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new in android o

After getting a massive response from Android users, Google finally launches Android O (Oreo). The pace with which Google is keeping up and updating Android platform is commendable and people are getting huge benefits out of it.

Android Oreo has long been in the public domain, which means we’ve got a great idea of what features will be introduced once it starts rolling out to our smartphones.

Here are some of the key features you should look forward to from Android Oreo, as confirmed by the experts at Google:

1. Background limits

Battery life is always a big concern, which is why Google often makes improvements with new iterations of Android.

The latest version of Android Oreo is no different, with Google increasing the automatic limits on what apps can do in the background in a number of key areas (broadcasts, background services, and location updates, for instance).

“These changes will make it easier to create apps that have minimal impact on a user’s device and battery. Background limits represent a significant change in Android, so we want every developer to get familiar with them,” reads a Google blog post.

2. Picture-in-picture

Google is also expected to introduce new picture-in-picture functionality, which is probably one of the most useful changes incoming.

This feature would allow users to continue watching videos on a small virtual screen while getting stuff done within other apps. Google also says that apps will be able to put themselves in picture-in-picture mode.

The idea is that you can watch a YouTube video while sending emails in the Gmail app – who says work can’t be fun, eh?

3. Notification channels and dots

Google also plans to group notifications into channels, giving users greater control over their app notification categories.

Explaining the move, Google writes: “Users can block or change the behaviour of each channel individually, rather than managing all of the apps’ notifications together.”

 Some Related Posts: Google Lens And Google Home – Two New Google Products

Google is also making it possible to snooze individual notifications, which is seriously useful given the persistence of some Android system notifications. You’ll be able to snooze notifications for 15 minutes, 30 minutes, or one whole hour.

Another new feature will be notification dots, which are visual indicators on app icons that’ll show if you have any waiting notifications. This is a feature that iPhone users will be familiar with, as it’s been part of Apple’s iOS software for years.

4. Autofill APIs

Google is also hoping to save you some time, courtesy of Autofill APIs. This will allow your favourite password manager apps to work with the Android operating system, so you can access them just like you would a third-party keyboard.

Google explains: “Android users already depend on a range of password managers to auto-fill login details and repetitive information, which makes setting up new apps or placing transactions easier. Now we’re making this work more easily available across the ecosystem by adding platform support for autofill.”

5. Adaptive icons

Another expected feature is the addition of adaptive icons. This means developers will be able to use different-shaped app icons, depending on the manufacturer’s preference.

App icons will also support badge notifications, as previously mentioned.

6. Better keyboard navigation

Another big change is the improvement of keyboard navigation. According to Google, more users are navigating to apps using a physical keyboard thanks to the arrival of the Play Store on the Google Chrome OS.

“In Android O, we are focused on building a more reliable, predictable model for ‘arrow’ and ‘tab’ navigation that aids both developers and end users,” says Google.

7. Wide colour gamut in imaging apps

Smartphone displays are constantly improving, and OLED panels are more abundant than ever – but software support needs to be available too.

Fortunately, Google promises that the makers of imaging apps will now be able to make better use of high-end displays, especially with handsets that feature panels capable of supporting a wide colour gamut.

“To display wide gamut images, apps will need to enable a flag in their manifest (per activity) and load bitmaps with an embedded wide colour profile (Adobe RGB, Pro Photo RGB, DCI-P3, and so on,” Google advises developers.

Some related posts: How Instagram Inspires the Features of Web Design

8. Better audio

Google is also set to add Sony’s LDAC codec, which has been donated to Android by the Japanese tech giant. This should improve upon the Bluetooth A2DP protocol currently used today.

The company is also introducing AAudio, which should result in improved low-latency audio. The firm says that it’s a “New native API that’s designed specifically for apps that require high-performance, low-latency audio”.

9. Camera app improvements

Google is spending some time reworking the camera app, offering a new double-tap feature that lets you quickly get to 50% zoom.

There’s also a new dedicated button that lets you switch between photo and video modes; previously, users were forced to swipe, which some may have found unintuitive.

These are some amazing features of Google Oreo that can make your smartphone stand aside. Hope you have enjoyed reading all the improvements and features Google O has. Please keep come back for more interesting and entertaining blogs.

troubles to avoid in seo and online marketing

The online landscape of search engine optimization and digital marketing is a minefield. You may not find any official textbook or technology courses to develop a foolproof strategy or tactics. It is up to the website owners and the marketers to figure out what combination works the best for their unique business and industry. There are literally some deadly trangressions to avoid in seo and online marketing.

There are a few mistakes that even the experienced SEO professionals tend to make, and these errors often prove to be terrible mishaps in online promotions. Here, we will discuss a few such errors you need to steer clear of.

  1. Not practicing a good on-site content strategy

Before the algorithm update of Panda, it was common to see a lot of small and one-page sites dominating the SERPs based on the inbound link profile strength of pages. The site administrators were managing to create many links pointing to these one-page sites from external websites rather than focusing on the quality of on-site content.

However, one of the fundamental changes after Panda update was the rising of websites which have a lot of quality and relevant content. Now, it is almost impossible to get ranked just for the competitive keywords or inbound links if there is no great content. Google differentiates between low-quality and high-quality content through:

  • Quantity vs. quality of the inbound links to a web page
  • Quantity vs. quality of the linkage of social signals to a page
  • Tex structuring, spelling, and grammar of the content
  • Appropriate formatting cues such as italics, bold, and bullet points
  • Usage of headings and subheadings
  • Content length
  • Outbound links

So, while planning your on-site content strategy, the ideal approach is to create quality content and ads of lasting value. Some inputs on this are:

 

  • You can use infographics to separate data in fresh new ways.
  • Offer use inputs and advice based on personal preferences.
  • Try to publish internal data which is not available anywhere else and is difficult to gather.

A Proper on-site content strategy will surely help win over the competitors.

  1. Impaired offsite content strategy

It is essential to have an ideal offsite content strategy to keep up the value of on-site content. Below are a few reasons why it is crucial for online marketing success:

  • As per Mexico SEO experts, the inbound links are weighed heavily as per the latest ranking algorithms of Google.
  • You gain more exposure and dignity when the highly authoritative websites link to yours.
  • Consider inbound links as golden routes to your website. Having more number of quality links means you create more successful paths for the potential clients and users to find you online.

However, when building links to your web page, be cautious about hiring an external consultant to do it. Link building, after Penguin update of Google, requires expert knowledge of the function of search engine algorithms and how the crawlers work. In fact, building links which are manipulated and unnatural may only create harm instead of doing something good.

  1. Not giving enough time

SEO is not like stock trading. Your return on investment takes its course of time, and with persistence and effort, it can undoubtedly yield desirable results. Before starting the SEO initiatives, it may be worthwhile to do some baseline research to identify how the strategies work and what you can expect out of it from time to time.

On the other hand, if someone is claiming overnight success through SEO, do not trust them. Something that sounds too good to be true is almost always a scam. It is a highly competitive arena, and no one can ensure 100% results within a given period.

  1. Not allotting appropriate budget for the campaigns

Business owners often get lured in by the low-price SEO services, promising the world and sky, but ultimately delivering a bunch of useless services. Most of these low-budget SEO providers are stuck in the pre-Penguin era with some low quality spam tactics which may show some instant hype but ultimately will spoil your online reputation management efforts

The ideal tactics that you need to check out with any SEO providers are:

  • Building a personal brand for your business
  • Guest blogging
  • Adequate social media strategy
  • Organic traffic building
  • Quality content strategy to naturally attract more inbound links

Digital marketing is vast and complex, and it requires experienced professional digital marketing company to do it right. To get it done rightly, you must distribute and delegate the tasks well among many professionals who have expertise in their particular niche. For example, you can hire content writers and editors for creating engaging content, whereas you may require professional web and graphic designers to take care of the aesthetics and user-friendliness of your visual content. This way, you can ultimately reach to the top stand on search engine results pages.

quality seo services

Search engine optimization refers to the strategies and techniques that experts who specialize in this particular field employ to increase the number of online visitors who browse through your website. They achieve this objective by elevating the ratings of your business web page on various search engines like Google or Yahoo. When an internet user types a particular query keyword on the search bar of such an engine and then clicks, he/she finds some search result pages. In most cases, such an individual does not have the time to browse through all of them to find what he/she is looking for. Therefore, what position your business web page ranks in a particular search engine determines the amount of online traffic it will receive and quality seo services make sure that you achieve your aim predominantly.

Every search engine optimization process comprises of two stages, which experts refer to as the on-site phase and the off-site phase. In the former, the professionals in this field consider the relevant content and rules that apply to your business website to make it more user-friendly for online users when they type a particular query in the search bar. However, in the second phase, these specialists look for the relevant tactics or links they need to employ to boost your website’s ranks on various search results pages.

How does SEO help your business?

In the digital age, search engine optimization is essential for your business if you intend to expand your customer base in the virtual market. It is also necessary for boosting revenues from the sales you make to your online clients and gaining the competitive edge over your rivals in such an arena. This ultimately has a positive effect on your business’ bottom-line profits. Experts in this field endeavor to achieve this goal by installing certain relevant keywords on your business webpage to increase online traffic to your website. This ensures that your business website ranks high on various search engine result pages when such users type such critical phases into the search bar.

As an entrepreneur, it is important for you to know that businesses who have an online presence and take advantage of the search engine optimization, grow faster than those who do not have a website. The reason for this is because it is an essential marketing tool that can help you to introduce and develop your product brand to a large online audience. When your business website has high rankings in a search engine result page, internet users tend to consider your establishment to be reliable. They do not hesitate to browse through the commodities you are offering to sell them via your website. This goes a long way in attracting new customers to your business and expanding your existing client base in this virtual market. The most obvious effect of such a trend is an increase in the bottom-line profits of your business.

Top reasons to hire SEO marketing agency

When it comes to managing the search engine optimization affairs of your business website, you need to hire the services of a reliable search engine marketing agency. This is because only skilled experts of such an organization have the necessary skills, knowledge, and experience to ensure there is a constant flow of quality online traffic to your site. They will go to great lengths to see to it that your site ranks high on various internet search engines like Google or Yahoo. This goes a long way in helping you to save precious monetary resources and manpower that you can divert to other critical areas of your business.

The skilled experts of an SEO marketing agency that has a good reputation in the market are aware of the current industry trends in this field. They will take the all the relevant steps to make sure that your business website gains the competitive edge in the virtual market and outperform all of your potential rivals. This acts as a catalyst in ensuring there is always a constant flow of high-quality online traffic to your business website, which enables you to create new customers and enhance your revenues. In the long-run, you can earn lucrative returns on such an investment.

Benefits of SEO marketing agency

One of the most significant advantages of hiring the experts of a reliable SEO marketing agency is that it helps you to promote awareness of your product brand to a large online audience. These professionals endeavor to ensure that your business website enjoys high ratings on different search engines on the internet. This goes a long way in generating a constant yet relevant flow of online traffic to your site. As more of these visitors get to know what kind of commodities you are offering them for sale, they are likely to purchase them. This enables you to achieve your business objective of increasing sales and revenue in this virtual market.

Social media networking is a critical area where the experts of an SEO marketing agency with an excellent reputation in the market focus their attention. They endeavor to ensure your business website enjoys high ranking on various relevant platforms to enable you to forge reliable networks with your customers to boost your revenues. This also allows you to build a valuable partnership with your suppliers to ensure the quality of the products you sell to your online customers are a class apart in this virtual market.

Easy tips to find the perfect SEO marketing agency

The benefits of a hiring a reliable SEO marketing company for your business website are immense. However, there are factors you need to keep in mind before selecting the right one. Such an establishment should have a good reputation in the market and understand your business needs. You should not hesitate to carry a research of this organization and speak to their previous clients an excellent the quality of the work they conduct before making a final decision.

Moreover, the price they are charging you should be reasonable according to the current industry standards. This will enable you to make the right choice when it comes to hiring such an agency for your business.

Author Bio: Robert Paul Jones is an experienced SEO expert who recommends quality services of an esteemed search engine marketing agency for the improvement of page ranks and web presence in the market.

how to customize wordpress website through plugins

WordPress is an easy and cost-free open source blogging platform active since 2003 and till date is considered the best and most popular blogging tool available in recent times. WordPress has provided developers with many opportunities to create premium WordPress plugins that can be used to help the needs of millions of WordPress users. Sometimes it might get bit tricky to customize wordpress.

What is WordPress: A Summary

The simplest way one can say it is WordPress is a software that runs on top of a web server. Basic WordPress is like a house that is yet to be fabricated; basic essential functionality and not pretty.

WordPress is the platform of choice for millions of bloggers. Any bloggers who want to change appearance or make the WordPress site appear professional; need only choose and install a WordPress theme. That is an easy usage of WordPress. Not only that but if a Blogger wants to make features available on their WordPress website, then also they need only to find and install the correct WordPress plugin. That’s how simple WordPress is.

What is a Plugin? Features of Plugins

In simple words, WordPress plugins are prepackaged codes that can and will enhance the features and functions of a website or a blog in WordPress. Now various plugins offer a comprehensive range of features for WordPress users. Firstly, plugins help in optimization of a WordPress blog so that it appears in top search results in search engines.

Secondly, plugins monitor site statistics like page views, and visitors. Thirdly, plugins prevent spamming comments jamming the blogger’s WordPress account. Also, it has other useful plugin features like photo galleries, advertisement manager and social bookmarking.Wordpress plugins make a blogger’s work a lot easier by adding much functionality to their blogs without tedious and complicated coding. With all these features and advantages, it is no surprise that developers all around will take these functions a notch higher and will develop various premium WordPress plugins to cater to the different needs of different bloggers.

Premium WordPress Plugins has not yet been fully available, and they are yet to take over the prominence of the free plugins. The former free plugins cannot be underestimated either. However, compared to the free counterparts, premium plugins give much more assurance that they are properly updated and improved. There are a various number of premium plugins that are considered the best by many in the market. Most of these plugins have features that are very useful for search engine optimization (SEO), affiliate marketing, and for advertising. Premium designed WordPress plugins for SEO lets users enjoy total control on their blogs from just the WordPress dashboard.

Premium Plugins

Some premium plugins are customized for affiliate marketing purposes and enable the blogger so that they can manage their affiliate links using only the WordPress dashboard. Not only just that but affiliate –oriented premium plugins also help bloggers in putting advertisements on their blogs. Plugins meant for advertisement can help users to manage them on their blogs by automating paid reviews, text links, etc. Some premium plugins also allow bloggers to create numerous full-featured websites.

Investing in Premium Plugins

Now investing in a premium plugin enhanced WordPress account may result in more traffic to your blog and thus increasing your business revenue but it is a long term process, and if your business is not making good profits it might land you in debt initially. To get out of that, the best possible solution is business debt consolidation

Business Debt Consolidation

Many things such as taxes, excessive payrolls, credit lines, not enough profit or revenue in the initial stage of your business can land you in a debt. Once your business falls into the binding of debt, there are a few ways you can pull yourself up. When you opt for financial counseling, a professional counselor or expert can start the analysis of each part of your business and finance, and by negotiating through business debt help, you are getting an idea of how to allocate your money to the different want of your business. In this way, it will help you clear up your present business debt. Through business debt help, you will receive more than just counseling, and they will organize your current business situation for a few weeks at least which in turn will put new life into your dying business. It will not only provide counseling but also repair the damages caused to the company. Now there are services like business debt help and commercial debt counseling. These services have different activity. While business debt help gets advice from a specialized group; financial debt counseling provides debt help as well as debt settlement.

Conclusion

Any business that has to survive in today’s market has to overcome yesterday’s debt otherwise that will cause some serious business problem, which will make them weak in front of competitions. Any business that has a debt that is 6- days old is in dire need of business debt help. Click this link to learn more on your queries regarding debt help Nationaldebtrelief.com

Author bio: Terry Godier is a contributing writer to Nationaldebtrelief.com and is at present writing on exclusive articles related to guiding business owners on how to resolve traffic through WordPress plugins and how to manage debt and increase business revenue.

wordpress website faster

Considering that user experience is all that matters in succeeding in online marketing, you have just one chance to make a lasting impression on viewers with your website.  Remember that your first chance is always the last one. How much impact the website creates on viewers for the first time is thus immensely important. Viewers judge websites prima facie by its speed, how fast the pages open in front of them.  You get just 2 seconds to cross the barrier because that is the maximum time that viewers are ready to wait for pages to open. If the site does not display the page by that time, viewers do not hesitate to abandon it. Fast loading websites are instant hits with viewers who consider it worth paying attention to. Now, the question is what are some techniques for making wordpress website faster?

Users relate the site speed to its reliability and even do not mind labeling it professional.  Speed has a psychological impact on viewers that defies all logic because it is akin to smartness that they equate with efficiency and trust. The speed of websites helps in gaining viewer confidence. E commerce websites are worst affected by slow loading pages because users feel like once bitten twice shy and would never come back to the website again for buying.  For every second delay, the customer satisfaction level goes down by 16 percent. On the other side, search engines too like speedy websites. Google factors site speed into its search algorithm, and it can affect search rankings.  With so much at stake, you must speed up a WordPress site, assuming your website is on WordPress. Read on to know how you can do it.

Use compressed images

Images occupy large spaces, and when you use too many images, it apparently reduces website speed.  Images constitute 56 percent of page weight of any website.  At the same time, images can be crucial for creating content that is more expressive.  Images increase the attraction of content and create better engagement with the audience. Since you are compelled to maintain the website speed at its best, you must limit the number of images so that it occupies less space and does not interfere with site speed. Another way of ensuring that images use lesser space is to optimize the images by compressing it.  Many WordPress plugins are available that can perform the task. Some plugins remove unused colors from images, while some other strips Meta data from images without affecting the image resolution.   It is possible to achieve 70 percent compression by using suitable plugins.

Display excerpts instead of full content

The default setting of WordPress allows display of the full content of posts on the homepage and archives. Since displaying full content takes time, you can arrange to display excerpts of content instead. Viewers who are interested in continuing with the content have the option of viewing it in full. The concept is like showing teasers that tell viewers about the content and can arouse their interest.  To convert content into teasers, make use of the ‘Read More’ tag in the WordPress editor. You can manually select the cut-off point of the content, place the cursor there and click on the button.  The portion that you have selected for showing will only be visible while viewers can click on the ‘Read More’ tag to reveal the complete content.

You have to repeat the same process on all pages of the website. To speed up the process you can choose the automated option by going to the Settings > Reading that shows several options of cut-off for the articles that you can choose according to your convenience.  While ‘Full Text’ is the default option, ‘Summary’ allows trimming content by restricting it to 55 words.

Use Caching plugin for browser side

There are some websites with static images in which Javascript and CSS hardly changes. Such sites can become speedier by using caching plugins that enable browser side caching. In this process, parts of your website remain stored that load once only instead of doing it every time a visitor comes to the site. Some plugins like W3 Total Cache, when correctly configured can improve the website performance ten times. Another user-friendly, easy to set up plugin is the WP Super Cache.

Slash HTTP requests

Whenever a viewer visits a page on your website, all files related to that page including Javascript library references, CSS files and images reach the browser of the visitor. Thus, every page visit entails loading of several files that take quite some time. To speed up the page, you can take measures to reduce the number of objects on the page so that fewer HTTP request generated for loading the page on the browser of the viewer. You can do this by combining scripts and CSS and simplifying the design of the site is another way of doing it.

Optimize database tables

Optimize the WordPress database table so that the available free space is increased. In some databases, too many unnecessary calls land up at the database that creates overloading of space. When this happens, it eats up much memory, and eventually, it affects the site speed. The remedy is either to reduce the number of queries to the database and or optimize the database tables manually by a plugin or using pHpMyAdmin. WP Optimize is a plugin that cleans up the database and optimizes it.

Minify HTML, Javascript and CSS

For making codes legible for humans, developers use much formatting such as line breaks, spaces, comments, etc. that goes into the making of the code structure and increases file sizes. However, the browser can do without such formatting.  By using the process of minification, which means removing anything that the machine does not need, you can reduce the file sizes so that the website speed is increased. WP Minify is the plugin of choice for minification.

These measures of optimization for enhancing site speed are easy to implement, and the results show up in the form of more satisfied and happy visitors.

About the author: Derek Iwasiuk is an online marketing expert who heads the SEO firm that he has founded.  At one time, he was one of the top expert shooters of the country and had spent six years as an air cadet.  To know more about his achievements and capabilities log on to http://www.derekiwasiuk.com/.

improve your local search ranking

Everybody want’s their business to be listed on Google, it’s the best way to get noticed and promote your business online. Unfortunately, there are no shortcuts or a faster way to make your business rise and shine on google local listings, that means local businesses must rely on good local SEO for greater online visibility. Now, the question arises, how to improve your local search ranking on search engines?

Local searches are always competitive and google made it sure by some changes that makes it harder than ever to stay visible (e.g., the mobile 3-packs now featuring paid ads that push down organic results).

Now the good news is,

After making a few changes for better improvement for your local SEO, you will see palpable results on your organic search rankings.

Here are some easy doable that will make your website more appearable on local search and will improve your local search ranking,

How To Improve Your Local Search Ranking

#1 Do Proper Local Keyword Research

Every good SEO campaign starts with keyword research, which – for most people – means turning to Google’s free tool, Keyword Planner. If you need generic keyword ideas, this tool is a gem.

However, ever since Google killed its location search filter back in December 2015, simulating local search results from a different city has become a lot more complicated. You can’t just add a location to your keyword because that creates an entirely different SERP (e.g. searching for “burger joints” from Mumbai and “burger joints Mumbai” from Delhi will return entirely different results).

To compensate, most SEOs now do one of three things:

  1. Add the “near” parameter to their URL: After typing in a query they modify the URL by adding “&near=cityname.” This draws results as if you’d searched from near that location.
  2. Use the “uule” parameter: You can append each search with a base64 encoded form of the “Canonical Name” of a location called the “uule” parameter.
  3. Use software to target specific GPS coordinates: Letting an algorithm geo target your keywords via GPS coordinates is by far the easiest and most accurate solution.

Once you’ve finalized your keywords, it’s time to put your research to the best use. Create content that targets your  keywords with low competition, and don’t forget to add them to your anchor text and HTML tags.

#2 Conquer Link Building Opportunities

According to a survey, link signals account for 29 percent of ranking factors, and that’s  a huge amount to make link signals considerable. That means link building should be one of your top local SEO priorities.

Unfortunately, building organic links takes time. You need a repertoire of valuable content that influencers want to click on before you can truly take advantage of link building opportunities. Look for opportunities to collaborate with influencers and find other ways to build your brand reputation online.

SEO experts recently shared their experience and local-focused tactics with a new link building survey. Here’s where they successfully and efficiently built links within the past 12 months:

  • Local business websites (77 percent)
  • Yelp and similar directories (80 percent)
  • Local press (83 percent)
  • Chambers of commerce (70 percent)

One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.

Forty-three percent of SEOs interviewed used broken link building within the past 12 months, and it proved to be one of the easiest and most efficient ways to new backlinks.

#3 Be Smart, Use Competitor Research For Generating More Backlinks

Competitor research is a great way to find out which domains are linking to your rival businesses, but leaving you out in the cold. Turn to your favorite competitor tracking tool and use it to discover link building opportunities that you might have overlooked:

  1. Figure out which sites link to more than one of your competitors, but don’t link to you.
  2. Determine the relative domain authority of each of these sites (your competitor analysis tool should give you this information).
  3. Make a list of the most influential and relevant domains.
  4. Perform link outreach to the domains on your list.

#4 Make sure information remains same everywhere

It’s important that your NAP (name, address, and phone number) remains consistent on every website it’s listed on. Use rank tracking software to monitor your citations and if you ever find NAP inconsistencies, contact the site owners or directories in question and ask them to correct the mistake.

According to a study, on-page signals including NAP are the second to third most important ranking signals for both local pack rankings and localized organic rankings.

#5 Is Your Google My Business Optimized

Your Google My Business page is easily the most important ranking factor when it comes to local pack ranking, and optimizing it is easy. Here’s what you have to do:

  • Claim your listing (here’s how).
  • Verify your account.
  • Ensure your business details are up-to-date. Common mistakes include wrong opening hours, erroneous opening hours, and incorrect category listings.
  • Link to your website.
  • Upload high-quality business images (or refresh existing images if they’re more than a year old).

Once your Google My Business page is set up, the best way to keep optimizing is to win customer reviews and build citations for local listings.

#6 Generate Genuine Reviews

Social proof is among the most powerful content at your disposal. Reviews, testimonials, and case studies are both powerful ranking signal (7-13 percent) and persuasive pieces of copy that often decide whether a customer hires you or one of your competitors.

Getting customer proof takes a little work, but here are a few creative ways to encourage more reviews:

  • Offer link building opportunities: Your customers want to build links just as badly as you do, and many will leap at the opportunity to be featured in a case study if it means free publicity. Don’t have time to build a case study yourself? Websites like Case Study Buddy can help.
  • Encourage customers to leave reviews: Hand out leaflets, print out a QR code on your receipts or business cards, and ask customers in person when they’re paying the bill.
  • Ask for reviews: Yes, it is all about asking. You won’t win reviews from all of your customers, but all you need is a tap on your back of positive feedback on the platforms your customers visit frequently and you’ll soon build up a solid reputation.

#7 Structured Data Markup

You’ll need to use structured data markup if you want your business to appear in the local Knowledge Graph panel on the right side of Google’s SERPs. It also lets you provide visitors with a rich snippet that gives them information like your NAP and positive reviews.

Unfortunately, you’ll have to use different markups for different platforms. For example, you should use Schema for Google search results, but you’ll need Open Graph for social media sites like Facebook, LinkedIn, and Google+.

The hack? There’s software available that will let you manage all your markups from one central hub.

#8 Video And Images Are Important!

While most businesses measure metrics like visitors and CTR, surprisingly few realize that quality rank tracking software can also check your video and image rankings.

Check your rank tracking tool for an option to enable universal search results, and your software should gather results from search engines like YouTube as well as Google, Bing, and other search engines.

Optimizing images is often as simple as compressing your images to reduce their file size. Make sure your images are properly formatted (usually .jpg or .png) and then compressed with a tool that preserves image quality.

To improve your videos, optimize your titles and metadata to be more clickable and include at least one keyword, creating unique thumbnails, and transcribe your video text to help YouTube’s indexing.

Hope these quick tips will help you rank better in local SERP.

Also, to keep the interest going on, go through The Ultimate WordPress Web Designer’s SEO Checklist and Factors For Mobile SEO Ranking 2017.

Watch SEO Tutorial for Beginners

Advanced Visual Content Techniques

Getting your Visual Content seen is all about standing out on the newsfeed.

It’s about getting your visual content to Shine in order to grab the attention of fans.

In this post, I show you 3 easy and creative ways to use multiple images and collages to stand out with your visual content.

With the rise and rise of visual content on the web, businesses are feeling the pressure of finding ways to have their visual content content shine.

Here are 3 easy, yet creative ways to showcase your visual content so that it stands out and grabs attention.

Each of these strategies is simple, yet not used a great deal yet by businesses.

Jump in and get some disco-ball-shining attention for your visual content now, with these tips! 

Make Better Use Of Multi-Image Posts On Facebook

Facebook multi-image posts have attracted some attention over the last year as in many cases they are reported to attract more reach.

Jon Loomer was one of the first to investigate and found that there was some truth in this claim, however he reminded us all to remember that the real results to look for, are more engagement, stories, traffic and sales.

Some posts also indicates that these types of posts are getting exposure on the newsfeed.

As Jon pointed out, reach means nothing without the attention of the eyeballs, and it is the attention grabbing aspect of multi-images that I want to talk about.

The fact is, these posts stand out.  We are so used to seeing single images and videos, that a carefully crafted set of images, married with text overlay or a header image, can be very effective when it comes to encouraging fans to take action.

Juan Felix from Social Media Examiner does this well!  Juan takes a topic or subject, and creates multiple images around that subject. Then the images are shared on Social Media Examiner’s Facebook Newsfeed.

Twitter Collages Are The New Way To Tweet!

I have said it again and again. Tweets with images get retweeted more than tweets without images.

Don’t we all love images on Twitter. Twitter Collages provide a way for you to add multiple images into the one tweet – allowing the user to click through and look at the images as a small series. Please do care to read how to get more business out of your twitter account.

Since Collages were released, a few brands have been getting creative with this option. I don’t see it being over-used, at least not yet.  Do you know what that means? It’s worth investigating and having a go at creating one of these image collages yourself. Here are some examples:

Sparkling Fruit Juice Company, IZZE have experimented with using Multi-image posts in fun ways:

Do you have a product you can share or “unbox” or behind the scenes images of your team or perhaps some tips and advice that you can share in image format?

Notice how Izze use two hashtags in their post – #ThirstyThursday and #IZZEIsTheNewMixer – by using a combination of popular hashtags and also company or industry specific ones (or even a hashtag you have created for an event of project) you can reach more people with your content.

What’s the best that you can do for your business through Twitter Collages:

  • an unboxing / reveal of a new product
  • behind-the-scenes images of your team
  • how-to images or tips
  • showcasing your fans.

There’s no limit to what you can use this for with a little creativity!

And A Pinch Of GIF’s To Make Your Recipe Perfect

We all love SlideShare. And also the visual content creation apps and tools available to us right now.

When the two combine… it becomes tough for the competitors.

The whole concept of it caught my thoughts, and I can hazard a guess, it will catch yours too.

I used the tool GIFDeck – a tool designed to turn SlideShare presentations into GIFs.

Very cool.  I can’t wait to play with it some more!

I hope you have enjoyed this blog post, and to elaborate your knowledge bank, please read How Instagram Inspires the Features of Web Design and How To Be A Successful Freelancer

Why Should You Use WordPress For Your E-Commerce Website

What is the first thing you think about when you think about getting your ecommerce site? It is security. With the recent threats unleashed against Joomla! Moreover, WordPress sites, more people are becoming concerned about website design every day. Security is an integral part of any website design. When we talk about business, there is nothing more important than the security of consumer data and that motivated me to write about some pro tips on why you should use wordpress for your e-commerce website?

We like to believe that there is security in numbers. That is entirely accurate. There are over 60 million WordPress websites all across the globe. WordPressis the leader of CMS without a doubt. This brings some sense of security among the users. However, that also makes WordPress sites more vulnerable to security attacks. If a hacker can design a malware for one optimized website, he can gain access to at least a thousand more.This is a valid concern many WordPress admins have.

We should not forget that millions of e-commerce websites are already running on WordPress engines. Since a mass threat is always a reality, this open source platform is ready with counter mechanisms to protect the sites. This is the advantage of using an open source platform. The security plugins are always evolving. All members of the WordPress community are working towards improving the malware protection features of all WordPress powered sites. There are updates and patches for loopholes that are coming up every day. The security is constantly evolving.

In reality, the security of WordPress is already good enough. There are a few measures you can take to secure your website further before any attack takes place.

Website lockdown and user ban

This will protect your site against brute force attacks. If you enable a site lockdown feature after some failed login attempts, hackers cannot get unlimited tries. The moment hackers try to log in repetitively; the authorities will notify you. You can find several plugins to impose website lockdown under pre-specified conditions. Your DBA can mention the number of attempts after which the plugin will block the user’s IP address.

Two-factor authentication

A two-factor authentication or 2FA is a good security measure. The user will have to provide separate login details for two distinct components. The 2FA can be the combination of a password with a secret question or a secret code or a set of characters. Many experts recommend the Google Authenticator plugin for this function.

Renaming your login URL

You can access your WordPress login page by adding wp-login.php or wp-admin to your website URL. This means, your hackers know your login URL and will try to brute force their way into the admin panel of your WordPress site.

Once you have already authorized website lockdown, you can also rename the login URL to block 99% of all brute force attacks.

This nifty little trick can save millions of dollars. An experienced DBA consultant will be able to help you select login URLs that can render your site safe from attacks.

Manage your passwords

If you want your e-commerce website to function smoothly without any threats, make sure your password game is strong. You should try using a password generator plugin to improve the strength of your passwords. You can combine uppercase, lowercase, numbers and special characters to generate a safe and strong password.

Protect the wp-admin directory

Think of the wp-admin as the heart of your WordPress site. If anyone gains access to this part of your site, he or she have access to the whole website. One way to ensure that this never happens is to password protect the wp-admin directory.

We recommend using two passwords for authorizing access to the wp-admin directory. The first password will protect the login page. The second one will protect the WP admin area. The easiest way to achieve this is to seek help from professional DBA consultants. Even a remote DBA has all the experience your website needs to stay safe from hackers and SQL injection attacks.

Implementing SSL certification

Using a Secure Socket Layer certification is another smart way to secure your admin panel. SSL secures the data transfer between the server and the user browsers.

In addition to security, the SSL certification also helps with generating traffic. Websites with an SSL certification are marked safe for browsing by Google. They automatically enjoy higher ranking and increase CTR.

Changing the Admin username

Most users are quite uncreative when it comes to selecting usernames for their admin profiles. Choosing “admin” as your username automatically makes you more susceptible to hacking attacks. Change it to something more personally relevant. An anagram of your name or a combination of your mother’s maiden name and your name.Only using a trustworthy security plugin to manage your login details also helps.

Changing database table prefix

If you have already used WordPress for any website, you are familiar with the wp- table prefix. Keeping your DB table prefix unchanged makes your site DB more prone to SQL injection attacks.

Changing it to something simple like mywp- or wpyourname- prevents such attacks. You can use plugins like the WP-DBManager to add more security with the click of a button.

Protect your wp-config.php file

This file holds important information. In fact, the wp-config.php file is the most important file in the history of your website’s root. You should take all possible measures, including moving it to a level higher than your root directory, to make your site more secure.

Set correct directory permissions

You should set the directory permissions to “755” and the files to “644”. This will protect your directories, sub directories and all individual files. You can do this manually using the File Manager.

In addition to these added steps, you should update your WordPress frequently. This will make sure, your website infrastructure has the latest security patches required to prevent malware attacks.

Author Bio:

Sujain Thomas is a senior DBA. She leads a team of brilliant DBA consultants who cater to a successful clientele mainly consisting of entrepreneurs.

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