Today, online presence is a must in the digital world, which is probably why the online community became as competitive as it is. And with this being the case, the key to a successful marketing strategy is inevitably the content people read. That gave the urge to invent some easy steps to improve content instantly.
However, even the most useful, insightful and creative content can easily be overlooked. Customers need to find it appealing and most importantly, find it in an online search. Therefore, what you need to beat the competition is the perfect content writing strategy.
To help you out, we have created a 5-step guide:
Think about your current customers – who are they and what do they want? If you want to convert more customers with your content, you need to use what you know.
Make sure that you identify and understand your audience. Once you know who you are speaking to and what they need from you, you can use the appropriate language and best topics that will hold their interest. Only by targeting your audience, you can convince people to take the next step and purchase your product or service.
For a customer to be able to find your content, it needs to rank higher in the search results. Therefore, you must pay special attention as to which keywords you will use as signs for the search engines.
Use the keywords in your titles, headlines, as well as the meta description and the remaining in the text. Of course, you should make sure that they take part of the text as naturally as possible.
According to Moz, your content won’t matter if the headline is not great. Therefore, make sure to use the keyword in the headline, but spend a great deal of time and dedication to crafting the perfect headline. After all, this is what your customer first sees when he looks at your content.
If you are not informed on SEO strategies and have no experience in using the proper keywords at the right places, chances are you will not be able to implement these steps into your marketing strategy. Therefore, even if your writing skills are amazing and you do your best, sometimes your best shot at increasing sales and brand awareness is asking for help.
Fortunately, there are many writing services out there, such as Aussiewritings that specialize in writing website content and increasing traffic. It is very simple – if your strategies do not work, a small investment is your best shot at becoming a successful website owner.
Regardless of the writing style you used, poorly edited content can never convert sales. Many people notice the grammatical flaws almost instantly, and there is only one thing this will indicate – lack of professionalism.
If you appear as irresponsible and careless to your audience, they will not keep reading your content. No one wants to be working or purchasing from a business that cannot dedicate a small amount of time to ensure the content accuracy. Therefore, you should always proofread your content before posting it, and if you have any trouble doing it yourself, there are many proofreading agencies out there where they have professionals doing the trick for you.
The minimum you should update your site’s content is once a year, but nowadays, even this is considered a bad strategy. If you want to keep visitors and customers interested, updating your content on regular basis is the best way to go.
Sometimes, even re-posting can do the job. However, make sure to publish fresh content to keep the audience interested whenever you can. And don’t forget – even if you increase your website visibility and attract more visitors, you can lose them much faster than you think.
If you want to ensure website optimization, these are the key steps to follow. Good luck!
Also if you want to dig in more deeper on some exclusive and efficient content writing tips and tricks, please read 10 Online Writing And Editing Tools To Write SEO Optimized Content and How Blogging Is Important For Your Business.
About Author: Olivia is an independent journalist and passionate explorer. She likes to write about everything that can positively affect people’s life. When not searching for a new topic to write on, Olivia prefers to take a camera and enjoy the beauty of nature. Find her on Facebook.
If you want to increase your traffic and user engagement it is essential that you think about how you are writing your content. One of the main challenges of online content writers is writing content that is optimized for search engines but that at the same time appeals to the readers. When you type a word into a search engine and you get a list of search results that are relevant to your search term, those results pages appear as a result of search engine optimization (SEO). Basically, SEO is a method of optimizing your content for the search engines. Write SEO Optimized Content
So, how do you create content that ranks well with search engines and also persuades people?
That is what SEO optimized writing is all about. Not everyone can afford an expert SEO copywriter but the good news is that you can use this extensive list of software and online writing and editing tools to write your perfectly optimized SEO content:
Wordstream is an online marketing software platform that provides managed advertising services and shares online marketing services to achieve more traffic, higher-quality leads, and greater profits for your pages. The Free Keyword Tool allows you to get improved results, advanced filtering and customized data in your account. SEO expert Eric Lander says about WordStream: “In a time where most willingly pay for multiple commercial tools, it’s refreshing to see one free tool deliver great results that render the others useless.”
This is a very useful keyword density checker where you can enter a URL or paste an article, choose the number of keyword results to display, and how many words per phrase. Your results will display and you can see both the count and density starting with the most frequently used words and phrases. While there are not any proven guidelines set forth by search engines for keyword density, you should keep your primary keywords between 2 and 3%.
Ukwritings is a proofreading and writing tool to help you with your content writing. You can also check for plagiarism to make sure you produce original, high-quality content.
Use this free SEO on-page optimization tool to see the important SEO content on your web page URL the same way a search engine views your data. You can use this tool to review your pages and also use this tool to crawl URLs from a competitor site.
Use this writing assistance tools to carefully edit and proofread your content and make sure it is optimized. Good writing is important for SEO optimization.
This online word counter is perfect to keep a count of your words and characters and assess your typing rate when writing your content. There is no optimal amount of text per page, and this is going to differ, based on the topic, and content type. However, it is important to keep track of your page word count and see which numbers rank best.
Essay writer is a proofreading and writing tool to help you with your content writing. Clear and accurate content is key both for SEO optimization and for your readers’ engagement.
Slick Write is a powerful, free application that makes it easy to check your writing for grammar errors, style, and other features of interest. Using good grammar structure and wording strongly improves your content’s impact and readability.
This writing app can help you write better and faster and make your writing a fun experience. The Ginger Software includes features such as grammar checker, sentence rephrases, translations and text reader, among others.
Use this copywriting tools for writing and editing your content and for quality writing guides. Remember to always keep you content original and informative.
Writing good SEO optimized content can take a long time if you are not a professionally trained SEO copywriter. You should take advantage of these 10 useful tools to always optimize your content to perform better in search engines. They will help you improve your traffic, generate clicks and expand your brand. When using these SEO strategies always remember that your page should be focused on the user and therefore you should always produce very high-quality content. Combining these tools with a user-focused approach is the perfect recipe for online content marketing success.
This blog contributted by Gloria Kopp, is an educator and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career of business writer, now she works as a part-time blog editor at Academized. Besides, she is a regular contributor to such websites as Engadget, Huffingtonpost, etc. Read her latest posts on Studydemic.