Search engine optimization refers to the strategies and techniques that experts who specialize in this particular field employ to increase the number of online visitors who browse through your website. They achieve this objective by elevating the ratings of your business web page on various search engines like Google or Yahoo. When an internet user types a particular query keyword on the search bar of such an engine and then clicks, he/she finds some search result pages. In most cases, such an individual does not have the time to browse through all of them to find what he/she is looking for. Therefore, what position your business web page ranks in a particular search engine determines the amount of online traffic it will receive and quality seo services make sure that you achieve your aim predominantly.
Every search engine optimization process comprises of two stages, which experts refer to as the on-site phase and the off-site phase. In the former, the professionals in this field consider the relevant content and rules that apply to your business website to make it more user-friendly for online users when they type a particular query in the search bar. However, in the second phase, these specialists look for the relevant tactics or links they need to employ to boost your website’s ranks on various search results pages.
How does SEO help your business?
In the digital age, search engine optimization is essential for your business if you intend to expand your customer base in the virtual market. It is also necessary for boosting revenues from the sales you make to your online clients and gaining the competitive edge over your rivals in such an arena. This ultimately has a positive effect on your business’ bottom-line profits. Experts in this field endeavor to achieve this goal by installing certain relevant keywords on your business webpage to increase online traffic to your website. This ensures that your business website ranks high on various search engine result pages when such users type such critical phases into the search bar.
As an entrepreneur, it is important for you to know that businesses who have an online presence and take advantage of the search engine optimization, grow faster than those who do not have a website. The reason for this is because it is an essential marketing tool that can help you to introduce and develop your product brand to a large online audience. When your business website has high rankings in a search engine result page, internet users tend to consider your establishment to be reliable. They do not hesitate to browse through the commodities you are offering to sell them via your website. This goes a long way in attracting new customers to your business and expanding your existing client base in this virtual market. The most obvious effect of such a trend is an increase in the bottom-line profits of your business.
Top reasons to hire SEO marketing agency
When it comes to managing the search engine optimization affairs of your business website, you need to hire the services of a reliable search engine marketing agency. This is because only skilled experts of such an organization have the necessary skills, knowledge, and experience to ensure there is a constant flow of quality online traffic to your site. They will go to great lengths to see to it that your site ranks high on various internet search engines like Google or Yahoo. This goes a long way in helping you to save precious monetary resources and manpower that you can divert to other critical areas of your business.
The skilled experts of an SEO marketing agency that has a good reputation in the market are aware of the current industry trends in this field. They will take the all the relevant steps to make sure that your business website gains the competitive edge in the virtual market and outperform all of your potential rivals. This acts as a catalyst in ensuring there is always a constant flow of high-quality online traffic to your business website, which enables you to create new customers and enhance your revenues. In the long-run, you can earn lucrative returns on such an investment.
Benefits of SEO marketing agency
One of the most significant advantages of hiring the experts of a reliable SEO marketing agency is that it helps you to promote awareness of your product brand to a large online audience. These professionals endeavor to ensure that your business website enjoys high ratings on different search engines on the internet. This goes a long way in generating a constant yet relevant flow of online traffic to your site. As more of these visitors get to know what kind of commodities you are offering them for sale, they are likely to purchase them. This enables you to achieve your business objective of increasing sales and revenue in this virtual market.
Social media networking is a critical area where the experts of an SEO marketing agency with an excellent reputation in the market focus their attention. They endeavor to ensure your business website enjoys high ranking on various relevant platforms to enable you to forge reliable networks with your customers to boost your revenues. This also allows you to build a valuable partnership with your suppliers to ensure the quality of the products you sell to your online customers are a class apart in this virtual market.
Easy tips to find the perfect SEO marketing agency
The benefits of a hiring a reliable SEO marketing company for your business website are immense. However, there are factors you need to keep in mind before selecting the right one. Such an establishment should have a good reputation in the market and understand your business needs. You should not hesitate to carry a research of this organization and speak to their previous clients an excellent the quality of the work they conduct before making a final decision.
Moreover, the price they are charging you should be reasonable according to the current industry standards. This will enable you to make the right choice when it comes to hiring such an agency for your business.
Author Bio: Robert Paul Jones is an experienced SEO expert who recommends quality services of an esteemed search engine marketing agency for the improvement of page ranks and web presence in the market.
Everybody want’s their business to be listed on Google, it’s the best way to get noticed and promote your business online. Unfortunately, there are no shortcuts or a faster way to make your business rise and shine on google local listings, that means local businesses must rely on good local SEO for greater online visibility. Now, the question arises, how to improve your local search ranking on search engines?
Local searches are always competitive and google made it sure by some changes that makes it harder than ever to stay visible (e.g., the mobile 3-packs now featuring paid ads that push down organic results).
Now the good news is,
After making a few changes for better improvement for your local SEO, you will see palpable results on your organic search rankings.
Here are some easy doable that will make your website more appearable on local search and will improve your local search ranking,
Every good SEO campaign starts with keyword research, which – for most people – means turning to Google’s free tool, Keyword Planner. If you need generic keyword ideas, this tool is a gem.
However, ever since Google killed its location search filter back in December 2015, simulating local search results from a different city has become a lot more complicated. You can’t just add a location to your keyword because that creates an entirely different SERP (e.g. searching for “burger joints” from Mumbai and “burger joints Mumbai” from Delhi will return entirely different results).
To compensate, most SEOs now do one of three things:
Once you’ve finalized your keywords, it’s time to put your research to the best use. Create content that targets your keywords with low competition, and don’t forget to add them to your anchor text and HTML tags.
According to a survey, link signals account for 29 percent of ranking factors, and that’s a huge amount to make link signals considerable. That means link building should be one of your top local SEO priorities.
Unfortunately, building organic links takes time. You need a repertoire of valuable content that influencers want to click on before you can truly take advantage of link building opportunities. Look for opportunities to collaborate with influencers and find other ways to build your brand reputation online.
SEO experts recently shared their experience and local-focused tactics with a new link building survey. Here’s where they successfully and efficiently built links within the past 12 months:
One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.
Forty-three percent of SEOs interviewed used broken link building within the past 12 months, and it proved to be one of the easiest and most efficient ways to new backlinks.
Competitor research is a great way to find out which domains are linking to your rival businesses, but leaving you out in the cold. Turn to your favorite competitor tracking tool and use it to discover link building opportunities that you might have overlooked:
It’s important that your NAP (name, address, and phone number) remains consistent on every website it’s listed on. Use rank tracking software to monitor your citations and if you ever find NAP inconsistencies, contact the site owners or directories in question and ask them to correct the mistake.
According to a study, on-page signals including NAP are the second to third most important ranking signals for both local pack rankings and localized organic rankings.
Your Google My Business page is easily the most important ranking factor when it comes to local pack ranking, and optimizing it is easy. Here’s what you have to do:
Once your Google My Business page is set up, the best way to keep optimizing is to win customer reviews and build citations for local listings.
Social proof is among the most powerful content at your disposal. Reviews, testimonials, and case studies are both powerful ranking signal (7-13 percent) and persuasive pieces of copy that often decide whether a customer hires you or one of your competitors.
Getting customer proof takes a little work, but here are a few creative ways to encourage more reviews:
You’ll need to use structured data markup if you want your business to appear in the local Knowledge Graph panel on the right side of Google’s SERPs. It also lets you provide visitors with a rich snippet that gives them information like your NAP and positive reviews.
Unfortunately, you’ll have to use different markups for different platforms. For example, you should use Schema for Google search results, but you’ll need Open Graph for social media sites like Facebook, LinkedIn, and Google+.
The hack? There’s software available that will let you manage all your markups from one central hub.
While most businesses measure metrics like visitors and CTR, surprisingly few realize that quality rank tracking software can also check your video and image rankings.
Check your rank tracking tool for an option to enable universal search results, and your software should gather results from search engines like YouTube as well as Google, Bing, and other search engines.
Optimizing images is often as simple as compressing your images to reduce their file size. Make sure your images are properly formatted (usually .jpg or .png) and then compressed with a tool that preserves image quality.
To improve your videos, optimize your titles and metadata to be more clickable and include at least one keyword, creating unique thumbnails, and transcribe your video text to help YouTube’s indexing.
Hope these quick tips will help you rank better in local SERP.
Also, to keep the interest going on, go through The Ultimate WordPress Web Designer’s SEO Checklist and Factors For Mobile SEO Ranking 2017.
Even though it may have nothing to do with you, your client’s future SEO results affects your reputation as a web designer.
While clients don’t understand that 50% of their website’s search results depends on what happens after the design and development of a site, their future results are still your problem.
It is your reputation at stake, even though on-page SEO depends on the work done on the site after your part is done and dusted.
Image Credit: Quicksprout
Which is why this checklist is essential for your team; to do all you possibly can to help your clients get the best possible search results, so that they rave about you as a web designer.
The WordPress host handles the technical, security, administration and performance issues of the website. Support and technical help, is also a sought after commodity in the hosting scene. Given the amount of WordPress site out there, some hosting vendors have created solutions tailored made for WordPress users. WordPress specific hosts are highly optimized for the platform, and as such reduce the speed of the website which is a major search engine factor.
If you’re not designing the site from scratch, be sure to select a theme that is mobile friendly.
Categories must make sense to users, and should include keywords.
Make it easy for users to navigate the site, easily locating the information they want.
If the site is designed primarily for the user experience, it is likely to be search engine friendly.
The purpose of a website is to provide information to visitors, but it also needs to work to make visitors take some kind of action. Working with a copywriter who provides search engine friendly content is key.
Ensure any links use the same format. Inform the client for future content management.
The default WordPress permalink is not search engine or user friendly. The post name is usually recommended.
This prevents search engines from indexing pages that should not be found by visitors.
This may be necessary because spam domains can create big problems for your client’s website and which have search engine repercussions.
When you have pages with long content that need to be paginated, Google sometimes views these pages as duplicate content, for which the site is penalized.
WordPress creates a page for each image that is uploaded to the site. This may be bad for visitors and search engines who may consider the page to be low quality.
Another great option is Installing a WordPress button plugin to the site allows your client to setup mobile friendly buttons that convert more visitors to subscribers.
Adding an SEO plugin like Yoast that helps your client more easily create search engine friendly content.
Every time your client uploads an image to their site, it should be optimized for SEO with regards to speed. Using a plugin like WP Smush automatically “crunches” images to reduce speed.
This plugin will help your client easily monitor and track the site’s progress.
When a website has schema markup in place, the website may be displayed in search results with those eye catching yellow stars, plus visitors can see what the site is all about, where the company is, what it does, how much their stuff costs, plus plenty of other stuff. It’s like an online business card in search results.
Useful for users as something of a table of contents, the HTML sitemap is a map of the site which is added to a page. It also helps search engines make more sense of the website.
The XML sitemap helps search engines crawl a site more easily in order to index it. It can be created using an SEO plugin like Yoast SEO.
Using a free online tool, validate the sitemap to ensure it’s error-free.
Force Google to “fetch” and index the site by requesting that it be indexed. Google does not guarantee that it will index any site faster, but it often does.
You can also request Bing to index the site faster than it would had you not requested it.
This is a comprehensive WordPress web designer’s SEO checklist and covers all areas related to web design from an SEO perspective. This includes:
How Technical SEO and WordPress Work Together
Anything with the word “technical” sounds scary – we can attest to that. However, nobody said it had to be! Embracing the technical aspect of your SEO might be one of the best business decision you’ll ever make.
Here’s the good news: WordPress is wonderful for helping to boost your technical SEO. It’s one of the best content management systems in terms of SEO. It offers many useful plugins that can help support and improve your SEO while serving as an effective guide.
One great example is Yoast, which is known as the most comprehensive and stable SEO plugin that exists today for users. In fact, leading sites like SearchEngineLand and WooCommerce use it. However, you have to use these plugins before you’ll get to benefit from them. It is necessary to employ them to optimize your site for improved rankings and get more traffic.
It doesn’t mean that you can ignore the technical aspect of a website simply because you use WordPress. There are other tools outlined in the infographic that can help you give that extra boost to your technical SEO. However, in the world of SEO, change is the only constant. Therefore one has to ensure that his website’s technical SEO is always be updated with the constantly changing digital field. Most recently, the use of interstitial is said to raise a red flag with Google. Webmasters who don’t know could risk it by getting penalized!
Users of this popular platform, WordPress often find problems in these areas: erroneous sitemaps, duplicate content, malware, lack of mobile responsiveness and sluggish site speed. These problems make it difficult for search engines to crawl and rank your website, and generates frustration for users as well. On top of ranking poorly, you might even be penalized by Google for failing to adhere to their guidelines. You wouldn’t want that, would you?
For example, if your website takes more than 3 seconds to load, 40% will abandon it. Simply put, the greater the loading speed, the greater the abandonment rate. Your page loading time is also part of Google’s search ranking algorithm! That’s, even more, a reason for you to buff it up.
If you’re unsure about how to start, worry not! Google provides help and guidelines for WordPress users, such as being mobile friendly here!
If we’ve piqued your curiosity, check out this infographic below for an all-rounded explanation to help boost your site’s technical SEO.
For more elaboration and recommendation of technical SEO best practices, visit ICE CUBE’s Blog to find out more.
Also to understand how to migrate from HTTP TO HTTPS without any difficulties, please read this blog.
Search Engine Optimization is a process to achieve better rankings on search engines. The visibility of the web page highly impacts the SERPs (Search Engine Result Pages). So, it becomes essential to present well to leave great imprints on user’s mind and bad web design is influencing SEO of your website.
Though inbound linking and definitive keywords play a vital role in SEO, web designing can’t be ignored and always be considered as one important aspect. It plays a significant role in your website’s search rankings. In this article, I’ve shared a few points to consider throughout your website design process.
Most of the companies get trapped in a perplexity while creating a website. The issue arises when they find it difficult on how to design a website. Whether to keep it unique in the looks or make it easily searchable?
Rather, an equal balance should be maintained while designing a website. Both the attributes are important for building user engagement. So, the designing of a website should be good-looking that attracts more viewers and also keep it easy-to-use which would help you in getting more and the right traffic.
While designing a website, it is important to select a perfect theme that drives more traffic. There are many styles available, but only some of them give a positive impact on your website. Here are some of the most trendy web design styles.
We all know how appealing are the info-graphics. As it attracts a lot of attention to the site, many brands adopt the graphic-heavy styles in their website. Infographics may be visually engaging, but you should take into consideration that Google and other search engines can’t read images.
Furthermore, larger infographics would take more time to load a page, and the search engine algorithms do not prefer the slow loading websites and web design is influencing SEO badly.
The most contemporary web design used to achieve success in your SEO efforts is Parallax design. This style is adopted when an entire website is built on a single page. Usually, it creates an illusion of the depth through the background image with definite, precise and crisp drop down menus that navigate to another page.
Visually, parallax style is way more appealing, but search engines face an issue to get the clear idea of the website. Due to this reason, your potential reach diminishes as the search engine indexes only a few pages.
If your site has a lot of content, varied products, and services, then it is recommended to go for other web design styles.
As the name suggests, this style is implemented for the content to flow flawlessly by scrolling till the bottom of the screen. The outcome of scrolling down the page is an unending stream that continues to grow with the user action.
To get the best example, you can take a glance at Pinterest, Facebook, Twitter. These popular social sites incorporate infinite scrolling web design to provide continuous information on the news feed. Unlike parallax design, this style won’t take extra time to load your web page.
An approach to designing a website in such a way that it allows to respond viewing in any screen size. It is the most acceptable web design and so, it is considered as an ideal style for SEO purposes.
This style of web design is valuable for SEO, as it reduces the company’s efforts in developing a separate website for each device. This style maintains a consistent user experience.
An interesting functionality of PSI is the diagnostics. Some websites that use a lot of applications need all of the information about their performance and speed metrics. The diagnostic let’s you do just that, as it even gives you some tips on how to fix some of the problems.
You can check your results on a desktop version, and on a mobile version, which is very important for local SEO.
For some businesses this wouldn’t be enough, as in a different niches, the competition is much tougher. Some business owners decide to go with a software development company to help them create a custom software in addition to their websites.
After learning the trendy web design styles, it is essential to consider important aspects while selecting a perfect web design for your site. Here are four important points to be kept in mind.
“Simplicity is the ultimate sophistication” the quote perfectly goes with web page designing. When your website is simple enough for any user, you’ll manage to engage higher traffic to your website. Designers would bring you a new idea of investing in the latest and trendy layout, but you need to keep in mind the user experience too.
There are many website builders available, but not all are created equal. Some of them will offer you plethora of unique design templates and responsive design options, while others might only have a few templates to choose from and no responsive design capabilities.
It is always recommended to do your homework and research carefully comparing all the available options before honing in on a website builder since bad web design is influencing SEO and we all know that.
Remember, it’s not the aesthetics of your website that the search engines are looking at, it’s how helpful do users find it to use. Google won’t penalize you for a weird looking design, but they may penalise you if the users aren’t able to navigate through and immediately turn back from your home page. So, design a website perfectly and reduce the bounce rates.
The size of web page chiefly affects search engine rankings. As the web page loading time is considered in the rankings, it is important to include limited content on the website. You should take care of what information is added while designing a web page. Avoid unnecessary elements and focus only on the important content.
Internet crowd is increasingly rapidly. In this cut-throat competition, it is provided that your website ranks well. In order to achieve higher search engine rankings, web designing should be given equal importance. As designing a website highly affects the SEO results, just go through these points before designing your next project.
In short your web design should be appealing to your customer since if you are getting decent traffic on your website, your SEO campaigns can be put at rest for a while but if you are starting fresh, SEO is your only hope to come in limelight (SERP) and generate traffic for your website or blog.
Anything you do, but make sure you are not violating any special SEO rules to rank your site as in worst case scenario it can result in banning of your site from major search engines.
Have you read these,
SEO plugins are a great tool for optimizing your WordPress blog, but how much of a difference does that green light really make?
While Yoast SEO is the industry standard for a reason, it should be just one tool in your SEO arsenal – it shouldn’t be your whole SEO process.
The appeal of Yoast SEO is how easy, straightforward, and convenient it makes optimization: just check off these items on a list, and your post will rank higher!
SEO isn’t quite that simple – but it doesn’t have to be difficult, either.
Here’s how you can go beyond the green lights to optimize each post, in three simple steps.
The first step to optimizing any blog post is deciding which keyword to target.
Whether you try to find keywords that match your existing topic ideas, or use your keyword research to come up with new ideas is up to you.
In either case, you want to find keywords that are:
The trick is in balancing high volume and low competition, while staying relevant.
Targeting individual “long tail keywords” with each post is usually a good strategy if you don’t have a huge SEO budget. A long tail keyword is a longer search phrase that’s searched less often, but has very low competition. If you target multiple long tail keywords with your blog, you’ll end up ranking high for a variety of keywords, instead of trying to rank your entire blog high for one big high competition keyword.
You can also choose to target more than one keyword per post. Just make sure they’re closely related to each other, and represent the same (or very similar) intent on the part of the searcher. You might use your related keywords for your subheadings, for instance. However, Yoast won’t let you enter more than one, so you’ll have to choose one primary keyword to target with Yoast.
In order to get the data on keywords, you’ll have to use a keyword research tool.
Here are a few you can try:
“It’s the best source we’ve got, but many marketers may not realize that sadly, the numbers and queries may not always match up to what’s actually happening on Google’s search engine.”
That’s because the tool was built with advertisers in mind, not bloggers. Still, it’s a good tool to start your research with and get a ballpark idea of the search volume of each keyword.
AnswerThePublic is a unique tool that gives you beautifully presented and incredibly helpful keyword suggestions. Just enter a word or phrase, and you’re presented with the most common questions searched for, plus tons of keywords ideas from A to Z.
Yoast provides a free tool on their website that uses the Google Suggest functionality to suggest related keywords for you. Just type in a word, and it will come up with a list of keywords for you to consider.
On-page optimization includes everything you do on your website and blog post that will help search engines to understand what you’re talking about and match your post with the right searchers. This is where the Yoast SEO plugin really shines.
Following the checklist provided with the Yoast plugin and getting that green light for your carefully chosen keyword is a great start to ranking high in search results.
On-page optimization includes things like using your keywords in:
It also includes:
Off-page optimization refers to anything you do off your website to encourage Google to rank you higher, such as getting mentions and links on high-quality websites across the web and on social media.
This is something that the Yoast plugin can’t help you with, but it’s a huge factor in how Google determines search rankings.
Some strategies for off-page optimization are:
Don’t be afraid to reach out to other bloggers and ask them to share your best posts with their readers, or to offer to do a guest post swap. Check out How To Achieve Incredible Results With Blogger Outreach for tips on conducting an effective outreach without being spammy.
You may have all green lights on your blog posts, but don’t be fooled into thinking that’s enough to rank high in search results.
While the Yoast SEO plugin is a great tool, it’s just one part of the whole SEO process. Start going beyond the green light today by researching keywords for your next post, and don’t forget to promote your posts after they’re published!
Sometimes it is difficult for webmasters, content writers and SEO’s to decide the topic of the new blog. Although there is so much to talk about online but the margin of what will appease your users is very thin. So, it becomes even more difficult to finalize the new topic for your upcoming blog. In this fast lane life, we make many mistakes and sometimes we have the answer in front of us still we complicate it for no reason and then curse the internet for the trouble. But the truth is, you can get more traffic through your existing articles. Sound’s interesting eh!
So, I suggest you check your existing content before planning to go to a new content war.
In this article, we’ll be seeing various ways through which we can get more traffic through your existing articles and some content hacks to modify your existing content.
So we’ve convinced you to take a magnifying glass to your old content in search of great candidates for updates? Great! Now let’s take a look at the most important steps to consider during your updates:
The specific terms that people use to find content are always in flux. Revise your keyword research and implement the highest-traffic keywords that relate best to your content, without losing any search terms that your content is already ranking for.
In an exceptionally rare address to the SEO community, Google employee Amit Singhal wrote a blog which shared some advice for marketers hoping not to get on the bad side of Google’s savage Panda. Some of the questions he recommended we ask included:
In other words, take the topic you have in place and expand on it. Dig deeper into any statistics you have used and be sure to interpret and explain them (not just post them), so as to provide as much value as possible to the reader. Revise each piece with the vision of making it the most and complete article of its kind on the internet.
If you aren’t linking to other pages in your content, both on your own site and outside it, then you’re doing your content a great disservice. By linking to other reputable pages, not only are you improving your content’s potential value in the eyes of Google, you’re also taking the first steps to building relationships with other websites in your industry, which are SEO gold.
If you use data from a website, place a hyperlink to that site in your content. If you quote a celebrity or topic expert, link to their personal blog or Twitter account. Then, go through your updated content and try to spot any opportunities for logical cross-linking to other pages on your website.
Maybe while going through your old content, you spot a blog that would make a great infographic? Maybe your research intensive blog would translate brilliantly into a slideshow format? Be on the lookout for content repurposing opportunities while checking through your old work. Sometimes attracting huge numbers of readers to a piece of content is as simple as meeting them on a different platform. When repurposing content, don’t forget to follow the steps above when revising the original piece.
I’m sure I’ve made it clear that, whether it’s to escape from the jaws of the Panda, or just to win more traffic through existing content, revising, refreshing and updating old content is certainly worth your time. Need someone to help you figure this all out, or to help you with an especially tricky Panda problem? You know who to call.
Isn’t that great and simple. But still if you don’t agree with me, maybe this could help Top 10 Ways To Find Topics For Your Blog Those Are In Trend