When you’re just starting with your own business, it can be tough to know where to even begin when it comes to building your sales funnel and marketing strategy. To reach the right audience in the right way, it’s essential to follow a sales funnel process—but figuring out where and how to start can be stressful. Luckily, WordPress makes it easy to start building your sales funnel in no time at all with their new WordPress integration tool!
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Sales funnels are essential tools for companies looking to grow their business, but building one in WordPress can be difficult if you’re not familiar with the platform. To help you build a sales funnel in WordPress easier than ever before, here’s an overview of the process. We’ll also cover how to integrate WordPress with your email marketing software, so you can send out emails like Thank You and Confirmation emails after someone purchases something from your site or signs up on your list.
The sales funnel is one of, if not the essential parts of any company. It’s what separates you from your competition and makes you profitable. On top of that, it will help you keep up with demand. A sales funnel is an organized chain of pages meant to guide users through a process, for example, getting them from Point A (being an anonymous user) to Point B (becoming an engaged email subscriber).
If you’re selling anything online, there are two main ways to do it. The first is direct sales, where your visitors come to your site and place an order right then and there. This option works great if your product is expensive or has an extended delivery time. The second way is through consultative sales, where you guide people along with an experience (usually over email) until they finally take action by purchasing your product. Consultative sales are generally faster than direct sales—sometimes taking only hours instead of days—but they can be trickier to setup and manage. That’s where sales funnels come in!
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Fast web hosting. Are you building an online store? Ensure that your hosting service will allow for sudden spikes in traffic by choosing an eCommerce-friendly provider. A lightweight theme. Speeds are essential to driving conversions. If your web pages take too long to load, your potential customers may get frustrated and go elsewhere. With that in mind, a WordPress theme like Neve may be best. A marketing strategy. A well-designed marketing strategy can draw leads into your sales funnel and generate brand awareness. These may include pay-per-click ads, email campaigns, social media, a blog, or other marketing strategies. Ecommerce plugins. With a plugin such as Woo-Commerce and CartFlows, you can get a functioning sales to funnel building.
Let’s now discuss the importance of sales funnels on your e-Commerce website. These steps can be adapted to any eCommerce website.
Before you do anything else, install your favourite e-commerce plugin for WordPress and ensure it’s configured for optimal performance. Next, add your products to your store. From there, it’s a good idea to create multiple product pages by copying them from one post and editing accordingly. You may also want to add an email opt-in box if you aren’t doing so already. Finally, connect your store with MailChimp or another email marketing tool of choice; you’ll use it later when sending out sales emails.
Your landing page should be compelling and simple. You’ll need one that sells, not just one that invites people to sign up for your newsletter or download an ebook. This is where you try to get them interested in your product to sign up. For example, let’s say you sell an online course about setting up your email marketing strategy for small businesses. Your landing page should have clear calls-to-action, like Sign Up Now! oar Start Your Email Marketing Journey Today! It will keep people moving through your funnel. You might want several different versions of your landing page, each with its own (Call to Action) CTA, depending on how many different ways you think people will want to sign up.
For most of us, it’s just not possible to sell directly on your homepage. So, here’s what you do instead: as soon as someone adds something to their cart, set up an automatic redirect from your homepage directly to that product’s thank-you page. When someone buys from you—whether it’s an individual product or a group of products that are part of a package deal—take them straight through the checkout with minimal friction. In fact, for customers who purchase more than one item at once, think about sending them off on separate thank-you pages.
If you need assistance with creating any pages, you can always get professional WordPress development services.
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When someone buys your product, give them an upsell page that tries to sell them additional products. It doesn’t have to be anything fancy: Make sure you set it up so that every time someone goes to make a purchase, they’re presented with more options for upsells. It’s also important that you set these upsell pages up through autoresponders, so you can capture their email address and follow up with them down the road. When they buy your first product through your sales funnel in wordpress, and it isn’t quite what they wanted or expected, you can try again – by way of email – with something different but equally tempting.
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Now that you’ve got your sales to funnel setup, you need to give people an easy way to access it. To do that, use an exit popup on your lead magnet. This small popup will appear when someone tries to leave your website, encouraging them to take action and check out your offer. Since you know that these people are interested in what you have to offer, there’s no risk of annoying them with an invasive sales tactic here.
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A sales funnel a great way to increase conversions. It doesn’t matter if you sell physical products; it’s an essential strategy for any online company. Fortunately, if you want to create sales funnel for your business, you can take help from Weblizar. Weblizar is a company that has experience in creating sales funnels for more than five years.
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