How Technical SEO and WordPress Work Together
Anything with the word “technical” sounds scary – we can attest to that. However, nobody said it had to be! Embracing the technical aspect of your SEO might be one of the best business decision you’ll ever make.
Here’s the good news: WordPress is wonderful for helping to boost your technical SEO. It’s one of the best content management systems in terms of SEO. It offers many useful plugins that can help support and improve your SEO while serving as an effective guide.
One great example is Yoast, which is known as the most comprehensive and stable SEO plugin that exists today for users. In fact, leading sites like SearchEngineLand and WooCommerce use it. However, you have to use these plugins before you’ll get to benefit from them. It is necessary to employ them to optimize your site for improved rankings and get more traffic.
It doesn’t mean that you can ignore the technical aspect of a website simply because you use WordPress. There are other tools outlined in the infographic that can help you give that extra boost to your technical SEO. However, in the world of SEO, change is the only constant. Therefore one has to ensure that his website’s technical SEO is always be updated with the constantly changing digital field. Most recently, the use of interstitial is said to raise a red flag with Google. Webmasters who don’t know could risk it by getting penalized!
Users of this popular platform, WordPress often find problems in these areas: erroneous sitemaps, duplicate content, malware, lack of mobile responsiveness and sluggish site speed. These problems make it difficult for search engines to crawl and rank your website, and generates frustration for users as well. On top of ranking poorly, you might even be penalized by Google for failing to adhere to their guidelines. You wouldn’t want that, would you?
For example, if your website takes more than 3 seconds to load, 40% will abandon it. Simply put, the greater the loading speed, the greater the abandonment rate. Your page loading time is also part of Google’s search ranking algorithm! That’s, even more, a reason for you to buff it up.
If you’re unsure about how to start, worry not! Google provides help and guidelines for WordPress users, such as being mobile friendly here!
If we’ve piqued your curiosity, check out this infographic below for an all-rounded explanation to help boost your site’s technical SEO.
For more elaboration and recommendation of technical SEO best practices, visit ICE CUBE’s Blog to find out more.
Also to understand how to migrate from HTTP TO HTTPS without any difficulties, please read this blog.
Search engine optimization is nor hard nor easy to be implemented on your website to improve your online presence but it’s not going to take care of itself, for sure. You can work on the quality of your content and hope for people to link to you. You may even get lucky and get found by top search engines. Why take the chance when you can optimize your WordPress sits for the search engines and get more exposure for less money. Making your website fully optimized and perfect is of course a tedious job, but then if you are on WordPress, there are WordPress SEO plugins to help you in much easier way to achieve what you wanted out of your site.
In order to help you choose the right SEO plugins for your situation, we have categorized them under the SEO factors that you need to pay attention to on your WordPress site. With that said, here are 80 best SEO plugins for WordPress:
Your title tag is one of the most important SEO factors on your website. Your title tags need to be relevant and include your keyword phrases. These plugins let you optimize your title tags (and meta tags) without you having to touch your code.
Your website’s URL structure can be the difference between your site ranking well or getting completely lost in the SERPs. These plugins help you optimize your URL structure and manage your permalinks more effectively:
Having a decent navigation on your blog is not only user friendly but can be helpful to search engine bots too. These plugins let you give your visitors (including bots) more ways to go through your content:
Getting links from other websites to your blog is only one part of your equation. You should also take time to optimize your internal links. These plugins let you do just that.
If you want search engines to treat your website right, you do not want to have a broken link on your website. Unfortunately, broken links happen from time to time no matter how careful you are. These plugins help you address that issue:
Nobody likes to get flagged for duplicate content. That’s why you need to take precautions and use these plugins to reduce the chance of it happening:
The whole nof0llow issue is one of the most contentious issues in the SEO world. I prefer to add nofollow to all links that are going to websites I am not sure about. These plugins make such tasks much easier:
Alt and title attributes for images are not as important as they used to be, but they still matter. You want your images to be as search engine friendly as possible. These plugins can help.
Tagging your content properly is a must (not just for SEO). Simple Tags lets you do that more conveniently:
In case you have not heard, Google will be taking into account your site’s speed when ranking your website in the near future. The below cache plugins can help you significantly improve the performance of your blog. Besides, they make it more convenient for your visitors to go through your posts:
When your site becomes popular, you start getting tons of comments on it. At some point, you are going to need some help managing your comments. These 3 solutions can help:
While I don’t recommend being obsessed with your rankings and statistics, it’s always nice to keep up with them from time to time. These plugins should help:
You can’t improve your website unless you are paying attention to what’s happening on it. That’s why every WordPress webmaster should have Google Analytics or a similar service installed. These plugins help you get the most out of your analytics software:
Your robots tag and Robots.txt file can help you point out pages that you do not want to be indexed by search engines. These plugins can help you manage those:
.htaccess is another one of those files that can make or break your website. I don’t recommend anyone messing with it unless you know what you are doing. Nevertheless, these plugins can help you manage your .htaccess:
Creating a site-map for your blog is another way to give the search engines a way to index your content more effectively. These plugins should help.
Spam is not only annoying, but it could affect your rankings if somehow something makes it through your protective walls. These plugins should help stop spammers dead in their tracks:
Pinging your site can help you increase your traffic, especially every-time you posts a new article. You want to make sure you don’t over-do it. These ping plugins should help:
Social networking and bookmarking sites are great venues to get links from and increase your traffic through. These plugins give your visitors the tools they need to bookmark and help promote your posts.
There you have it. The above plugins should help you optimize your site for the search engines and take it to the next level. Just don’t forget to keep pumping killer content into your blog/site.
Your suggestions are most welcome!
Thanks for reading this blog post and if you want to know What Will Happen if Google Disappears, go through this blog post.
Are you building a new WordPress site for your blog or your Business and now struggling with the optimization of the website, then you can relate with this,
For you, we have few recommended tips for all WordPress site owners to keep things in place as far as SEO is concerned.
Site speed is one out of the many vital factors which affect ranking in search engines. Fast loading websites can easily outrank slower sites. While you are consuming a lot of time refining your content policy, spare some from that time to increase your site speed.
It is recommended that you should use a caching plugin for your WordPress website. We suggest using W3 Total Cache or WP Super Cache. To give your site more speed and even more boost, you can set up a CDN ( Content Delivery Network ) service to work along with your caching plugin. On this website and on all our other websites, we use MaxCDN (Now known as Stackpath). It hugely increases our page load course.
You should upload optimized images only. Images can affect your site’s speed and by optimizing them you can significantly grow your site’s performance. We recommend you try SEO Images Optimizer with all the features of the plugin explained.
Last but not the least, if any of these tips aren’t improving your page speed, then its most likely your web host’s fault. You need to move to a better WordPress hosting provider. We recommend using Siteground because they have fully optimized servers to run WordPress sites.
Hope you enjoyed these tips, try and implement and comment if you need any help.
Also if you are looking some factors for considering a good theme for your WordPress website, Read this.
Or you can check 15 Best HTML WordPress Templates.
Optimizing your website and weblog is an important part of your content promoting strategy. whereas SEO is an ever changing field, it stays on top of marketers’ agendas because it is a powerful way to bring footfalls to your company’s outlets and to direct them towards your sales funnel.
SEO strategies are perpetually evolving because of search engines’ developments and users’ dynamic views. it is not that simple to remain on top of the foremost booming optimization techniques, with several businesses falling into the lure of incorrectly doing SEO, rather than seeing large traffic and increasing conversion rates, the results are quite different.
There are some common SEO mistakes that are almost unavoidable. Testing optimization approaches is also tough since you can’t verify your strategies in real-time since search engines’ rules are getting arduous to predict.
While the optimization field is ever-evolving, some practices are proving effective, whereas others are harmful at the end of the day. Let’s review the top 10 common SEO mistakes you must avoid making sure your business online presence can bring the required results to match your efforts.
Let’s talk about our top 10 most common seo mistakes.
The key to optimization are the keywords that you wish your website to rank for on search engines. However, are you selecting the correct ones?
One of the most common mistakes in choosing keywords is ignoring the priority of search engines and users for long-tail keywords. Whereas you would possibly define your product and services in a very certain manner, it’s more necessary to know what words your potential customers would use to reach to them. Generally, the terms you think are correct may possibly mean something completely different for others, or may be too generic. In either case, you’ll be optimizing for all the incorrect keywords.
It’s best to try and do your background analysis carefully before you begin the optimization. Using tools just like the Google AdWords KeywordPlanner, Google Trends, SEMrush , AHREFS and Moz Keyword explorer will facilitate vastly in putting your finger on the tip of trending and adequate keywords.
You might assume using your target keywords in each and every sentence of your content would boost your rankings online. This strategy isn’t much but a myth. In fact, exaggerating your chosen keywords is registered as spammy by search engines, which implies it badly hurts your SEO performance.
That’s why keyword ‘stuffing,’ or overusing your supposed keywords, isn’t crucial to your SEO success. Such an approach would create your content unnatural and useless for its meant audience. In fact, Google is using a special linguistics search known as Latent Semantic Indexing (LSI). This program will identify your content’s subject without the necessity for stuffing your content with repetitions of your target keywords.
Another common snare in SEO optimization is generating content that’s not really concerning your keywords. The matter of fact is that you simply need to rank for a particular keyword, but you fail to focus the text on your target topic. Search engines like Google make it sure to serve their users with the most relevant content for their search terms. Thus, if your content doesn’t answer user needs, it won’t rank well.
This error is usually a result of making an attempt to suit a couple of entirely different topics among a single piece of content, making low-quality work only for the sake of including keywords or optimizing for many keywords in one article. Your primary goal ought to be to provide content that really corresponds to the queries and needs of your audience, as well as using the correct search terms. Then search engines are going to be able to trace your content as resemble the keyword you’re optimizing for.
This next ordinary mistake is expounded to the standard of your content. While duplicating lines was a normal practice back in the days, now search engines punish this approach. Repetition and copying content is seen as a spammy method and is extremely downcast.
Duplicate and slim content merely don’t work. Rather than scratching off the copy from different places or using the software system that alters the content into a brand new form, it’s worth investing in making original and purposeful texts. This is often the only way to ensure your website doesn’t get downgraded and pushed within the back of search results.
Optimizing your content doesn’t end once you contain a target keyword in your post. Title tags and meta descriptions are essential components of SEO that should not be overlooked. Skipping them directly means to decrease the potential of your content. These optimizing factors are taken into account by search engines once crawling your online property, thus if properly done, they’ll improve the appearance of your content.
Another technical aspect that content marketers generally skip is encoding image tags to all the images. The alt tags of the visuals you cover in your content are vital, as they’re another sign of how you’re targeting articles. Search bots cannot see the images – however, they’ll scan the alt tags and add this info in the manner they index your pages.
To get the most out from SEO, content marketers these days should know this that the quality of external links included in content is much more necessary than their quantity. That’s why it’s better to make sure you are linking to relevant, well-ranking and good PR websites with solid online reputation – not simply any website. It’s also helpful to link back to sites that have connected to you, as this brings back traffic later on.
Another dangerous practice when it includes links is using useless anchor text. This wastes valuable SEO opportunities because the anchor texts signify to the reader and to look bots what the link is regarding about and the way it will be beneficial to users. Thus, avoid using ‘click here’ as an anchor text and ensure you pick for a range of anchor texts, and not using a similar text over and over again that will be seen as spammy.
There is also another common mistake once including internal links that you really should look out for. Typically, it’s essential to assume your top-performing pages and think about injecting links to them in your content. This is often a way to provide them visibility and make further traction. But ensure you don’t comprise internal links only for the sake of arranging them in a piece of writing if they don’t match the topic and focus of the composition.
As with keyword stuffing, it’s crucial to observe out and not exaggerate internal linking. If the content and links appear unnatural, the work will not be appreciated by your target customers. it might not be favorably treated by search engines either because it is seen as a dishonest practice.
SEO isn’t solely about content and keywords. It’s also regarding the condition of your website, significantly its performance on mobile devices, that are users first priority these days. Google and all other search engines will recognize once your website isn’t mobile-friendly.
If you haven’t thought of a sleek mobile experience for your audience, your grade on search engines will be jeopardized. A similar concept goes for load speed, as it is also an important factor as far as search engines are concerned. You shouldn’t be shocked if a slow website results in lower SERP. You can use online tools like Pingdom and GT Metrix to research where the speed issues come from and the way to repair them.
Optimization contains a social dimension also. After you are distributing your content on social media, one among your main purpose is to induce the awareness of users who have a major online influence. This indicates that their content gets noticed by each your readers and by search engines. That’s why it’s vital to make a connection with such ‘power users’ and to use their reliability to market your content.
Another side of this can be submitting your blog posts or website promo to social sites like Digg, Reddit, or Quora while not having a power user. It’s abundantly easier to create noise about your content once the user sharing it has plausibility on that network. Building link and doing structured reach via influencers is an essential part of your optimization plan.
Last but not least, the sole way to understand if your SEO optimization and content efforts work are to trace their growth. Several marketers would ignore the numbers, however, this is often a heavy set of mistake. setting up and frequently reviewing your analytics is crucial for your optimization results.
Google Analytics and Google Webmaster Tools are simply two of the most amazing tools you can use to calculate and acquire a summary of your website’s performance. With their help, you’ll be able to see how your optimization is functioning for numerous types of content and using various ways you’re attempting to reach out to your targetted audience.
Search engine optimization is a crucial part of any content promoting strategy these days. While you can notice lots of recommendation online, creating a variety of typical SEO mistakes is kind of common. Instead, it’s better to urge well acquainted with the challenges that others have experienced and avoided them in your promoting efforts. These ten errors have evidenced quite widespread so that they are currently easier to recognize before you make them.
Hope you had learned a lot of the top 10 most common SEO mistakes,