streaming will continue to be a big draw because it’s spontaneous and interactive. And if you use the right personality, it will surely be a great hit.
The use of chatbots has increased this year. A chatbot is a special software installed on websites created to act as a virtual assistant interacting with consumers and to give them assistance to complete their goals on the website. Over time, chatbots have improved. They have now the ability to hold a basic conversation with the site visitors. They can answer the frequently asked questions, just like how to live customer support would. Even though there are still sites that offer live chat support, this method is not that powerful since customers will still have to wait for long before a representative can get to them. Chatbots, on the other hand, can answer customers’ questions almost immediately.
Having chatbots is also way cheaper because you don’t have to staff many customers supports to accommodate all your site visitors. Bots have helped businesses to improve customer service while keeping an eye on their budgets. According to research, a chatbot can reach a market with up to more than a 20% annual growth rate. It also shows that a large percentage of users prefer using bots as a primary mode of communication when in need of customer service. It has estimated that in the next five years, more than half of business communication will be conducted through chatbots.
The email has always been a popular marketing tool for a long time. However, email before is totally different now. Personalization is the main difference. Personalization applies to all marketing efforts, and personalization in emails makes it more effective. An email is still a major form of communication, and there are billions who are still using it; therefore, an email will stay for many coming years. Email marketing will still continue to be important. In 2019, the combination of automation and personalization made email marketing very effective. Consumers have realized that it’s the little things that matter. That is why many marketers have taken the extra step to personalize emails for their target market to connect to their brand. Emails have made to be an engaging tool for customers and encourage learning about their products and services. Businesses have stopped using generic emails; instead, specific emails have been created to different market segments. Although this seems to be extra work, it has been proven that it leads to more loyal customers making them purchase the product or service again and again. Personalized emails have been extremely important in generating higher conversion and happy customers.
Verbal interaction has been increasingly popular. Examples are Siri, Alexa, and Google. Talking has always been the preferred way of interacting. Now, machines are catching up to improve their approach and assist people in the way consumers want to search, discover new things, and shop. The reasons why voice interaction leads to profits are it’s easier for people on the move, and it is faster compared to typing. More people are relying on voice searching now more than ever. That is why many businesses this year have invested in optimizing their websites with voice interaction. Although it presents some challenges, such as providing limited results compared to typing, it is still one channel of digital marketing that can’t be ignored. Companies just have to tailor and sharpen their strategy for the voice search to be effective. One way is to make it more conversational to make the consumer feel like they are talking to someone else.
The trends above are enough to attract more customers and satisfy them. However, you always have to sharpen your marketing skills and put a lot of work for you to stay ahead in the marketing game. Always think about what trends will work for your business and then go from there.