Just like any other new year, it’s the right time to evaluate your SEO strategies according to the changes new year has come along with. This isn’t going to be any complicated, but still small little things in SEO world can show us disastrous results and who knows where your traffic is going when you are not doing things right. Ahhmmm maybe your competitor.
New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek the best ways to boost your SEO presence to improve authority, value, and ranking.
Well, let’s see some suggestions that you might find useful to know how to improve SEO in 2017.
Everyone who is using the internet and has little knowledge about SEO knows the importance of content. As we say in our industry,
So, it is really important to add more value to your content keeping in mind that it should maintain relevancy with your niche customer group.
It never was about publishing unique content but also about knowing your audience well and the queries or solutions they are looking for currently. This will make sure that you rank on top in search engines as the present day query of your audience is what you are publishing about and practicing these steps daily.
Some more steps to add more value to your content,Dig deep into your existing content and find if anything is according to the present needs of your audience.
Dig deep into your existing content and find if anything is according to the present needs of your audience.
Investigate well about your audience’s niche queries before answering them as you don’t want to be hitting darts in dark.
The best policy to beat your opponent is perfect timing and suitable content, make sure you are mixing them both perfectly.
Do not hesitate to expand your niche area, provided that you’re still useful for your target audience.
For many of you who doesn’t know, the user experience is considered critical for SEO.
In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search.
Thus, it is more important to double check these tweaks to ensure a smooth browsing experience of your user,
Test your site’s link and fix the broken links to minimize the error pages or the duplicate content
Both user’s and search engine should be appealed by your content for effective readability and crawlability.
You should consider your user’s navigation as one of the top priorities. From menu structure to cross-linking of your pages and the page’s design should be built according to your user’s navigation as this might prove to be disastrous at the end if not taken care of. You can take help of User Flow in Analytics to know your audience’s navigation path.
AMP’s (Accelerated Mobile Pages) is the new trend that google is implementing from last year November to increase it’s mobile user experience. So this is definitely one thing you should consider for your SEO strategy in 2017.
As we have already faced this in 2016 that the authenticity of your actual content is more important than it’s optimization.
There’s no need to spend more time on the optimization if your content is not appealing enough for your audience.
You should monitor the keywords, the user engagement to any particular topic and of course the user flow to find out what users are really expecting out of your page.
Think out of the box to expand your content’s reach and make sure you always think as a reader rather as a search engine.
Ask yourself, are the topics and the structure appealing to my target audience?
Remember, the combination of seamless user engagement with quality content can have a very positive impact on your SEO rankings.
Yup, you heard it right, visual content is definitely the new trend. It manages to enhance text in the best possible way (or even to replace it) and it certainly can affect SEO.
We strive so much for the other things that we majorly tend to forget how visual content should still be optimized for search engines, but luckily it only takes a few minutes to boost its SEO performance.
Titles should be relevant and according to the search trend
Don’t forget to add alt text, metadata, and keywords
Reduce file size as it will make your server heavy
Create a video transcript to facilitate your content’s discovery from search engines
Consider the idea of hosting the video to your own site, not just Youtube
Be different, add personality and make your visual content shareable
Your online presence goes way beyond your site. Every time we try a new social platform to expand our online presence, we tend to forget after some time to update it or even to use it as there are many platforms on the internet.
It’s certainly a great idea to experiment with new platforms to promote your presence, but make sure you keep them up-to-date even if you stop using them.
For example, let’s say you create a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Make sure all the details there on the page is up-to-date and a user can easily find your business by visiting your page.
Here’s a new task for your calendar in 2017, create a spreadsheet that monitors your online presence and check once a month that the information is up-to-date.
You never know how useful this may turn out to be!
Hope you have enjoyed the blog post, try and implement these strategies and let us know what impact has it done on your website as far as SEO is concerned.
Also, if you haven’t read about Few Tips For WordPress Site Owners to assist SEO or Top 10 Most Common SEO Mistakes, read about them.
How is WordPress going to change: WordPress in 2017 – Trends To Be Followed
Optimizing your website and weblog is an important part of your content promoting strategy. whereas SEO is an ever changing field, it stays on top of marketers’ agendas because it is a powerful way to bring footfalls to your company’s outlets and to direct them towards your sales funnel.
SEO strategies are perpetually evolving because of search engines’ developments and users’ dynamic views. it is not that simple to remain on top of the foremost booming optimization techniques, with several businesses falling into the lure of incorrectly doing SEO, rather than seeing large traffic and increasing conversion rates, the results are quite different.
There are some common SEO mistakes that are almost unavoidable. Testing optimization approaches is also tough since you can’t verify your strategies in real-time since search engines’ rules are getting arduous to predict.
While the optimization field is ever-evolving, some practices are proving effective, whereas others are harmful at the end of the day. Let’s review the top 10 common SEO mistakes you must avoid making sure your business online presence can bring the required results to match your efforts.
Let’s talk about our top 10 most common seo mistakes.
The key to optimization are the keywords that you wish your website to rank for on search engines. However, are you selecting the correct ones?
One of the most common mistakes in choosing keywords is ignoring the priority of search engines and users for long-tail keywords. Whereas you would possibly define your product and services in a very certain manner, it’s more necessary to know what words your potential customers would use to reach to them. Generally, the terms you think are correct may possibly mean something completely different for others, or may be too generic. In either case, you’ll be optimizing for all the incorrect keywords.
It’s best to try and do your background analysis carefully before you begin the optimization. Using tools just like the Google AdWords KeywordPlanner, Google Trends, SEMrush , AHREFS and Moz Keyword explorer will facilitate vastly in putting your finger on the tip of trending and adequate keywords.
You might assume using your target keywords in each and every sentence of your content would boost your rankings online. This strategy isn’t much but a myth. In fact, exaggerating your chosen keywords is registered as spammy by search engines, which implies it badly hurts your SEO performance.
That’s why keyword ‘stuffing,’ or overusing your supposed keywords, isn’t crucial to your SEO success. Such an approach would create your content unnatural and useless for its meant audience. In fact, Google is using a special linguistics search known as Latent Semantic Indexing (LSI). This program will identify your content’s subject without the necessity for stuffing your content with repetitions of your target keywords.
Another common snare in SEO optimization is generating content that’s not really concerning your keywords. The matter of fact is that you simply need to rank for a particular keyword, but you fail to focus the text on your target topic. Search engines like Google make it sure to serve their users with the most relevant content for their search terms. Thus, if your content doesn’t answer user needs, it won’t rank well.
This error is usually a result of making an attempt to suit a couple of entirely different topics among a single piece of content, making low-quality work only for the sake of including keywords or optimizing for many keywords in one article. Your primary goal ought to be to provide content that really corresponds to the queries and needs of your audience, as well as using the correct search terms. Then search engines are going to be able to trace your content as resemble the keyword you’re optimizing for.
This next ordinary mistake is expounded to the standard of your content. While duplicating lines was a normal practice back in the days, now search engines punish this approach. Repetition and copying content is seen as a spammy method and is extremely downcast.
Duplicate and slim content merely don’t work. Rather than scratching off the copy from different places or using the software system that alters the content into a brand new form, it’s worth investing in making original and purposeful texts. This is often the only way to ensure your website doesn’t get downgraded and pushed within the back of search results.
Optimizing your content doesn’t end once you contain a target keyword in your post. Title tags and meta descriptions are essential components of SEO that should not be overlooked. Skipping them directly means to decrease the potential of your content. These optimizing factors are taken into account by search engines once crawling your online property, thus if properly done, they’ll improve the appearance of your content.
Another technical aspect that content marketers generally skip is encoding image tags to all the images. The alt tags of the visuals you cover in your content are vital, as they’re another sign of how you’re targeting articles. Search bots cannot see the images – however, they’ll scan the alt tags and add this info in the manner they index your pages.
To get the most out from SEO, content marketers these days should know this that the quality of external links included in content is much more necessary than their quantity. That’s why it’s better to make sure you are linking to relevant, well-ranking and good PR websites with solid online reputation – not simply any website. It’s also helpful to link back to sites that have connected to you, as this brings back traffic later on.
Another dangerous practice when it includes links is using useless anchor text. This wastes valuable SEO opportunities because the anchor texts signify to the reader and to look bots what the link is regarding about and the way it will be beneficial to users. Thus, avoid using ‘click here’ as an anchor text and ensure you pick for a range of anchor texts, and not using a similar text over and over again that will be seen as spammy.
There is also another common mistake once including internal links that you really should look out for. Typically, it’s essential to assume your top-performing pages and think about injecting links to them in your content. This is often a way to provide them visibility and make further traction. But ensure you don’t comprise internal links only for the sake of arranging them in a piece of writing if they don’t match the topic and focus of the composition.
As with keyword stuffing, it’s crucial to observe out and not exaggerate internal linking. If the content and links appear unnatural, the work will not be appreciated by your target customers. it might not be favorably treated by search engines either because it is seen as a dishonest practice.
SEO isn’t solely about content and keywords. It’s also regarding the condition of your website, significantly its performance on mobile devices, that are users first priority these days. Google and all other search engines will recognize once your website isn’t mobile-friendly.
If you haven’t thought of a sleek mobile experience for your audience, your grade on search engines will be jeopardized. A similar concept goes for load speed, as it is also an important factor as far as search engines are concerned. You shouldn’t be shocked if a slow website results in lower SERP. You can use online tools like Pingdom and GT Metrix to research where the speed issues come from and the way to repair them.
Optimization contains a social dimension also. After you are distributing your content on social media, one among your main purpose is to induce the awareness of users who have a major online influence. This indicates that their content gets noticed by each your readers and by search engines. That’s why it’s vital to make a connection with such ‘power users’ and to use their reliability to market your content.
Another side of this can be submitting your blog posts or website promo to social sites like Digg, Reddit, or Quora while not having a power user. It’s abundantly easier to create noise about your content once the user sharing it has plausibility on that network. Building link and doing structured reach via influencers is an essential part of your optimization plan.
Last but not least, the sole way to understand if your SEO optimization and content efforts work are to trace their growth. Several marketers would ignore the numbers, however, this is often a heavy set of mistake. setting up and frequently reviewing your analytics is crucial for your optimization results.
Google Analytics and Google Webmaster Tools are simply two of the most amazing tools you can use to calculate and acquire a summary of your website’s performance. With their help, you’ll be able to see how your optimization is functioning for numerous types of content and using various ways you’re attempting to reach out to your targetted audience.
Search engine optimization is a crucial part of any content promoting strategy these days. While you can notice lots of recommendation online, creating a variety of typical SEO mistakes is kind of common. Instead, it’s better to urge well acquainted with the challenges that others have experienced and avoided them in your promoting efforts. These ten errors have evidenced quite widespread so that they are currently easier to recognize before you make them.
Hope you had learned a lot of the top 10 most common SEO mistakes,