Social media has the power to change the world and increase your knowledge base efficiently since it is proving to be a sea of knowledge with unknown depths yet to be conquered.
Some major social media platforms such as Facebook, Twitter, Linkedin, and Google+ exploded in popularity to every corner of the earth while many more new are coming to every day.
And while there are millions of business present, the right way to promote your business on any social media is still unclear to many fortune 500 entrepreneurs and SME owners. In this blog post, we are going to discuss on how to promote your business on twitter. In our previous post, we have already told you on how to increase your facebook page post reach.
There are few ways which can differentiate you from other business profiles on twitter. Let’s learn few ways on how to promote your business on twitter.
The main factor to the registration process is using the right set of keywords when updating your biography section. You have to be clever enough as like every other area of Twitter you’re restricted in the number of characters you can use. Most members use various search engines to track down relevant people who are experts to the unique query they are searching for to follow so use search terms you think will be popular. If you’re targeting SMEs, for instance, include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally, if you’re after clients or customers in a particular locality include that as a keyword.
Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field and you have the knowledge and courage to sort out the problems of the user. Keep an eye out for particular issues you could help with by scanning tweets or using a twitter search engine. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.
And always check the ‘@replies’ section on the right-hand side of your Twitter page. This section lists the people who have tweeted directly at you so you can respond. You could also type your username into a Twitter search engine to see whether there are people who you aren’t following have been talking about you.
This is much needed to promote your business on twitter.
Ensuring you tweet on a regular basis is key to building a good community. One way to make sure this happens even when you’re busy doing other things is using a service which sets up pre-scheduled tweets for particular times in the future. There are several sites which allow you to do it but our personal favorite is Hoot Suite.
Adding that much needed human element that we keep on forgetting nowadays to your tweets will build a personality around your business and avoid people keeping the perception of a faceless organization as well as it is the need of the time to promote your business on twitter. Representatives of any organization for instance post under their real names plus the company – e.g. yournameatorganization which is a good idea. For example, in my case, it can be danishatweblizar. You should also post about non-business issues too although avoid anything too salacious or very personal.
As well as responding to other people’s questions you should also ask some of your own. You can’t know everything and it will encourage some community interaction. Be clever to do a bit of market research and ask questions directly related to your business or sector.
With much to say and having a limit of 140 characters seems unfair sometimes but that is what separates twitter from any other social media platform, it’s important you’re as succinct as possible while at the same time getting your point across. If you’re including links to websites use services such as TinyURL which allow you to shorten URLs. Other services like ow.ly and bit.ly also allow you to track how many people click on your links.
If you’re new to Twitter you may be confused by the regular use of ‘RT’. This stands for retweeting which is the reposting of particular tweets from other people on your page which you find particularly interesting or useful. It’s worthwhile doing this as it demonstrates to your followers you’re not here only to promote your business on twitter but you’re also willing to share tips and advice. Retweeting may also encourage a particularly influential member to start following you.
Just because you’re on a train or at a conference without a laptop doesn’t mean you can’t tweet. Download the twitter app from the app store or playstore to keep yourself updated on what is running hot out. This also allows reacting instantly to particular events.
There are thousands of people using Twitter who could be particularly useful to your business. While Stephen Fry, Britney Spears, and MC Hammer may be entertaining with their celebrity revelations, it’s the people who can directly benefit your company you want to be following.
There are several ways to track them down. Via the Twitter search engine, you can search tweets for people who are interested in the areas you cover. In addition, Website Grader grades your profile against the entire Twitter community as well as giving you a list of the top tweeters in your locality and Twellow.com lets you search members’ biography, name, job title, and location.
Don’t go overboard with promoting your business by bombarding your followers with links to your website as it will be treated as the Twitter equivalent of spam and encourage people to stop following you. By all means link to your website or blog but say something interesting about it rather than just dumping a link. It is also a good idea to post tweets about subjects not linked to you or your business since it creates interest in other genres of people who aren’t in your niche.
Following these procedures will certainly give your organic twitter marketing a boost.
Hope I was able to deliver the content according to the subject.
For any query, you can comment below and I’ll be more than happy to answer.
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Ques: I have 10,000+ likes on my facebook page, but as soon as I post something on my page, reach comes out to be only 1 or 2 percent of my total fan base. Why does it happen, how to increase your facebook page post reach?
Ans: Facebook’s news feed algorithm does not work to flood the user’s timeline with all the content coming from the pages a user likes. Instead, it depends on how interactive your fan base is with your posts or your content.
So, it is really necessary for us to understand that how facebook news feed works, since if we consider what is happening in the present with all the facebook pages, reaching out to their complete fan base is almost impossible (pages having more than 5k likes).
If you could rate everything that happened on Earth today that was published anywhere by any of your friends, any of your family, any news source…and then pick the 10 that were the most meaningful to know today, that would be a really cool service for us to build. That is really what we aspire to have News Feed become.
According to Facebook, organic reach is defined as how many people you can reach out for free.
When 2012 rolled around, Page managers/owners learned that only a small amount of their Facebook fans — 16% on average– were seeing their Page posts in their News Feeds. And that fraction has only gotten smaller and smaller since.
A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for an average Facebook Page dropped from 16% to 6.5%. Research from Social@Ogilvy, meanwhile, suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%.
If we consider above-stated stats, it will mean that a page with the fan base of 10,000 or more will have an average post reach of around 650 (6.5% of total) or so and if fan base rises up to 1 million, only 20,000 fans will see your post (2% of total).
So, now what’s the solution? Facebook told us to buy the fan base first through page likes ads and then asking us to pay more to interact with them through post reach ads.
No. Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.
Now, when we have understood a little bit about how facebook news feed algorithm is working and how facebook is tackling it, let’s learn how to increase your facebook page post reach.
Marketers have to switch gears from “ untargeted and frequent publishing ” to “ targeted and selective publishing.” The goal is no longer to spray and pray — it’s to get as much interaction from a single post as possible. Each post published to a brand Page can be targeted to a specific audience regardless of whether or not it’s sponsored, which may improve overall interaction with that post among other people who are likely to find it more interesting and relevant.
This is the toughest part, although giving free goodies or a heavy discount coupon can do the trick here. Many times you must have seen that people opt for polling options to encourage their fans to engage with your page and it’s content.
Sometimes this could be as simple as “ Please Like And Share ” at the end of your posts. But I guess we aren’t that lucky as this trick works for the luckiest of the luckiest lot.
Since the only constant with Facebook (and the larger digital media landscape) is change, it’s always safest to focus on the digital channels you entirely own and control — your website and blog. Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. If you have time and budget, share those assets to Facebook for additional reach.
If you’re going to pay-to-play, get your targeting right. Once you’ve built an audience of relevant fans, focus on advertising the content assets you’ve created — blog posts, ebooks, etc. — and use ads to amplify them to targeted users. Remember: It’s likely only a matter of time before organic reach hits zero, so you might as well hone your paid strategy now, which brings me to one final recommendation and to our last point of the matter.
Being a social media platform with more than 1.86 billion users, facebook has sharpened it’s targeting capabilities. Facebook ads are now advanced more than ever with many targeting options for it’s advertisers. Additionally, there are a bunch of tools and features that can help you maximize the effectiveness of your campaigns, including …
Conversion Tracking: Track the actions of site visitors after viewing your Facebook ad.
Custom Audiences: Target Facebook ads based on your email list.
Lookalike Audiences: Target Facebook users similar to your customers.
Audience Insights: Learn about your existing Facebook audience to better target your ads.
Website Custom Audiences: Target Facebook users who have visited your website before.
Facebook Exchange: Place retargeted ads on Facebook for users who’ve visited a certain product or service page on your site.
Lots and Lots of Customizable Reporting: Create reports based on metrics that matter most for your business.
WARNING: Nobody in this world, including me and the genie, can tell you the tactics to achieve 100% post reach to your complete fan base as this way facebook will go out of business and have to rectify other ways of earning. Following steps mentioned in the blog will definitely help you in increasing the post reach but up to an extent.
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