Many times we want things according to our way, especially when we are paying for the things. WordPress themes are one of them and it consists of a deep and dense jungle of thousands of line of code which makes one perfect theme. It’s pretty hard for a non-techy person to crawl into this web of code and customize it according to its own need. In this article, we will show you how to customize wordpress site by adding custom CSS without editing any theme files.
There are two ways to which we can add a custom CSS to our wordpress theme,
As soon as WordPress 4.7 (Vaughan) launched it brought along a lot of new changes and adding a custom css is one of them, users can now add custom CSS directly from WordPress admin area. This is extremely easy to do and as usual, users can now see the live preview as soon as they are making any changes to the website.
Head over to Themes »»» Customize page.
As soon as you’ll click on customize, WordPress theme customizer interface will be launched.
You will see your site’s live preview with a bunch of options on the left pane. Click on the Additional CSS tab at the last in the left pane.
Through this tab, you can add your custom CSS and as soon as you add a correct CSS rule, you will be able to see the changes on your website’s live preview box on the right.
You can add multiple custom CSS code, to make changes to your website. Add the code until the site becomes as you want it to be, but don’t forget to hit the ‘Save and Publish’ button once you are done with your changes.
Note: Any custom CSS that you add using theme customizer is only available with that particular theme. If you would like to use it with other themes, then you will need to copy and paste it to your new theme using the same method.
As method name suggest, we will require a plugin to help us edit our websites CSS. It is majorly useful for users who using the previous version than WordPress 4.7.
The first thing you need to do is install and activate the Simple Custom CSS plugin. Upon activation, you need to go to Appearance »»» Custom CSS and paste or write down your CSS code.
Always remember to press the ‘Update Custom CSS’ button to save your CSS.
The custom CSS that you have implemented is now live, you can see it in action on the live version of your website.
Note: Another sure shot advantage of using this method is that your custom CSS will be available even when you change your theme.
Both methods described above are recommended for beginners as advanced users have the privilege to add custom CSS directly to their themes as they have sound knowledge of the consequences they can bear if a single piece of code goes wrong.
However, adding custom CSS snippets into your parent theme is not recommended. Your CSS changes will be lost if you accidentally update the theme without saving your custom changes.
The best way to get rid of all problems at once is to implement changes on a child theme. However, many beginners don’t want to or don’t know how to create a child theme. Apart from adding custom CSS they really don’t know how they will be using that child theme.
Added advantage of using custom CSS plugins is that it allows you to store your CSS away from your main theme so that in the case of any updates, there will be no harm either to your CSS files or to your main theme. This way you can easily switch themes and your custom CSS will still be there.
Another great way to add custom CSS to your WordPress site is by using the CSS Hero plugin. This wonderful plugin allows you to edit almost everything in your WordPress site without writing a single line of code. Sounds interesting, isn’t it!
We hope this article helped you to learn how to customize wordpress site by adding custom CSS. You may also want to see how our guide on how to setup Google AMP ( Accelerated Mobile Pages) on your website as the new google search update demands it or in that case learn about some SEO tips to follow for 2017.
Smartphones have already become an inevitable part of our lives, and that is something one can’t deny the fact. They have revolutionized the way we work, play and communicate with one another, but out of the box, they can be somewhat lacking. To unlock your phone’s full potential, you will need to download and install some awesome apps. Let’s see the top mobile apps to make your life easier more than before.
This app is designed for all levels of photographers who want to improve their skills. No matter on what level of photography you stand, this app gives you infinite possibilities to explore photography world. It gives you easy access to advanced features that will help the user to adjust focus and light during shooting. You can make adjustments in real time, zoom with just one finger and improve the overall quality of your photos where the situation demands.
GoodLook is a mobile guide to a trendy lifestyle that gives you useful tips on fashion and beauty. Using it, you will always know what to wear and how to combine your clothing items, keeping up with the latest trends. Every day the app offers new and awesome looks for both men and women designed by professional stylists.
With this app, you can easily turn your smartphone into a remote control for your PC. This is especially useful when you need to make a presentation or watch a movie but your mouse or keyboard is low on battery. This is certainly one of the top mobile apps to make your life easier.
This app helps you decrease your mobile phone use. It can block access to any program for a certain time period. Thus, you are able to focus on work or studying instead of being distracted by your phone.
Moovit is one of the best transit apps in the world today, trusted by over 30 million users in more than 800 cities. With a new city added every 24 hours, the app offers the most robust and precise public transit information. Because public transportation is highly unpredictable, Moovit constantly updates the line schedules and tracks changes in public transit services.
Marvin is a handy eBook reader for those who are passionate about reading. Apart from standard features like choosing background and font colors, it also has an incredible artificial intelligence engine that allows you to discover amazing things about a book’s author, characters, history and even more. The table of contents, bookmarks, highlights and the glossary are placed in a separate window. Marvin will sort your books by title, author, series, serial number, date changed or read.
Cool reader is one of the best reading tools for Android smartphones. It supports a whole range of file formats including fb2, epub (без DRM), txt, doc, RTF, HTML, CHM, TCR, PDB, PRC, Mobi (without DRM), PML. Here the user can customize the text size, font, background color, page margins, adjust line spacing and the brightness of the screen. You can also use the handy table of contents, titles and text search options.
Introduced by Instagram, Layout enables you to create unique, fun photo collages and share them with your friends. Limitless freedom of creativity is what filters and other awesome tools from this app really offer. For spontaneous moments, you can use the Photo Booth option. Tap it to capture photos that you’ll instantly see in a layout.
With this app, you will forget that panicked feeling when you can’t find your smartphone. Just clap your hands to activate your phone and make it produce a sound which can be easily customized. By the way, the app consumes low battery power so that your battery lasts for a long time.
This professional social network allows you to stay up to date with the latest news and trends in your industry. It can also help you find a great job and build a network of useful contacts.
This training app is designed especially for beginners who want to get in shape through running. The ultimate goal here is to run a 5K. With this app, you should train three times per week for 30 minutes each time for a duration of eight weeks. The program includes running mixed with power-walk breaks, gradually evolving into more running than walking. A built-in player and an interesting bonus and rewards system increase the motivation for training.
SoundHound is a music recognition app that enables you to find out what song is being played around you. You just need to tap the orange button to instantly identify music and get song lyrics. Even if you get a tune stuck in your head, just hum the melody or sing a few lyrics and the app will identify the song for you.
This calculator is far from ordinary. It can perform mathematical operations using your handwriting. All you need is to write the mathematical expression on the screen of your smartphone, and the app does the rest of the work. MyScript Calculator will convert your handwriting into digital text and deliver the results instantly.
Hope you have enjoyed the top mobile apps to make your life easier than ever before.
Do follow our blog for more latest and interesting information.
Google AdSense is one of the most trusted and professional way of earning money by showcasing your true passion towards writing and let the people learn from your content and share that knowledge with others. Google AdSense is entrusted by most of the advertisers and bloggers from the past few years, and usually, they never accept anyone randomly who is trying to apply for an AdSense account. Only the most professional approach will help you let in or else Google will simply reject your application.
As per the study, Google accepts only 3 accounts of every 1000 applications they receive each day for AdSense account. If you are trying hard to get an account approval or have faced rejection earlier, follow these simple guidelines on how to get quick approval for google adsense. Though these below tips won’t get you the account approved instantly, but will surely work if you try inheriting each step mentioned below. The points that we will mention below contains a lot of weight and are from the list of major factors on how to get quick approval for google adsense.
So let’s get started, but before that make sure you follow all these guidelines without compromising with any single one of them, else your application will be rejected without any further pending approval. Remember that everything which I mentioned below counts. Don’t compromise on the number of posts, own domain, good design, and other metrics, else the chances of rejection is higher at your end. So here we go, the top most powerful guidelines to read before applying to Google AdSense.
If you are using WordPress, make sure your website/blog has at least 40 quality articles which should not have any copied content or minimum if required because 100% authentic content is a myth now as whatever you are even thinking has been written somewhere on the internet. Since the internet is so vast, willingly or unwillingly, it is not possible for any human being to create 100% authentic or original content for the world but it will be 100% original for you as you know you are writing it. Your content on the articles should be extremely rich and make sure you use relevant images where ever required. Try to add two lengthy articles of more than 2000 words each. If you are using HTML website or any other non-CMS version of the blog, make sure you have at least 50 pages on your website in form or articles or landing pages.
If you avoid providing any of the above information on your website, Google might decline your request saying Insufficient Content or Unacceptable Site Content. So make sure they see enough content on your website before applying for the program. The more the content, the better chances of approval.
According to a study, your website will go through a faster approval process if you have more high-quality content on Health, Internet Marketing, Business, Law, Technology, Entrepreneurship, Travel, Lifestyle and Social Media. Google will take your application as a serious offense if your website contains any of the prohibited content mentioned in this link here.
Statistics shows that Google AdSense might reject your approval if your website is on event blogging and micro niche blogging. In this particular blogging, you limit your blog content to only one particular subject and create a spam domain around it to rank higher. Eg: www.uselectionresults2016.com (US Election Results 2016). In some cases, if you have observed Google Ads in these of websites, probably they have applied the adsense through an another account and placed the ads in this event niche blogging to earn quick money. Although it is not long lasting since the micro niche topic vanishes off quickly and lowers the traffic volume which decreases your chances of earning more.
Before applying to AdSense, make sure you are not allowing or placing any other third party banner ad code on your website. Google Adsense Team will strictly look into your website manually and they dislike witnessing some third party ads integrated on your website. Strictly stay away from Infolinks, Chitika, Yahoo Ads or any other third party network to get the first impression clean on your website. Make sure you put only the fresh content and some regularly used widgets on the website.
Also, stay away from affiliate links such as hosting programs, Amazon affiliates, Clickbank or any other at least until your account is approved.
Google always wants to keep it’s image clean and that is the reason why they want each and every website to be crystal clear about what they are offering since google is referring it to its users. Building a clear design with easy user navigation and experience will weigh your chances of getting AdSense approved in the first attempt itself. Basics are the key to secret and many a times lot of people miss that. Google believes that if you maintain professional color scheme on your website, the user might be willing to come back and click on the relevant ads which are displayed under your content.
So you have to make sure that you are maintaining a neat and clean design before applying to AdSense. I would recommend you to buy one professional template and get it installed on your website.
Adding Google Analytics code on your website is a trusted factor for the approval. Adding Analytics onto your website show that you are actively tracking your visitors and is much serious about the statistics of your users who visit your website. If you haven’t created one, click here to register the program. Once registered, get your tracking code by creating a new account under the accounts tab and enter your website name, URL and other required details. Place the code on each page of your website to track the data instantly.
Just like Google Analytics, you need to even verify with Google Webmaster program, which has the complete access to your website in search perspective. With Google Webmaster Tools, you can track your website critical errors and fix them on a daily basis. Click here to register and click on “Add a Site” to enter your website URL. Verify your website ownership through any of the recommended methods and complete the process to keep your account functioning actively.
Also, adding the Bing Webmaster Tools to your website will add more credibility to your domain that you are serious about the website search visibility. Though this guideline is pretty easy to perform, many people will get comfortable without knowing the importance of installing these tools.
Creating a sitemap doesn’t take too much of your time. If you are using WordPress, I recommend Google XML Sitemaps By Arne Brachhold or you can use Yoast SEO plugin which auto-generates your sitemap in XML format, you just have to put it in your robots.txt file mentioning to Googlebot that you own a sitemap and Googlebot should crawl it. And if you are using any other platform, I recommend you to check out XML-Sitemaps website for more info. Installing a sitemap on your website can help search engine bots to index your website faster since it is one the trustworthy factor. Also if you have images on your website and you are not sure about the SEO for the images, you can also try SEO Images Optimizer Pro Tool.
Creating Robots.txt file on your website will help you get rid of all the unwanted and unindexed resources you have on your website. I have restricted all the unwanted data indexation to search engines, which adds a lot of value to your SEO efforts of ranking the pages higher on Google. You can check weblizar’s robots.txt file here. Plus, the robots.txt file is another great feature to add to your website to increase the trust factor both by the user and by google.
Does Google consider Alexa rank? It’s always been a question to ask among the newbies. As many people disagree that Google doesn’t care about your global rankings, I strongly believe that this is one major checklist any manual operator checks before even opening your website statistics. How can anyone quickly judge a website performance? The answer is simple, through Alexa ranking. So make sure you install the Alexa toolbar. Although I would not recommend going coo coo for your alexa ranking as to be fair enough it is just needed once until your adsense account is approved. Even I check my alexa once a month.
Note: Before applying to AdSense, make sure your website global Alexa ranking is less than 400K for the faster approval process. Most of the time, the website above this rank are considered to be fairly new with lesser content and lower authenticity.
Google wants to know your identity before you signup to their AdSense program. So, it is mandatory to create these pages on your website for better visibility and faster approval.
In the about us section, mention who you are, and why is this website made for, why should people visit your website, what is the benefit. The more clear, the better the chances of your approval. Keep your spelling mistakes, grammar and punctuation clear when you do this. You can use the grammarly extension for your browser to make your content grammar free.
A lot of people do create websites through blog spot and free WordPress platforms to apply AdSense. AdSense team will take a owned domain more seriously out of the two. Investing $2 on a domain name is not a big deal when you have healthy chances of getting approval. So don’t give yourself a second chance to apply the AdSense program and get your own domain as early as possible. You can purchase it from HostGator or GoDaddy on cheap prices.
Once you have your own domain, create an email ID with your name (email@example.com) to apply the AdSense program. Eg: firstname.lastname@example.org is tended to get more attention compared to email@example.com. Note that your free website programs give you the privilege or adding your custom domains without paying any additional fee.
Traffic on your site has always been an important factor whether it is for google adsense or for search engines, if you have a lot of traffic on your site every day, you’ll get quick approval for adsense. So I would suggest not to rush for an adsense account as soon as you create a blog, wait for few weeks (at least one month) try filling your blog with more rich content and images and wait until your site gets 50+ visitors every day. If you are not getting this least amount of traffic every day, chances of rejection from google are much higher.
Hope you have enjoyed the blog post and it will create some value for you, do comment if it helped you or not.
Also if you want to know about WordPress Trends in 2017, read them
And don’t forget to check some pro tips to create a balanced infographic.
Everyone’s amazed by the growth of marketing over the internet. The internet has influenced so many people, companies or SME’s to buy or sell products irrespective of what location you are sitting or which location you are purchasing from.
Stunned by the rapid growth over selling or marketing your products online, individuals and companies used different techs and mediums to promote online, but offline marketing was the one and only way of marketing 10 years back and trust me it still carries the potential to convert your local audience at least.
Influenced by online marketing, offline marketing was sidestepped by many but they also ignored the small amount of potential clients or customers that they could be acquired through offline marketing.
For SME’s offline marketing is still the first step and trust me with this that most of the successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.
Let’s learn about some top offline marketing strategies that you can follow to give that extra boost to your overall marketing.
This is perhaps the easiest and cheapest option, which is why it tops the list. You can pass business cards out to neighbors and businesses, pin them to public bulletin boards, slip them into relevant books or magazines at the doctor’s office, and do just about anything else you want with them. For such a tiny object, business cards hold huge potential.
Is the town high school holding a silent auction? Is there a charity event that offers prizes? Donate. This is a simple way to establish a personal connection with the public while participating in a good cause. At the very least, winners will put your product or service to use, and you might even gain referrals and visibility out of them.
Find an event related to your industry and prepare an educational and meaningful speech. This leaves a lasting impression with peers who share a position in your industry and creates a visual representation of your business. If you don’t feel you have enough industry authority to deliver a speech to peers, it’s still helpful to attend the events. Introduce yourself and network with others. The relationships you build could help move the marketing deal elsewhere.
Despite the consistent rise in online media, print is still effective. Pitch a press release to a magazine or newspaper that targets your audience. Press releases are a simple way to showcase an important event or milestone for your business, and the right publication could land you valuable attention. Stay active and form as many relationships with the press as possible—they’ll come in handy.
Even in the age of email, snail mail is still an acceptable marketing method. You’d be surprised how many people prefer physical offers. It’s more costly and you miss out on the data you get from email campaigns, but you’ll stand out amongst your email-only competitors. Send coupons or new product updates, product samples, newsletters, or anything you think might promote your business the best. This is definitely a more personalized approach to marketing. This surely is one of the top offline marketing strategies.
Put together a list of potential customers and call them up. Well, first establish a cold-calling strategy, then call them up. Tailor the conversation to each customer and be mindful of their time and needs. Though it’s typically more of a sales move, cold-calling can help you build collaborative relationships with other businesses and potentially gain some new customers along the way.
Trade shows put you under the same roof as the competition. You can study their pitch, check out their marketing materials, and generally gain real insight into their strategy. Of course, trade shows are also awesome opportunities to showcase your product and market your company. Network with other professionals and look for opportunities to grow by working together.
Strengthen your brand by reevaluating your presentation. How do you compare to the competition? Looks matter—your branding and store design speak volumes. Maybe it’s time to refresh outdated looks that aren’t sending the right message to potential customers. Take time to revisit and iterate; the slightest change could make a big difference.
Share Your Success, Celebrate It!
Host a party, business gathering, or some form of celebratory event to share your success. Maybe you reached you landed a big partnership or launched a new service. Reach out to the local press to spread the word. Take the opportunity to acknowledge your team and encourage future successes. Your celebrations are bound to catch the attention of your target audience and secure you some future business.
If finances allow, this is a phenomenal way to spread your name far and wide. Instead of just tabling at an event, take the lead and sponsor one. Plan a 5K or team up with a non-profit to host a fundraiser. When you’re the host, you can handle the merchandise. Give out branded goods, coupons, pamphlets and discount cards. This builds a positive brand image that people respect.
These tips do require a lot of effort both physically and financially, but if you can mix them well with your ongoing marketing strategies, who knows maybe you’ll end up writing off a story about your own marketing tactics. So welcome new technology and strategies, but don’t forget their offline roots! You can have a bit of fun along the way.
Hope you have enjoyed this blog post and learned a bit about top offline marketing strategies but if you are looking for some content marketing knowledge, read this or if you are more tech savvy and want to learn about SEO tips and tactics in 2017, visit here.
Are you looking to setup Google AMP on your WordPress website? Accelerated Mobile Pages or AMP is a process to make your website load faster on mobile devices. Loading speed is an important factor in SEO and can divert heavy traffic to your website if done properly.
Now, let’s first learn what Google AMP is and how can it help our website ranking up and then how to setup Google AMP on your website.
Google AMP stands for Accelerated Mobile Pages. It is an open source initiative backed by giants like Google and Twitter. The main aim of AMP’s to make web pages load faster on mobile devices to make the user experience better.
For many mobile users, reading on the web is a tedious job as for most of the web pages, loading time is too high. Most content rich pages take several seconds to load despite all efforts taken by site owners to speed up their website.
Accelerated Mobile Pages are platform-agnostic and can be used by any app, browser, or web viewer. Currently, it is used by Google, Twitter, LinkedIn, Reddit, and others.
According to yo SEO experts, AMP’s help you rank higher since you are improving one of the most priority factors of SEO, that is your site loading speed. It also helps to stabilize your user experience for the people who are accessing your website through slow internet connections.
While Google AMP supports Google Analytics, it does not support many other analytics platforms. Same goes for advertising options which are limited to select few advertising platforms.
Despite all the limitations caused, Google is still approaching AMP pages by giving them a boost in mobile search.
If significant chunk of your traffic comes from mobile searches, then you may benefit from adding AMP support to improve and maintain your SEO.
After activation, you can move to Appearance » AMP page to see how your site looks on mobile devices using AMP.
You can now customize the header background and text color on this page. The header background color you choose will remain same for the links.
The plugin will also use your site’s icon or logo if your theme supports it.
Just save all the changes you have made to see the effect taking place.
You can now visit any single post on your website and add
/amp/ at the end of the URL. Like this:
This will show you an AMP version of the url.
Now, when you’ll check the source code of your original page, you can see this syntax in your HTML:
<link rel="amphtml" href="http://example.com/2016/10/my-blog-post/amp/" />
This line tells search engines and other AMP consuming apps/services where to visit for the AMP version of the page.
Fewer times, we have seen a 404 on AMP version of the web page, so if face the same problem, here’s what you have to do:
Visit Settings » Permalinks page in your WordPress admin and click on the ‘Save Changes’ button. Remember, don’t change anything here, just press the save button as this will only refresh your website’s permalink structure so that your web page become accessible again.
TheWordPresspress plugin that we used has very less customization options, so if you are one among them who loves to play with customization of website, you have to take help of some more plugins which will provide you the freedom to try and test your AMP web pages.
If you are already using Yoast SEO, then you need to install and activate the Glue for Yoast SEO & AMP.
It is an add-on plugin for Yoast SEO and AMP plugins. Upon activation, you need to visit SEO » AMP page to configure plugin settings.
This plugin permits you to enable or disable AMP support for all other post types or pages.
On the design tab, you can customize with all available designs and colors. You can also upload a logo and a default header image which will be used when a post does not have its own featured image.
Onto the Analytics tab, you can add your Google Analytics code to enable your AMP page tracking.
Always press save once you are done with your changes.
You can find so many other plugins which can help you add related posts, footer widgets, and even social media icons to your AMP pages, it’s just you have to dedicate some time to find those plugins.
However, you need to make sure to validate your AMP pages after you install any add-on plugins.
We hope this article, helped you learn how to set up google amp on your website.
Follow our channel on YouTube to find out exciting video’s which help you with your WordPress mission.
In this year, the Internet will connect to about 1.5 billion new “things,” and over 20 billion devices will be online by the end of 2020. Theoretically, every one of them will be connected to each other.
The initial model of the internet wasn’t created to handle this population explosion of information generating devices. Now, the internet is threatened by its own expansion and growth.
So is the Internet headed for destruction? No, but it will change. Here’s how:
The previous phase of Internet was not designed to handle the data that is being generated by 20 billion devices, but soon it will have to. Although, we are not going to face the collapse of the internet because of this.
Unlike general-purpose computers and smartphones, Most of the IoT devices or sensors aren’t sending or receiving too many data. IoT devices are used in special purpose and normally send and receive only small bits of data to a single destination. The Internet can handle the data of billions of the new sensors as long as the sensors don’t become too much chatty.
And while the original specifications for the Internet only allowed for about 4.3 billion devices, and we’ve already re-architected it to manage a lot extra: about 340 trillion trillion individual things. That should hold the force for a while.
But while the fabric of the network itself may be robust, hackers can exploit its flexibility.
IoT-based attacks, like the botnet that brought down Twitter and Netflix last year, are going to get more pretentious and more damaging. Attacks on infrastructure (power grids, traffic systems) or on IoT consumer devices themselves (appliances, for example) are already being attempted. Eventually, one will succeed at scale.
Fortunately, the Internet can, and will, be made safer. Security can be built into the network itself.
But unfortunately, there’s always a key to the lock, that means every time you are going to build a stronger and unhackable strategy, there is going to be a key that can reverse the process and hacker’s know a way or two to do these things. Although it will be to early to say that how early or late they’ll be able to do it, that purely depends on the type of security technology being used.
One way is to restrict the type of traffic that network equipment will accept from an IoT device. While personal computers and smartphones get mostly unrestricted access to the Internet and the Web, there’s no reason a webcam or a temperature sensor should have the same rights. For example, a thermostat shouldn’t be allowed to send millions of Web page requests a second.
Networking companies and standards bodies are working to let device manufacturers securely affirm what their devices should be allowed to do on the network, and network equipment companies will encode the following of those rules into the fabric of the network. This way, we can put a restriction on the wide range of possibilities through which internet can be accessed to the bad things since these small things are built to do a very specific set of jobs and do not require any higher level permission to do their part of duty.
Some IoT devices do have the potential to bog existing networks, especially if they’re deployed in large numbers. Video cameras send a lot of real-time rich data. New jet engines are laden with sensors (GE’s new PW1000G engines have over 5,000) and generate 10 gigabits per second when running, terabits per flight. Cars also are now recording massive amounts of information.
Devices that do record huge amounts of data will need new systems to connect to that can process their data that can have some extra layers of security that should be unbreachable.
If an engine that’s recording gigabits of data a second sees a fault or other issue that should be addressed at the moment, its computers should have the intelligence to communicate to the right people and machines, on the plane itself and via radio to the ground, immediately. But most of the data these sensors read is recorded, not transmitted. It is only transferred to a collection and analysis system when there’s a robust and private connection. The airplane engines can offload their data when they’re on the ground and connected to the airline’s own high-speed wireless network.
But if you’ve got hundreds/thousands/millions of planes (or cars, or power plants, or video systems) all uploading terabytes of data at the same time, it’s still too many data to dump onto the Internet to send to the cloud for storage and processing. What we need — and what’s getting built now — is intelligence at the edge of the network: between the devices collecting data and cloud data centers.
If there’s one part of the global network that needs rapid upgrades to serve this new wave of things, it’s the edge — the border between IoT devices and the computers on the Internet. The massive amount of data these things generate needs to be processed, reduced, and analyzed before it hits the Internet. It’s a big opportunity.
Still, have a simple iron machine made up of a few heating elements and some rotatable devices? Maybe save it for an auction one day, because appliances and machines, from light bulbs to ovens to drill presses, are connecting to the Internet. And they’re getting smarter day by day.
The cost of putting Internet connectivity into a device of any kind is dropping fast, and at the same time device manufacturers are fighting each other to put more and more features into their devices. So we’re getting “smart” devices that you can access via a Website or a Mobile app.
The problem for ordinary humans is the experience of using all these interfaces. Nobody wants one app for their lights and another for their thermostat. Most people don’t want to use an app for those things at all.
Soon, these smart devices will get really chatty with you. They’ll communicate through voice (either with their own speakers and microphones or through something like Amazon’s Echo), or through chat in a text or Facebook message. One morning, you may wake up to an emoji and a Good Morning greeting from your toaster.
There’s an opportunity to mediate or aggregate what’s going to be a crowded cocktail party of gadgets all vying for your attention. Players in the baby “chatbot” industry will fight hard for your attention this year.
Who needs traffic lights when your car itself knows when it should stop and go? Audi is experimenting with cars that communicate directly with traffic lights in Las Vegas. Things are just heating up, after a few years there won’t be such a thing as an unconnected vehicle.
We all want safe and more efficient cars, and that requires that they are networked – to each other, to roadway and city infrastructure, and to data collection services in the cloud. Better automotive networking will also help push the rollout of self-driving technologies.
The current infrastructure doesn’t guarantee the fast, low-latency, and reliable connections that cars need. So car companies and wireless carriers are hustling to standardize new networks: Dedicated Short Range Communications (DSRC) and 5G cellular.
2017 will see tremendous upgradations in automotive industries.
Billions of new things are already striving the Internet and forcing to redesign the protocols. Inventions, economics, societal changes, and even creative criminality are also forcing changes to the Internet. To adapt to these changing pressures, we need to weave newer, stronger communications onto the existing Internet so it can lay a strong foundation for billions of new devices and for businesses we haven’t yet imagined.
So, here are few things that we think how the internet will impact your life in 2017.
For more interesting blog posts, you can visit our blog page.
Just like any other new year, it’s the right time to evaluate your SEO strategies according to the changes new year has come along with. This isn’t going to be any complicated, but still small little things in SEO world can show us disastrous results and who knows where your traffic is going when you are not doing things right. Ahhmmm maybe your competitor.
New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek the best ways to boost your SEO presence to improve authority, value, and ranking.
Well, let’s see some suggestions that you might find useful to know how to improve SEO in 2017.
Everyone who is using the internet and has little knowledge about SEO knows the importance of content. As we say in our industry,
So, it is really important to add more value to your content keeping in mind that it should maintain relevancy with your niche customer group.
It never was about publishing unique content but also about knowing your audience well and the queries or solutions they are looking for currently. This will make sure that you rank on top in search engines as the present day query of your audience is what you are publishing about and practicing these steps daily.
Some more steps to add more value to your content,Dig deep into your existing content and find if anything is according to the present needs of your audience.
Dig deep into your existing content and find if anything is according to the present needs of your audience.
Investigate well about your audience’s niche queries before answering them as you don’t want to be hitting darts in dark.
The best policy to beat your opponent is perfect timing and suitable content, make sure you are mixing them both perfectly.
Do not hesitate to expand your niche area, provided that you’re still useful for your target audience.
For many of you who doesn’t know, the user experience is considered critical for SEO.
In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search.
Thus, it is more important to double check these tweaks to ensure a smooth browsing experience of your user,
Test your site’s link and fix the broken links to minimize the error pages or the duplicate content
Both user’s and search engine should be appealed by your content for effective readability and crawlability.
You should consider your user’s navigation as one of the top priorities. From menu structure to cross-linking of your pages and the page’s design should be built according to your user’s navigation as this might prove to be disastrous at the end if not taken care of. You can take help of User Flow in Analytics to know your audience’s navigation path.
AMP’s (Accelerated Mobile Pages) is the new trend that google is implementing from last year November to increase it’s mobile user experience. So this is definitely one thing you should consider for your SEO strategy in 2017.
As we have already faced this in 2016 that the authenticity of your actual content is more important than it’s optimization.
There’s no need to spend more time on the optimization if your content is not appealing enough for your audience.
You should monitor the keywords, the user engagement to any particular topic and of course the user flow to find out what users are really expecting out of your page.
Think out of the box to expand your content’s reach and make sure you always think as a reader rather as a search engine.
Ask yourself, are the topics and the structure appealing to my target audience?
Remember, the combination of seamless user engagement with quality content can have a very positive impact on your SEO rankings.
Yup, you heard it right, visual content is definitely the new trend. It manages to enhance text in the best possible way (or even to replace it) and it certainly can affect SEO.
We strive so much for the other things that we majorly tend to forget how visual content should still be optimized for search engines, but luckily it only takes a few minutes to boost its SEO performance.
Titles should be relevant and according to the search trend
Don’t forget to add alt text, metadata, and keywords
Reduce file size as it will make your server heavy
Create a video transcript to facilitate your content’s discovery from search engines
Consider the idea of hosting the video to your own site, not just Youtube
Be different, add personality and make your visual content shareable
Your online presence goes way beyond your site. Every time we try a new social platform to expand our online presence, we tend to forget after some time to update it or even to use it as there are many platforms on the internet.
It’s certainly a great idea to experiment with new platforms to promote your presence, but make sure you keep them up-to-date even if you stop using them.
For example, let’s say you create a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Make sure all the details there on the page is up-to-date and a user can easily find your business by visiting your page.
Here’s a new task for your calendar in 2017, create a spreadsheet that monitors your online presence and check once a month that the information is up-to-date.
You never know how useful this may turn out to be!
Hope you have enjoyed the blog post, try and implement these strategies and let us know what impact has it done on your website as far as SEO is concerned.
Also, if you haven’t read about Few Tips For WordPress Site Owners to assist SEO or Top 10 Most Common SEO Mistakes, read about them.
How is WordPress going to change: WordPress in 2017 – Trends To Be Followed
We all have faced this challenge when we have visitors on our site but still the conversion rate is very low as compared to the traffic we are getting.
This is the bottleneck for every site owner who is promoting their services or selling products online. There are some common terms that we hear frequently such as landing page or sales funnel or conversion rate, but many of us aren’t still clear how to use these terms for our own benefit.
Let’s talk about some methods that we can try to increase conversion on your website or in simple words convert our customers into visitors.
It’s human tendency that before purchasing anything we love to try and test it. It’s not an easy task to reach out to your customers pocket directly by just debriefing your product or service in words, you have to have them use it first without asking them to pay for it (trial period).
Make sure you are not asking them to register their credit card details before offering them the trial version as according to a study, asking for customer’s personal information drops your sign up rate by 93.27%.
A piece of research from Totango clears it all
Let them come back for more after their trial period ends, and be legit. If your product or service helped them in any way, they’ll buy it for sure.
People generally like to follow the herd, if they’ll see that everybody is buying it, they’re more likely to do so as well.
Show Testimonials on your homepage or products/service page to make them feel safe about your business. Let them know it through user rating or positive reviews or feedback your previous clients gave you in form of testimonial.
If you can bag a testimonial from a well-known face, do so (perhaps by giving free samples to industry bloggers). But if not, even a gleaming review from an average John will still leave a positive impact.
The last few years have seen the adoption of live chat by both companies and consumers expand exponentially.
The main reason behind customer’s loving live chat is because they get answers immediately without waiting in a cue or for a mail revert.
Companies also liking live chat feature so much as stated by Virgin Atlantic “one live chat agent can typically do the work of about 15 customer specialists who are handling emails and calls” and carries importance because you can actually intervene before a confused customer leaves your website.
Many times you must have seen a pop up as soon as you have decided to leave the site, those pop-ups are known as Exit Overlays. On majority, you’ve been annoyed by them (I’ve been there). Chances also are, that – on occasion – you’ve been fascinated by the message displayed and, consequently, have converted (I’ve been there too).
The notorious reputation these pop-ups hold clarifies that many site owners are afraid to use them straight away. They’re missing out, though, because the data shows that they do work. Not every time, obviously, but tests by Rooster found that found that implementing an exit overlay “saved” 7.16% of their visitors.
There are some tools that can help you in creating an exciting exit overlay for your website. Few of them are,
Whatever marketing vertical you are from, competitors are always there to provide better than you and that actually divert your traffic to your competitor’s website.
Prevent this by creating comparison chart or page or some tool that can calculate savings for your consumer if they use your product/service instead of going to your competitor.
Remember do not show how bad or worse your competitor’s products/services are but show how much better your products/services as compared to your competitor. That will trigger a sense of trust in your customer.
Take a look at this example:
Don’t forget, that search engines can’t usually “read” the content of images. A comparison chart like this one should always be accompanied by an optimized blog post that makes full use of the image’s ALT tag.
Try and implement these things onto your website and you’ll get the results for sure, I cannot say you’ll see massive changes as soon as you’ll implement them but try them and twist them according to your customer’s need.
Hope you enjoyed the blog post.
And if you haven’t read about content marketing trends of 2017, read here.
Or check out how WordPress is going to change in 2017.
Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings.
Today, we will be discussing some of the predictive content marketing trends for 2017 year.
According to some of the industry experts, 2017 might prove to be bit challenging for the marketers.
“In 2017, content marketing is going to be even more challenging than it is today.”
Rand Fishkin, founder and wizard of Moz
“There’ll be fewer winners with much bigger jackpots.”
Larry Kim, founder of Wordstream
Content marketing has always been about blogging, ebooks or any other type of written content that can generate more email subscribers for the brand. These strategies continue to command, but brands will need to be more creative with their content’s formats to break through the cage.
Visual content will become more important and will carry more weight since search engines are getting better day by day at crawling and analyzing images to determine what your site is all about.
Gif lovers will be happy. I am certainly one of them.
With more competition into the already filled pool of content marketing in 2017, things are bound to get competitive and hard. Start giving more value to the tiniest possible things that you ignored previously as these little tiny bits together will become your supportive hand.
For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Writing about an over-discussed topic won’t help you in gaining the limelight, rather you will be standing among the rest. To stand out of the rest, discuss what possibly can be your niche. Ask yourself, Why should people read your post instead of thousands of others? Think like your niche audience and carve out more of that knowledge hole to serve the best.
Without any doubt, the video is going to be the next big thing as it has already shown it’s powerful presence in the previous year. According to Syndacast, 74 percent of all traffic will be video in 2017.
Social video platforms like Facebook are already into the game and they are optimizing feeds to improve their user’s experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. Wait, first complete reading and then get ready with your camera’s to film.
This is a more known fact that brands are spending more on content marketing than advertising. This trend will prevail in 2017 as well.
In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than it’s counterparts, such as ads and companies are preferring to allocate more money on content marketing to value themselves up.
Phew! my job is still gonna be with me.
Content marketers know the secret behind acquisition but retention is not the thing they ver much focus on. In 2017, this secret ingredient will be mixed will our content niche and brands will be more aware of building growth from their existing customer slot rather than following “just acquire them” trend. Measuring daily or weekly active users to ensure consistent engagement until conversion is one the key recipe.Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.
Likeways instead of just reading this blog post, you should engage, subscribe, and keep coming back for more lovely blogs. I know you all liked this blog post and you will be coming for more. I can totally rely on you guys !
So that’s all folks!
The little and the big hidden secrets those are going to conquer 2017 as far as content marketing is concerned. Try and test it, comment below for any niche query and you’ll be answered for sure.
With more than 76 million websites (26% of the total websites over the internet) powered by it and over 59% CMS (Content Management System) market share, WordPress continues to rule the web and the CMS world.
After thirteen years of the first release of WordPress, every year it is getting more powerful, user-friendly and popular among the newbies and non-techy group. Automattic, the company behind WordPress, makes sure it happens every time.
In 2016, several new WordPress web trends took the world by surprise, like hamburger menus and one-page (parallax) themes, slowly raised while many other old trends, such as sidebars and sliders, become more mundane.
How will these new changes affect WordPress development in 2017? What should you need to know when building a new WordPress website in 2017? Let’s have a look.
Nowadays, more people are accessing the internet through their smartphones or tablets compared to desktops and laptops as it is more convenient and easy to use for any user around the globe. According to data from a global internet usage statistics report, mobile devices now holds 51.26% of market share while desktop devices have fallen down to 48.74%. Certainly Mobile is the future!
The use of mobile in search points out to one thing that is certainly going to happen, now people have to make sure that mobile optimization is mandatory. In fact, even Google is now giving special treatment for mobile-first websites. In November 2016, the search cum web giant started experiments to make its index mobile-first.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
Mobile-first websites are going to take the lead in 2017 as far as the optimization in WordPress is concerned. Now, WordPress developers put more weight into their themes for mobile responsiveness rather than sticking to that old trend of fitting and testing everything for the larger screen version of the theme.
With Google’s aggressive and strict push toward secured websites and HTTPS everywhere, even self-hosted WordPress users are now forced to use HTTPS to avoid being tagged as an “unsafe” website in the eyes of the user.
The trend to be followed in 2017, HTTPS will be compulsory for all websites, including those which are powered by WordPress in 2017.
Even though this means more painful work for website developers and owners, HTTPS will help develop a more secure web while providing better security for users, especially if your website is an eCommerce website.
Completing HTTP to HTTPS phase is not at all easy. If you’re building a new WordPress site in 2017, you better Implement HTTPS for your WordPress site at the initial phase since it is really a tedious process at the later stage.
Video headers are going to be in trend in 2017. WordPress recently launched it’s newest themes twenty seventeen, which includes video header and that is the future of themes in 2o17.
Video headers aren’t that uncommon and we’ve seen them a lot many times on different websites but taking WordPress themes into the account, it is going to be a new experience for many a user to implement video header themes onto their websites for the more attractive look. consider it a trendsetter in WordPress industry.
In 2017, you can expect to see more WordPress themes with video headers.
People wants to get best out of the money they spent, even if it is a WordPress Theme, and that is the main reason behind the popularity of multipurpose theme among the WordPress Developers and Users.
A multipurpose theme allows you to build any type or style of a website with all the features you want on the website. The highly customizable option that multipurpose theme provides are of great use and offers a lot of other options for the user’s to make more personalized theme according to their services or need.
Since more businesses and companies now consider WordPress to affordably build their business websites, we can expect to see a rise in demand for multipurpose themes in WordPress in 2017.
Aftereffects of these new trends can make WordPress theme frameworks, like Genesis, more popular and we can anticipate more of these kinds of platforms in the near future.
Over the past few years, we saw loads of new WordPress plugins being developed as SaaS (Software as a Service) plugins while older WordPress plugins which were standalone made the jump to using SaaS.
In terms of open-source software development and making WordPress plugins more affordable, the rise in SaaS plugins can be a massive blow to new WordPress users.
For user’s who can afford to pay for the advanced and high-quality software, money is not an issue. As we also felt that most of the stand-alone WordPress plugins have many flaws and they can pose some serious security threats to your website.
This really boosted up the SaaS-based WordPress plugin development, which is going to cover the market in 2017. But, don’t worry, standalone plugin developers still has a chance to succeed, thanks to massive marketplaces like CodeCanyon and Creative Market.
Virtual reality headsets, such as Oculus Rift and Gear VR, are more than just about gaming. It’s really the future that we all are looking forward to, even to access the web or doing Google search for any of our niche queries. Yes, it is nearer that we think it is. Who know’s maybe by the end of this year, we’ll be entering into this virtual world.
With Facebook-owned Oculus Rift and Samsung’s Gear VR already in stores, VR technology is being adapted by many people. As a result of this rapid growth, Samsung recently released a web browser optimized for Gear VR for viewing the web.
It is going to be a new experience altogether for the people.
VR headsets optimized WordPress websites? You’ll have to ask yourself that question, very soon.
Even though virtual reality headsets are currently being used for gaming and watching videos, soon (and possibly by 2017) we will use it for many other activities, including posting photos on Instagram, updating status on Facebook, browsing the web, and much more. Could 2017 prove to be that futuristic year when it all finally happens as we used to see in sci-fi movies as kids?
Looking at the love people are showing towards WordPress, we can only imagine the unexpected that is yet to come from WordPress as many great minds across the globe are using, supporting and contributing towards WordPress and one thing is certain, WordPress is not going anywhere but up the ladder and you can expect great things from the CMS for many years to come.
We, at Weblizar, started implementing the changes and we are positive that we’ll amaze you with our creativity and all new set of ideas.
Hope you enjoyed reading the article.