Sometimes it is difficult for webmasters, content writers and SEO’s to decide the topic of the new blog. Although there is so much to talk about online but the margin of what will appease your users is very thin. So, it becomes even more difficult to finalize the new topic for your upcoming blog. In this fast lane life, we make many mistakes and sometimes we have the answer in front of us still we complicate it for no reason and then curse the internet for the trouble. But the truth is, you can get more traffic through your existing articles. Sound’s interesting eh!
So, I suggest you check your existing content before planning to go to a new content war.
In this article, we’ll be seeing various ways through which we can get more traffic through your existing articles and some content hacks to modify your existing content.
So we’ve convinced you to take a magnifying glass to your old content in search of great candidates for updates? Great! Now let’s take a look at the most important steps to consider during your updates:
The specific terms that people use to find content are always in flux. Revise your keyword research and implement the highest-traffic keywords that relate best to your content, without losing any search terms that your content is already ranking for.
In an exceptionally rare address to the SEO community, Google employee Amit Singhal wrote a blog which shared some advice for marketers hoping not to get on the bad side of Google’s savage Panda. Some of the questions he recommended we ask included:
In other words, take the topic you have in place and expand on it. Dig deeper into any statistics you have used and be sure to interpret and explain them (not just post them), so as to provide as much value as possible to the reader. Revise each piece with the vision of making it the most and complete article of its kind on the internet.
If you aren’t linking to other pages in your content, both on your own site and outside it, then you’re doing your content a great disservice. By linking to other reputable pages, not only are you improving your content’s potential value in the eyes of Google, you’re also taking the first steps to building relationships with other websites in your industry, which are SEO gold.
If you use data from a website, place a hyperlink to that site in your content. If you quote a celebrity or topic expert, link to their personal blog or Twitter account. Then, go through your updated content and try to spot any opportunities for logical cross-linking to other pages on your website.
Maybe while going through your old content, you spot a blog that would make a great infographic? Maybe your research intensive blog would translate brilliantly into a slideshow format? Be on the lookout for content repurposing opportunities while checking through your old work. Sometimes attracting huge numbers of readers to a piece of content is as simple as meeting them on a different platform. When repurposing content, don’t forget to follow the steps above when revising the original piece.
I’m sure I’ve made it clear that, whether it’s to escape from the jaws of the Panda, or just to win more traffic through existing content, revising, refreshing and updating old content is certainly worth your time. Need someone to help you figure this all out, or to help you with an especially tricky Panda problem? You know who to call.
Isn’t that great and simple. But still if you don’t agree with me, maybe this could help Top 10 Ways To Find Topics For Your Blog Those Are In Trend
Being said and heard many times that content is the king of SEO, we can’t deny the fact that this statement holds. But you can’t just put any content you found online and giving that content little tweaks and that’s where SEO friendly content comes into picture. SEO-friendly content is mandatory if you want to boost your content online which will eventually bring traffic to your website and that’s the whole game.
Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.
Here’s a small how to create content that both your audience and search engines will enjoy.
The key to success is originality of the content, the lesser it is plagiarized the more benefit it will give to you.
There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.
Copyscape is a plagiarism checker that can help you test your site’s content for its originality. Duplicate content, by and large, is not appreciated by search engines and it won’t help you rank higher in SERPs.
If you find it difficult to come up with new content ideas, here are 10 quick ways to find inspiration for your next topic.
Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate.
Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP.
Also, make sure that your URL is relevant to the title, rather than a sequence of numbers that only makes it more complicated.
It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.
Headings also help search engines get a quick overview of your content, which is why it can be beneficial to feature your focus keyword at least once.
Whether you follow the structure of H1 to H6, or simply add H2 and H3 headings at relevant points throughout the text, consistent structure in your pieces of content is appreciated.
Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.
Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want.
The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure.
Online readability tests allow you to learn the “reading age” someone needs to understand your content, and they depend on:
Despite the different readability formulas, you can still gain valuable insights on your writing that become even more useful if you want to target a wide audience.
Is your content suitable for the audience you want to target?
Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics.
External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility.
Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.
The optimization of your images provides an additional opportunity to show up in search results, this time in image search.
As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimize your images. All you have to do is keep in mind a few simple tips:
Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience.
What does your audience expect from you?
How can you enhance the user experience?
Does your site sabotage your content?
All the questions above can be answered by paying closer attention to your site, your content, and your target audience. Google rewards pages that focus on user experience, so never underestimate the power of the user.
SEO-Friendly Content is the need of the hour and it should be implemented well to make sure that you are up to the mark of whatever you are doing and you are not lacking behind in any aspect.
Hope you have enjoyed this blog post and our other blogs as well.
In case if you have missed reading, go through Top 10 Most Illustrated Web Designs or Top 10 Ways To Get More Views On YouTube Videos.
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