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5 Powerful Marketing Tips To Grow Your Small Business

There are numerous ways to develop the brand and follow the strategies to grow your business. In this post, check out the five powerful marketing tips to build the strong reputation of your brand.

  1. Utilize the Power of Social Media Marketing

It has become the crucial aspect of building the strong online presence of the small business. People are highly active on social media and it is important to target them on this effective channel through the personalized social media posts. You can study and analyze the interest and behavior patterns of the audience to rightly target them through paid ads.

Related Post: Bolster Your Internet Marketing Efforts with Social Media Marketing

  1. Mobile is the Key to Success

The number of searches on the mobile devices has increased significantly in the past few years. Thus you should target the audience for mobile devices through Accelerated Mobile Pages or Facebook Instant articles. It is also important to choose the responsive design or optimize the site for the mobile devices. This is helpful in ranking higher in the search engines according to mobile first indexing update. Investing in the mobile app technology is also not bad idea for user engagement and getting quick sales.

  1. Blog can attract the Audience

A blog is a powerful tool to attract the audience and drive massive traffic to the site. It provides an opportunity to rank higher in the search engines for the search terms typed by the users. It is one of the effective ways to get the small business noticed amidst a large audience. A blog will help you to increase the visitors on site, increase leads and grow your brand. You should focus to provide the valuable information to the users and perform blogging to position yourself as a leading expert in the industry.

Related Post: How Blogging Is Important For Your Business

  1. Implement Visual Strategies

Visual elements are preferred by everyone and they love sharing on social media channels. There is a rise of videos and small business should utilize video strategy in the content. In fact, it can create a YouTube channel and promote on the social media channels. It can feature the product demo or do personal interaction with the audience. The Facebook live video is also getting a lot of attention and effective in generating the user engagement.

Infographics are helpful in attracting the audience, especially on social media. They are in fact a great source for increasing the follower base on the social media channels such as Instagram and Pinterest. These channels are popular in generating the quick leads or sales.

  1. Focus on Email Marketing

It is one of the most important channels in generating the highest ROI for the marketers. Thus small business should not ignore the effectiveness of this channel to reap the numerous benefits. You can promote the offers, information about a new product launch or send the blog posts to create one to one engagement with the audience. In fact, it is the best way to generate the leads and nurture them in the sales cycle.

Follow the above mentioned powerful marketing tips to grow your brand and achieve the sustainable growth in your industry.

how to find the best seo experts

Search Engine Optimization (SEO) is a powerful tool for the success of any website. The best SEO specialists are hard to find but if you get the right expert for your website then you can improve the organic presence of the site in a quick time. In this post, check out the important five tips to find the best SEO experts.

  1. Follow White Hat SEO Techniques

SEO specialists should know all the latest and white SEO techniques to boost the traffic of the site. These techniques include mobile optimization, schema mark up implementations, high quality and dense content. He should know how to perform the keyword research keeping in mind the Rank Brain Algorithm. Keyword research is not limited to the main keyword or phrases but should be based on the intent of users.

  1. Avoid Outdated SEO Practices

Outdated SEO practices hurt your search engine optimization efforts so ask SEO experts about the techniques they follow. Don’t hire them if they follow the black hat SEO techniques including link farm, link wheel, not aware of linking the anchor texts. They should be expert in finding the topic targeting keywords rather than targeting the search terms or phrases only. In fact, they should be able to find the long tail keywords which are one of the important effective SEO techniques.

Related Post: Some SEO Essentials You Must Never Miss To Gain More Traction

  1. Experience

Anyone can claim the first page rankings so checking the experience in SEO is crucial. An experienced person only knows the in and outs of SEO and strategies to improve the visibility of web pages in search engines. He also knows the latest techniques to rank the web pages for the set of keywords and drive massive organic traffic and conversions to the site. You can also ask him questions and see his willingness to answer all. If he isn’t able to provide the information then he is hiding something about his techniques.

  1. Process

Ask the process to SEO experts before hiring them to have an idea about their working and techniques they will follow.  You can ask the week by week plan of action to be performed to boost the performance of the site.  In fact, you can ask them to submit the weekly and monthly reports. Reports will help you to know all the tasks done on the site. This will be helpful for you to know all the implementations on the site along with progress report.

Related Post: Secrets Of Business SEO Every Entrepreneur Must Know Today

  1. Portfolio

It’s always good to check the past projects to see the level of improvements SEO experts can bring to your project. Ask them to share their latest portfolio. This will also give you an idea if they will be able to deliver you what they are promising. When they share the project details then you should visit the site and social profiles. You should check the work they have contributed to the site. This will help you to know the success they can bring to your business.

Follow the above-mentioned tips and find the best expert for your business to establish the online presence and growth for your business.

Importance of SEO Growth Hacking Techniques to Scale Your Business

It is not in any manner conceivable to get by in this focused market if your site has less number of guests. For various organizations, online business is the route through which they are pulling in bigger income. The primary motivation behind why individuals like to shop online is on the grounds that they get the best an incentive for the item or they are certain to discover a rebate bargain. So in the event that you too need to receive the rewards at that point just making an appealing site is insufficient. You need a few procedures set up which can enable you to leave an impression on the web crawlers.

Understanding the need of organizations to rank better on web indexes, site design improvement rehearse was framed. With time, things changed and now SEO has turned into the must-have practice to be trailed by the online organizations. By following the SEO strategies, organizations have possessed the capacity to rank better on the web indexes, get saw by the customers and profit.

In the event that you surmise that applying a couple of systems will carry out the occupation at that point let me reveal to you that you have to take incredible care when you are going for SEO strategies? With changing Google’s calculation you confront new difficulties thus you need to stay aware of them through cutting edge SEO endeavors.

To enable you out, I to will demonstrate to you a couple of vital SEO procedures which you can apply and get comes about without spending much cash.

Related Post: Quality SEO Services For The Market Growth Of Your Online Business

Comprehend the details of SEO

You should teach SEO rehearses the minute you dispatch your online business. This is imperative as you won’t have the capacity to do great and profit if appropriate strides are not taken from the earliest starting point itself.

The principal thing you have to do is to check the robot.txt record and meta labels. Regardless of whether the pages are unmistakable on Google or not can be seen once you experience this document. In the event that you need certain pages to be recorded or not on the web indexes even it can be controlled from here.

Another imperative part of a site is it’s XML sitemap and engineering. From over and over, Google robots creep through the website pages to search for important data. This is the place the significance of sitemap and site design becomes possibly the most important factor. For better client encounter, it is essential for a site to have a legitimate design and route. In the event that you neglect to accomplish it, Google will neglect to creep through some vital pages and your clients won’t become more acquainted with about your site totally.

Ensure you give a smooth route to the clients and whatever substance is available on the site ought to be helpful to the end clients. In addition, responsiveness ought to be given need so clients can utilize the site regardless of their gadget.

On the off chance that you need to draw in more clients towards your site, you ought to have the site area in the nation where you want to work together. Also, to concentrate on the neighborhood seek, purchasing the correct sort of space names will help you in a long way.

On the off chance that yours is an MNC, at that point endeavoring to get the root space name will be ideal for you as you will be totally doing the business through the web. It is great on the off chance that you get the .com space at the same time, regardless of the possibility that you neglect to get it no issues as you will have the capacity to rank better by actualizing other SEO factors.

Besides, on the off chance that you are new to the business, at that point it would be better you go for a solitary dialect first as opposed to deciding on the confinement thing.

Related Post: Some Deadly Transgressions to Avoid in SEO and Online Marketing

Do watch word look into legitimately

With regards to making a blog entry, it must be finished by remembering a specific word or expression – named as a watchword. The watchword is produced in view of the client seek on web indexes. You have more opportunities to show signs of improvement position of Google by executing right substance promoting procedures. You should set aside your opportunity to examine the watchwords that will get you more movement. Utilizing Google Keyword organizer can enable you to show signs of improvement come about.

Content issues

Sometime in the past composing and distributing content was sufficient. Having a coherent and instructive substance will enable you to get watchers however things have changed today. The explanation for it is that now you can without much of a stretch discover useful and quality substance all over. So whatever you can do is appropriately showcase your substance, apply limited time systems and look at other development hacking strategies.

A standout amongst other approaches to help change rate is by distributing and advancing your blog. When you have a substance prepared, go for external link establishment. Making appealing visual substance like recordings, pictures or articles is another most ideal approach to give bloggers a chance to share the substance on their site. Getting backlinks from expert sites will enable you to rank better.

Continuously remember your potential purchasers while creating the substance. Along these lines, you can make a situation to draw in guests towards your blog which can end up being your leads. Ensure you concoct important substance that is useful and have an association with what administrations and items you are putting forth.

You can make a substance which has various connections and pictures and can be shared via web-based networking media stages. Completing email crusades and web-based social networking sharing is another most ideal approach to interface with the potential purchasers. Simply make certain to accompany the correct procedure for various media stages as they work in an unexpected way.

It is a bit much that the development hacking strategy that works for a site may work similarly for another. So it is about research and tests to locate the correct answer for your business.

Five Features Of Wordpress That Make Everyone Love It

WordPress is the most commonly used content management system used for blogging purposes. While there are many other competitors in the market, such as Drupal, Joomla, etc. WordPress has still taken the lead amongst all of these. Let’s talk about some features of WordPress that makes it different.

So what makes WordPress so popular amongst bloggers and why should you switch to WordPress plugin for your blogging purposes?

Here are five features of WordPress that make it just the greatest content publishing platform:

  1. WordPress is SEO friendly

SEO friendly websites are the way to go, that is if you want your website to rank amongst the highest ranks on Google. WordPress will automatically generate SEO friendly URLs for you. WordPress allows you a chance to download free WordPress plugins, such as All In One SEO Pack, SEO by Yoast, Google XML Site Map, and other such WordPress plugins which makes your web page rank much higher in Google. Not just that, you are also presented with an array of social network plugins, all which allow your website audience to easily share, like and tweet about your web page.

  1. Its Simplicity

One of the most coveted features of WordPress is the basic simplicity of it. Whether you are an amateur or a pro, you will not face any issues when it comes to adding and managing content on WordPress. As a WordPress designer, you will be able to do all the tasks without the need of a developer. The level of customizations available on WordPress makes it extremely popular and loved amongst bloggers.

Related Post: Steps to Help Create a Blog on WordPress

  1. You can not only save but also make money on WordPress

Due to the simplicity of WordPress, you will be able to easily handle most of the tasks on your own, without needed to spend large amounts on an in house developer. Choose from hundreds of customizable themes, and create the right in house team which will focus and allows you to manage all the functions of WordPress easily, without any hassle. Due to the beauty of its simplicity, anyone can manage WordPress easily on their own, with the help of a few tutorials. This means you can save tons on hiring an in house developer. You can also easily monetize your website using various e-commerce plug ins and theme solutions. This means that you can very easily manage all your sales using various plugins, and make money off your page.

  1. You have a huge WordPress community

One of the best parts of using WordPress and becoming a WordPress designer is the huge, extended community you will come across on WordPress. This means that as a beginner, you will be offered various helping hands by enthusiasts, who want to offer free advice based on their own experiences on WordPress. This community helps you feel one with the crowds, and learn all the most interesting tips and tricks which you require when on WordPress. There are pages full of FAQs where you will find the answers to all your questions. You can also rely on assistance from the other community members, so you will never feel lost.

  1. Excellent user experience

WordPress is one of the few places where you will be offered such a large variety of customization options, theme selections, and flexibility of features and options, all for a very low cost. If you are working on a budget, WordPress is the ideal solution for you, offering you low-cost options even for the Premium selections.

With all these amazing features, WordPress continues to be the leading content management systems amongst other CMS. Hop on to WordPress to enjoy all the benefits and features for your own website.

Conclusion

WordPress is already a very famous choice for CMS users, and these factors are some of the known factors why everybody loves WordPress so much. Make sure you are using WordPress if building a website on CMS since it is the first and foremost and most versatile CMS out of all other PHP cms.

Tips for Maintaining Your WordPress Website

If you own a business website, then maintaining it in order to keep it optimized should be your top priority. Without proper upkeep and maintenance, you would not only lose your site’s traffic and ranking but it would also affect your site’s credibility. Thus, to ensure that your site doesn’t lose its former glory, make sure that you look into your site’s maintenance from time-to-time.

Moreover, while maintaining your site is a time-consuming task, it is nevertheless an important one. Hence, you can either delegate this task to an agency who’ll take care of your site’s overall maintenance. Or, if you are a small business and don’t have the means to hire an agency at the moment, then fret not, as we have just the right resource for you.

Known as the ultimate website maintenance guide, this guide comprises of top 50+ useful tips that will help you to optimize and maintain your WordPress website. This guide has encompassed all the important website maintenance tasks in an infographic, which you can download for free and keep it for your reference.

Some of the website maintenance tips highlighted in this infographic are;

1. Daily Backup.
2. Regular monitoring of website security.
3. Updating content, plugins, widgets, themes and more.
4. Checking on your site’s web hosting resources.
5. Monitoring your site’s on-page SEO factors.
6. Optimizing your site’s images and database.
7. Daily monitoring of your site’s page speed and download time.
8. Frequently checking affiliate links, download links and other links that are present on your website.

The below infographic will provide you with more such website maintenance tasks along with solutions on how to fix common issues. Therefore, check out this infographic right away to know all the nitty-gritty of maintaining a WordPress website.

WordPress Website Maintenance Checklist (Infographic) – 50+ Essential Tips & Practices by bigrockcoupon.in

WordPress Website Maintenance Checklist

Hope you have enjoyed this amazing infographic. Please do care to check out these interesting infographic posts from weblizar.

Migrating From HTTP To HTTPS – Infographics

10 Most Common WordPress Errors and How to Fix Them (Infographic)

 

3 Insanely Affordable Marketing Strategies For Your Online Course Business Post Image

3 Insanely Affordable Marketing Strategies For Your Online Course Business

A lot of established digital companies worldwide are pouring truckloads of cash into marketing their products and services online.

As a result, these agencies often get decent ROIs with tons of new customers flocking to their website to avail of their services.

Startups, on the other hand, generally do not have the same luxury when it comes to employing the grandiose marketing schemes that large companies are often using.

Though startups equally desire to get as many sales as large companies do, they just can’t invest the same amount of money into marketing since their pockets aren’t deep enough.

If you’re a startup and you’re looking for cheap and effective ways of marketing your online course business, then allow me to share with you three insanely affordable strategies that you can use to do just that.

With all that being said, let’s hop right in.

1. Use Twitter Automation

Everyone knows that Twitter is one of the largest leading social media platforms in the world — having the 11th largest monthly traffic compared to other websites.

With the site having over 4 billion web visitors a month, the marketing campaigns that are run through this platform can easily reach thousands of individuals online.

3 Insanely Affordable Marketing Strategies Twitter Automation

One of the best Twitter marketing strategies that have a high likelihood of converting prospects into fully-paying customers is, really, just chatting and engaging with other users in a straightforward and personalized manner.

Sadly, doing so takes the lion’s share of the time.

And since you’re a startup, you are most likely strapped for time, money, and even manpower that you can’t spend hours engaging people using Twitter.

Well, that’s where Twitter automation tools like Narrow come in.

Related Post: Automate Social Media Marketing To Increase Your Reach

To make the most out of engaging your audience on Twitter, you can use online tools that would enable you to automatically message people who will follow your profile on Twitter.

Online marketers who are using tools like Narrow can send customized DMs (let alone, automatically) saying, “You can join my free online video course happening later, at 9:00 pm EST, by clicking on this link, etc…”

The tools can send messages like these in bulk to all the business owner’s Twitter followers (old and new), attracting a decent-sized audience that can subscribe to their online course.

Here are some important tips to take note of when using automated messaging tools to send a direct message (DM) to other Twitter users:

  • Unlike tweets, which have a maximum limit of 140 characters per message, DMs no longer have a maximum character limit attached to it;
  • Private DMs can be sent to anyone that is following your profile on Twitter; and,
  • Replies can be sent to anyone who’ve DMed your account on Twitter, regardless of whether they’ve followed your Twitter profile or not.

2. Use Text Marketing

Text marketing is another affordable, effective, yet an easy-to-use marketing strategy that online course business owners can use to grow their business.

The marketing method involves using an online platform to send text messages in bulk to smartphone users.

Smallbiztrends.com show that people who integrate text messaging into their marketing strategies are likely to get better prospect responses because of the following statistics:

  • Text messages are estimated to have a 98% open rate, which is considerably higher compared to that of emails — which is about 20%;
  • There’s a 90% chance that a text message would be read within the first three minutes after receiving the message; and,
  • Marketing campaigns that include sending texts to customers have a 40% higher conversion rate compared to those campaigns that don’t.

Related Post: 10 Online Writing And Editing Tools To Write SEO Optimized Content

One of the best text marketing tools that online course business owners can use is Linktexting.com.

3 Insanely Affordable Marketing Strategies Text Marketing

In essence, this marketing platform allows you to embed a customizable widget in your website that texts messages to individuals who input their mobile numbers in it.

3 Insanely Affordable Marketing Strategies embeddable widget

You can configure the tool to send text messages that contain information regarding the date and time of your scheduled online course webinar.

The text message can also be customized to include a clickable link that directs the receivers to your online course from the convenience of their smartphones.

If you are doing a series of scheduled courses online, people who are following them could use the widget to grab and save a link to the session a few hours ahead on their mobile phones and click on the link from their phones once the webinar is about to start.

3. Use Quora

Finally, a marketing strategy that anyone can use (that won’t cost a penny) is to answer questions at Quora.

The game plan is simple, log into Quora, answer bazillions of questions about your niche, and leave a link to your online course that others can enroll in should they need more answers.

Quora is essentially a question and answer website where anyone can either ask questions or answer the questions raised by others (among other things).

Related Post: How Quora Can Help You Gain 9,000+ Users In A Month

This website has a monthly traffic of nearly half a billion visits, making it an excellent place to market your online course business.

Supposing you have a course about how to make money online, check out what the platform has in store for you.

3 Insanely Affordable Marketing Strategies Quora

Pretty epic, huh?

Before you start using Quora, however, consider these points so you can get better results out of your marketing endeavor:

  • Make sure that your answers are comprehensive enough. Simply answering, “Click this link to learn the answer to your question” will get you nowhere. Add answers that can solve your reader’s problems. Make your answers count.
  • Make ‘em itch. While your answer needs to be helpful enough, don’t add everything on there. After all, if you’ll do that, then they won’t have any incentive to click your link.
  • Quora is a productivity black hole. Just a word of caution: You might want to track your time when marketing your online course business via Quora. The platform is such an epic place that you’ll most likely get carried away engaging with other people for hours if you aren’t careful.
  • Be picky. Don’t just answer all the questions that you’ll encounter. You’ll get better results if you’ll prioritize questions with a huge number of follows, first.

When you’re done with those, then that’s where you can start answering all the questions that you come across.

What’s next?

With the right strategies in place, you’d be able to skyrocket your online course business’s growth without having to break the bank.

Are there other affordable, yet effective strategies that you can share with the community?

If you have a few tricks up your sleeve, then please share it in the comments section below.

How To Buy Twitter Followers That Are Real

Real Twitter Followers

One of the best things that you can do for your online course business when it comes to Twitter is to buy real Twitter followers. Now, you might be wondering, how to buy Twitter followers that are real? This is a legitimate question, because there are a lot of companies in the industry that aren’t selling their clients legitimate engagement. One of the best ways to purchase Twitter followers that are real is to do a deep dive of the company that you’re thinking about working with. Visit their website and take a look at the features they are offering. Is their website secured with HTTPS? Do they have positive reviews on their home page or elsewhere that can be proven to be legit? Aspects of a company like this all come together to determine whether they are reliable or not.

Protect Your Existing Reputation

If you are prepared to start taking your online course business really seriously, then you need to protect your existing reputation. While it might not be as big as you’d like it to be at this point, associating yourself with a company that is selling fake Twitter followers is only going to set you back even further. Another thing to consider when wondering how to buy Twitter followers that are real is what their pricing looks like. There are plenty of companies out there that seem to be offering their clients rates that are too good to be true, and we’re here to tell you that they probably are. In an industry like this, you really need to be spending a little bit more than you might be OK with, to get the quality that you need.

some useful and needful seo essentials

The secret to success in SEO lies in knowing which areas you must focus on to ensure that everything functions smoothly. Once everything works well, it is imperative for you to move in the right direction because whatever you are doing originates from some strategies that you have developed after careful consideration.  Have you established a strong manual outreach plan and taken the time to optimise your content? To ensure smooth functioning of all the elements of SEO, before you implement any process it is of utmost importance to check that everything that you want to perform is ready to function the way you want.

According to the SEO experts at Cultivate Express, having a checklist to verify every point of action is part of the best practice that you must strictly follow. It is like having a thorough check of your vehicle before going on a long drive. Indeed, it does not guarantee protection against mishaps, but it increases the chances of performing better in search engine rankings. The focus of attention must be on everything concerning keywords, content, and links, which are the pillars of SEO. Which area of SEO you must concentrate on before taking the plunge will be clear as you keep reading this article.

Choose the keyword

SEO moves on keywords, which are the search terms that commonly surface during searches. You must know which are the key words commonly used by searchers in your business niche so that you can develop your SEO strategy around it.  There are two steps in the process – first you must identify the keywords and then ascertain its power to drive traffic. Since the purpose of using keywords is to drive maximum traffic to websites, the ability to attract traffic is also an indication of how much search engines like it.  Keep in mind that the purpose of SEO is to be lovable to search engines as well as the targeted audience. The better you can balance between the two, better is the SEO prospect. Using a Google Keyword Planner is an easy way to get a toehold in keyword research that follows.

Gauge the competition

After ascertaining what search terms you must target, you must know as much possible about the opponents. Unless you know about the competitive scene, you will never be able to work out the appropriate strategy that would help to encounter it. You must try to figure out how your competitors are doing and try to understand what keeps them ticking. Use the chosen keyword to obtain a search list and concentrate on the first ten results, excluding the paid advertisements, as this constitutes the core of competition that you would be facing. Analyze each website very carefully to figure out the reasons why it is doing well, and you will gain valuable insights that would help to build your campaign in a better way.

Create high-quality content

To make your website stand out from the crowd, you must create original content of high quality that is most relevant for the target audience. It is perhaps the most difficult part of SEO campaign but is also the most important. Compelling content not only draws great attraction, but it also enjoys a high rate of sharing. Quality content creates wider outreach and keeps visitors engaged for an extended period. Website authority gets a boost through extensive sharing of content, and this aspect would in turn favorably influence search rankings. The success of SEO is largely dependent on your ability to produce cracking content that the audience would lap up.

Keyword in header

Presenting content on the web page needs special skills because it helps Google to understand easily what the content or page is about. Organizing content is a critical aspect of SEO that can make a lot of difference in performance.  For better consumption of content, its layout should comprise of the main heading with several sub headings for the sub parts of the content that are broken into small sections as it facilitates quick understanding.  Placing exact keyword phrases in sub-headings is almost mandatory.

Page title must have keyword

If sub headings are important places for keywords, you can well imagine how important it is to put keywords in the page title. However, the only difference is that you may or may not use exact match keyword phrases in the page title. The most critical element is that the title must be enticing and not the run of the mill type. If the title is not attractive, it will escape the attention of viewers although keywords would be good for search engines.

Keyword in the post as well as URL

Since the URL is the most prominent place that Google looks at, putting the keyword in URL enables Google to figure out quickly about the blog post. It increases the chances of Google picking up the content during searches for the keyword. By placing the keyword in the post, you make it easier for Google to link it to the searches as now there is a keyword at the most relevant places where Google might look for it.

Point to the content internally

It may sound like beating your own drum, but you cannot help it. Provide proper link throughout the website so that no matter on which page the visitor is, there are high chances that they would automatically reach the content that you want them to see.  If needed, you may have to edit some old posts to include links to new content.

Acquire backlinks by following a link building strategy

External links or backlinks remain as relevant as ever before. When you publish quality content that drives traffic and enjoys sharing, Google picks up the signal, interprets it as a sign of authority of your website and uses it favorably during ranking.  Follow a link building strategy to establish a relationship with other sites that would willingly share links with you.

The above listing is only a part of good SEO, but by following it, you will get a head start that puts you quite a few steps ahead in the competition.

Conclusion

SEO is an integral part of promoting your website on the web and just not to lose traction on the SERP’s, you should follow all these points. To make sure you are following the right path, always keep an eye over your ranking every now and then.

Watch SEO Keyword Research Tutorial

How to Use Typeface and Font Size to Improve Conversion Rates

The typeface is one of the most underrated features that designers often neglect when designing a website. A good designer knows the importance of typography and the impact that it has on the viewer. Studies have shown that the sort of typography you choose has the power to either enhance or decrease the user experience and viewer’s mood. If the visitor finds your content too hard to read or unappealing they is likely to abandon the site; which in turn will decrease your conversion rates. An ideal font choice can improve the user experience, and it also has the capability to reflect your business’s vision as well as goals. The aim should not only be to create a website with quality content but to create one with visually appealing, quality content.

How to choose the perfect font and mistakes that should be avoided:

Selecting a suitable typography choice includes selecting the correct font type, the right size of font, ideal color, line spacing and kerning. Although typography may seem irrelevant compared to other aspects of website designing, however, it plays a key role in increasing the conversion rates. There are certain considerations that should be kept in mind when deciding on a suitable typography.

Related Post: Give Your Site A Fonts Facelift

  1. Pick a Font for the Targeted Audience, and One that Represents your Brand Identity

If you are new to the concept of fonts you probably believe that fonts like Calibri, Arial etc. are designed for a specific context. You need to start thinking outside the box and move on to selecting the font based on your targeted audience and your brand identity. Every font has its own personality. Are your targeted audience Millennials or are you trying to approach a bit more mature generation category? Is your site being developed for a specific gender? Does the font go with the type of business you conduct? These are the sort of questions you need to ask yourself before committing to a font.

  • Modern/Contemporary Font

How to Use Typeface and Modern Font Size to Improve Conversion Rates

These fonts usually have a minimalistic and neat design. Their beauty lies in their simplicity. The characters are often either very thin or bold, such as Lombok.

Download it at Behance.

Related Post: How To Customize WordPress Site By Adding Custom CSS

  • Traditional Font

How to Use Typeface and Traditional Font Size to Improve Conversion Rates

These fonts give off a more traditional vibe as they have been around for quite some time. They signify comfort and reliability, as represented by the fonts Georgia, new times roman etc. If you want your website to have an old-fashioned and classic personality, these are the fonts that you should opt for. Fonts such as Athene and Barbaro can also serve the purpose.

Download Athens at Behance.

Download Barbaro at 1001Fonts.

  • Sophistication and Grace

How to Use Typeface and Sophisticated Font Size to Improve Conversion Rates

Fonts that usually have a lot of arches and curves are often used for beauty or romantic related websites. For example, the Castro script gives off a romantic vibe, whereas fonts such as Vanity are perfect for creating beauty related websites.

Download Athens at Dribble.

  • Bold Fonts

How to Use Typeface and Bold Font Size to Improve Conversion Rates

Well-defined fonts with strong and bold characters are generally used to make a bold statement and instantly grab the user’s eye. Some good examples include fonts like Consequences and Nevis.

Download Consequences at Fontspace.

Download Nevis at Fontspace.

  • Personalized Fonts

You can always opt for a customized font, specifically created to truly capture the essence of your company. It will help you create your very own distinctive brand identity.

  1. Readability

The objective of your website should be to get through to your customers via your content, but that might be hard to do if your content is not readable. If the content of your website is too hard to read, visitors are more likely to leave your page. This can contribute to higher bounce rates and decrease in conversion rates. Certain factors which affect the readability of content are listed below:

  • Design

While creative fonts can add energy to your website, still it must be never overdone. You should not make the font so extravagant that it becomes near impossible to decipher. Sometimes less is more; so don’t over complicate matters by making the content too hard to read for your visitors. Never compromise on readability!

Using fonts of one too many designs will create a clutter, and give off an untidy look. Try to avoid this mistake as it can create confusion for the visitor and contribute to an overall negative impression. Stick to one or a few fonts when creating a website.

  • Size

Something potentially as insignificant as font size can still have a huge part in accurately representing your brand’s vision and identity to the site visitors. The font size to be implemented should neither be too small, so as to avoid putting a strain on your viewer’s eyes nor too big that it takes up the majority of your page area. You are more likely to have a better platform for interaction with your visitors if the font size is readable. Moreover, they will be better equipped to understand your message. In this day and age, people access the internet through a variety of devices (smartphones, laptops, tablets etc.). So, you need to pick a font size that is compatible across different interfaces.

  • Importance of line Spacing and Kerning

Factors such as line spacing and kerning help the viewer perceive the approximate length of the content. If the content appears too long or it is too much of a hassle to read, the visitor is most likely to leave the page. Furthermore, if the space between characters or the lines is either too wide or not enough, the user might face difficulty in reading the article. Kerning and line spacing need to be equal to every line/character; otherwise, your website might have an unprofessional feel to it.

Related Post: Few Ways To Make Your Site Easily Accessible

  1. Color Scheme

When choosing the color scheme, you need to bring into consideration to the targeted audience and their preferences. Think about the targeted age group, gender as well as niche; then select your color scheme accordingly. Studies have shown that females usually prefer light sober colors while males are drawn towards brighter and darker colors. Depending on these (and other similar) factors, pick a suitable color for your font. You need to pick a dominant color for your brand logo and some other colors for the website that compliment your dominant color.

Adding color can truly brighten up your website, but you must never add too many colors so that it becomes an indistinguishable mess of bright hues. The colors should be harmony with each other rather than creating a clutter. This is where white space steps can again prove advantageous. White spacing is a crucial aspect that often not given its due share of importance. If done correctly, it can increase the overall readability and adds finesse to your website.

Conclusion

Focusing on tiny details such as font, its size and color may seem like a waste of time as well as resources, but it is sure to pay up by increasing your conversion rates. Every typeface has its very own personality and every color tells a different story. Together they have the ability to impact the viewer’s mood and emotion. Hence, it is a way of converting a random visitor into a potential client with minimalistic effort.

 

Steps to Help Create a Blog on WordPress blog on weblizar.com

There are so many reasons why bloggers choose to use WordPress for blogging. The top reasons are because the platform is free to use, there are many resources to rely on and there are so many free themes and plugins. What’s more is that a WordPress blog will be better because Google loves the WordPress platform since it is updated frequently and the content is well structured. Even so, you should not just setup a WordPress blog for the sake of it. There are a couple of things you need to do.

  • Understand the costs

successful tips on how to create a wordpress blog

Yes, WordPress is free, but setting up a commercial blog will not be completely free. This is because you will have to rely on other companies for the domain name and hosting. On average, web hosting will cost between $4 and $15 per month. Buying a domain name will also cost you money. You should avoid using the free blogging option because there is no control, no customization and there are so many other limitations.

  • Install WordPress

create a wordpress blog

To install WordPress, you will need to first sign up with a web host. Pick a hosting company with care since not all of them will give you the reliability you need. After signing up with a web host, you will be required to pick a hosting plan which has to meet your blogging needs. You also need to pick a domain name which is often given free of charge by most web hosts. The next step after filling the required fields is to click on the install button to install WordPress. Creating a WordPress blog has never been this easy. No technical knowledge is needed. The process takes between 5 and 10 minutes.

  • Customize the blog

Once you install WordPress, you will be provided with a link that will direct you to the WordPress login page. Enter your login details and sign in. Doing this will take you to the dashboard where you can customize your blog. This can be done by customizing the default theme or by installing a new theme. There are so many free and premium themes to choose from. Always select a theme that is simple, responsive, easy to customize, SEO ready and secure.

  • Add posts

It is very easy to add new posts on the WordPress blog platform. Select ‘Posts > Add New’ on the dashboard. This will open an editor screen which is similar to MS Word on the Pages on Mac. Fill the required fields then publish. The good news is that you don’t need to have any coding skills to create your posts. The editor does everything for you. For the purpose of internet marketing, you should not forget to add relevant authoritative links to your posts.

These are the steps you need to follow when creating a WordPress blog. Thereafter, you can learn how to get more traffic to your blog and how to monetize it. There are so many resources available online to help with these steps.

That’s really an easy way to set up a whole new WordPress blog all by yourself. DIY tips always help us to learn and understand things better by doing them yourself. And that’s the reason why you should go through some more DIY tips such as Designers Starting Afresh On WordPress – DIY Tips and Become An SEO Superstar For Your Blog – DIY Tips And Tricks.

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We are in WordPress (themes and plugin) development since 2010. We design beautiful & responsive WordPress themes and plugins. We have a team of passionate IT-Engineers.

 

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