It’s nearly impossible to think about owning a business and not developing an online presence. A website is crucial to every small business’s success these days, because it creates unique marketing opportunities, shows you’re a credible organization, and it’s an excellent place to showcase your products and services online.
In the past, it was really hard to build a website. But WordPress changed all that because it’s a simple content management system that’s easy to use, easy to learn, and it makes sharing information on the web a cinch.
At this point in time, there are a number of effective content management systems available to try. We highly recommend using WordPress as your CMS of choice. We feel WordPress is the best choice for a number of different reasons, and if you’d like to find out why we hope you continue reading to discover the truth.
Reason #1: It’s Easy to Use
As far as Web design is concerned, you really want to focus on simplicity. Developing a complicated, hard to navigate and difficult to use website is going to be frustrating and make it nearly impossible to update it.
When you use WordPress, you’ll be able to save energy and time and lots of frustration, which will make it easy to take your website seriously. If it’s too difficult, you’ll never publish new content on your site, it will stagnate and you’ll ultimately miss out on an amazing opportunity just because you chose the wrong content management system.
Another excellent thing about WordPress is that it’s stress-free to integrate with live chat software.
By providing your customers this option, they can easily contact you with questions and concerns, or for other reasons. So check out the list of best live chat software solutions and consider adding this additional level of online customer service to your business.
Reason #2: It Makes It Simple to Collect Online Subscribers
Small business owners are finally recognizing the value of building a customer email list and SEO. As per Rocket Pilots, a San Diego based SEO agency, organic leads and subscribers will keep moving your business in the right direction. By keeping your customers informed of upcoming new product launches, sales, and discount codes, you’ll have no trouble making additional sales from your existing customer database.
Where most companies go wrong is they fail to develop a customer mailing list, to begin with.
Guess what? When you use WordPress as your content management system of choice, they have simple plugins to use to make it a breeze to capture customer email addresses and other levels of contact information.
We highly recommend taking advantage of this opportunity because once you have a mailing list of rabid customers and fans; you can sell products and services to them over and over at the click of a button. So, jump on this opportunity fast because you’re missing out big time.
Reason #3: It Delivers Ample Flexibility
Many of today’s website building platforms are far from flexible. On the other hand, WordPress is incredibly flexible and you can make changes to your website from just about any device available. Even more important, WordPress works on all forms of mobile devices, which is incredibly important if you’re looking to take advantage of organic traffic from search engines like Google.
So, if you feel like working from just about anywhere in the world, you can do so with your WordPress website. You do not have to sit in front of a desktop computer in order to make changes. You can access the app on your phone, tablet, or other smart device and move around content, post new articles, let customers know about sales, and take advantage of this flexibility and freedom from wherever you are in the world.
We hope you’re convinced that WordPress is the ultimate choice for small business owners. Not only is it flexible and easy to use, it’s also interactive and incredibly popular so there are all kinds of interesting plugins being developed all the time. And it’s the perfect platform to use to begin building your business online.