Everybody want’s their business to be listed on Google, it’s the best way to get noticed and promote your business online. Unfortunately, there are no shortcuts or a faster way to make your business rise and shine on google local listings, that means local businesses must rely on good local SEO for greater online visibility. Now, the question arises, how to improve your local search ranking on search engines?
Local searches are always competitive and google made it sure by some changes that makes it harder than ever to stay visible (e.g., the mobile 3-packs now featuring paid ads that push down organic results).
Now the good news is,
After making a few changes for better improvement for your local SEO, you will see palpable results on your organic search rankings.
Here are some easy doable that will make your website more appearable on local search and will improve your local search ranking,
Every good SEO campaign starts with keyword research, which – for most people – means turning to Google’s free tool, Keyword Planner. If you need generic keyword ideas, this tool is a gem.
However, ever since Google killed its location search filter back in December 2015, simulating local search results from a different city has become a lot more complicated. You can’t just add a location to your keyword because that creates an entirely different SERP (e.g. searching for “burger joints” from Mumbai and “burger joints Mumbai” from Delhi will return entirely different results).
To compensate, most SEOs now do one of three things:
Once you’ve finalized your keywords, it’s time to put your research to the best use. Create content that targets your keywords with low competition, and don’t forget to add them to your anchor text and HTML tags.
According to a survey, link signals account for 29 percent of ranking factors, and that’s a huge amount to make link signals considerable. That means link building should be one of your top local SEO priorities.
Unfortunately, building organic links takes time. You need a repertoire of valuable content that influencers want to click on before you can truly take advantage of link building opportunities. Look for opportunities to collaborate with influencers and find other ways to build your brand reputation online.
SEO experts recently shared their experience and local-focused tactics with a new link building survey. Here’s where they successfully and efficiently built links within the past 12 months:
One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.
Forty-three percent of SEOs interviewed used broken link building within the past 12 months, and it proved to be one of the easiest and most efficient ways to new backlinks.
Competitor research is a great way to find out which domains are linking to your rival businesses, but leaving you out in the cold. Turn to your favorite competitor tracking tool and use it to discover link building opportunities that you might have overlooked:
It’s important that your NAP (name, address, and phone number) remains consistent on every website it’s listed on. Use rank tracking software to monitor your citations and if you ever find NAP inconsistencies, contact the site owners or directories in question and ask them to correct the mistake.
According to a study, on-page signals including NAP are the second to third most important ranking signals for both local pack rankings and localized organic rankings.
Your Google My Business page is easily the most important ranking factor when it comes to local pack ranking, and optimizing it is easy. Here’s what you have to do:
Once your Google My Business page is set up, the best way to keep optimizing is to win customer reviews and build citations for local listings.
Social proof is among the most powerful content at your disposal. Reviews, testimonials, and case studies are both powerful ranking signal (7-13 percent) and persuasive pieces of copy that often decide whether a customer hires you or one of your competitors.
Getting customer proof takes a little work, but here are a few creative ways to encourage more reviews:
You’ll need to use structured data markup if you want your business to appear in the local Knowledge Graph panel on the right side of Google’s SERPs. It also lets you provide visitors with a rich snippet that gives them information like your NAP and positive reviews.
Unfortunately, you’ll have to use different markups for different platforms. For example, you should use Schema for Google search results, but you’ll need Open Graph for social media sites like Facebook, LinkedIn, and Google+.
The hack? There’s software available that will let you manage all your markups from one central hub.
While most businesses measure metrics like visitors and CTR, surprisingly few realize that quality rank tracking software can also check your video and image rankings.
Check your rank tracking tool for an option to enable universal search results, and your software should gather results from search engines like YouTube as well as Google, Bing, and other search engines.
Optimizing images is often as simple as compressing your images to reduce their file size. Make sure your images are properly formatted (usually .jpg or .png) and then compressed with a tool that preserves image quality.
To improve your videos, optimize your titles and metadata to be more clickable and include at least one keyword, creating unique thumbnails, and transcribe your video text to help YouTube’s indexing.
Hope these quick tips will help you rank better in local SERP.
Also, to keep the interest going on, go through The Ultimate WordPress Web Designer’s SEO Checklist and Factors For Mobile SEO Ranking 2017.
SEO plugins are a great tool for optimizing your WordPress blog, but how much of a difference does that green light really make?
While Yoast SEO is the industry standard for a reason, it should be just one tool in your SEO arsenal – it shouldn’t be your whole SEO process.
The appeal of Yoast SEO is how easy, straightforward, and convenient it makes optimization: just check off these items on a list, and your post will rank higher!
SEO isn’t quite that simple – but it doesn’t have to be difficult, either.
Here’s how you can go beyond the green lights to optimize each post, in three simple steps.
The first step to optimizing any blog post is deciding which keyword to target.
Whether you try to find keywords that match your existing topic ideas, or use your keyword research to come up with new ideas is up to you.
In either case, you want to find keywords that are:
The trick is in balancing high volume and low competition, while staying relevant.
Targeting individual “long tail keywords” with each post is usually a good strategy if you don’t have a huge SEO budget. A long tail keyword is a longer search phrase that’s searched less often, but has very low competition. If you target multiple long tail keywords with your blog, you’ll end up ranking high for a variety of keywords, instead of trying to rank your entire blog high for one big high competition keyword.
You can also choose to target more than one keyword per post. Just make sure they’re closely related to each other, and represent the same (or very similar) intent on the part of the searcher. You might use your related keywords for your subheadings, for instance. However, Yoast won’t let you enter more than one, so you’ll have to choose one primary keyword to target with Yoast.
In order to get the data on keywords, you’ll have to use a keyword research tool.
Here are a few you can try:
“It’s the best source we’ve got, but many marketers may not realize that sadly, the numbers and queries may not always match up to what’s actually happening on Google’s search engine.”
That’s because the tool was built with advertisers in mind, not bloggers. Still, it’s a good tool to start your research with and get a ballpark idea of the search volume of each keyword.
AnswerThePublic is a unique tool that gives you beautifully presented and incredibly helpful keyword suggestions. Just enter a word or phrase, and you’re presented with the most common questions searched for, plus tons of keywords ideas from A to Z.
Yoast provides a free tool on their website that uses the Google Suggest functionality to suggest related keywords for you. Just type in a word, and it will come up with a list of keywords for you to consider.
On-page optimization includes everything you do on your website and blog post that will help search engines to understand what you’re talking about and match your post with the right searchers. This is where the Yoast SEO plugin really shines.
Following the checklist provided with the Yoast plugin and getting that green light for your carefully chosen keyword is a great start to ranking high in search results.
On-page optimization includes things like using your keywords in:
It also includes:
Off-page optimization refers to anything you do off your website to encourage Google to rank you higher, such as getting mentions and links on high-quality websites across the web and on social media.
This is something that the Yoast plugin can’t help you with, but it’s a huge factor in how Google determines search rankings.
Some strategies for off-page optimization are:
Don’t be afraid to reach out to other bloggers and ask them to share your best posts with their readers, or to offer to do a guest post swap. Check out How To Achieve Incredible Results With Blogger Outreach for tips on conducting an effective outreach without being spammy.
You may have all green lights on your blog posts, but don’t be fooled into thinking that’s enough to rank high in search results.
While the Yoast SEO plugin is a great tool, it’s just one part of the whole SEO process. Start going beyond the green light today by researching keywords for your next post, and don’t forget to promote your posts after they’re published!