PPC Management can be improved as long as you use the right techniques. You must be willing to work hard and improve your skills. In order to help you, we’ve laid out some steps to create an effective campaign. Using these tips should help you get the results you were hoping for.
Negative keywords are an option when a Google search is run. For those who do not know, negative keywords are the words that you don’t want to see displayed in your results. However, negative keywords can be set up in PPC management as well. Using negative keywords in your ad campaigns can be helpful because you get to select the keywords that are not relevant to what you are selling.
For example, if you only sell bedroom furniture, a customer who is shopping for kitchen furniture might click on your ad, and you will lose money, as your offer does not match their needs. Instead, you could make “kitchen” a negative word so that users who are looking for kitchen furniture won’t be able to see your ads.
Your strategy could be improved by using ad extensions. These are added to your main add, and their role is to add more information. For example, you can add an ad extension that allows users to e-mail you with just one single click. You can do the same thing for phone calls as well.
Your ad text should be as similar as possible to the searches made by the users. However, if you use Dynamic Keywords Insertion (DKI), you can make a single ad apply to a range of searches. When you use DKI, you can add a list of keywords that can be substituted. Therefore, when a user searches for a specific word, your ad will display that world.
For example, you could have an ad for “male clothes” but add keywords such as “men’s garments” and other similar ones. One a user searches for one of those terms; your ad will show up, matching his or her search exactly.
Your ads shouldn’t be your only focus. You should also think of the landing pages for users. For example, you shouldn’t direct all the ads to the home page, because this won’t attract the attention of your visitors. If you can, make sure that each one of your offers has a unique landing page. The page should repeat the main ideas from your ad so that the visitors will want to become customers.
One ad group is usually not enough, and if you want to increase the performance of your ads, you should come up with multiple ad groups. It is also very important that these groups are created around certain themes.
You should try to have an ad group for each keyword that is used in your campaign. By doing this, you can make sure that your targeted audience will see the ads at the right time.
If you want to become better when it comes to PPC management, you should gain as much knowledge as possible. Luckily for you, the Internet contains all the resources that you need. You can begin by learning from the experiences of others, and case studies are a good start helixhouse.com/case-studies.
You should keep in mind display ads since Google Display Network can be incredibly helpful. Add some display ads into the strategies that you use for PPC management. Test them for a while and see how your audience reacts to them.
When it comes to PPC management you must be involved at all times. This isn’t something that you can neglect for a period of time. Constant improvement is required and you should always check the current status of your campaigns. Analytics represent one of the best tools that you can use when you are trying to assess the performance of your campaigns.
Set up analytics so that you can track your ads and how they are doing on landing pages. If you notice that certain ads are not performing the way you should, you need to see what can be improved. In other situations, it might be recommended to drop those ads entirely. Look at your successful ads as well. Figure out their strengths and use them in future campaigns as well. You will soon notice that your results will get better.