If you have spent a few years in the online world while promoting your business or selling products online, you must have been familiar with the term Content Marketing. It is anything and everything you do when putting words online on your blog, website or social profiles. Content marketing is the need of the hour because in SEO world there is a very common saying that “Content Is King” because it drives traffic to your website and everything can be done if your website have traffic.
Content marketing is important if you are planning on getting your business out there on the internet so people can find you. Let’s look at some of the reasons why:
Your number one reason for using content marketing is to get people to your site or your salespage. You can either get them there free or by using paid ads. SEO will help you get them to your site for free. While in the past you could trick the search engines by keyword stuffing and back linking, those days are over.
These days, search engine optimization has to start with quality content. True, you still need some keywords and backlinks to your site to do well in Google searches, but the days when just keywords and backlinks worked are long gone.
Besides using your content to help the search engines like you, you also need it to get your visitors like and trust you. They need to get to know you, and for that you need blog post and/or videos. When people like you, they will visit again in the future, and you’ll be able to build up trust. Then when you sell something to them, they will be more likely to buy.
You also need content to encourage visitors to your website. I mentioned SEO before, but that’s not the only way to get people to your site. You can create a post on your Facebook page or an Instagram image which links to your site. For that you need content too, even if it’s just the minimum to create an infographic.
People are on your site now, your content got their attention, now you need to create more content so you can generate leads. Create a guide or a useful checklist to collect email addresses. Once you have their email address you can notify them when you add new content to your site, or when you have something interesting to share.
There are millions of websites out there, why should anyone buy from yours? You can’t just get them to your site and expect them to buy from you without trust. You need to connect with your readers. Show them that you know what they are going through or what they need, and deliver the solution. Guess how you do that. Exactly! Content!
Your brand is your business and your business is you. You want people to connect your brand with trust, with quality. For that you need to have a consistent message that you send out in the world. You need to tell the world what you do, how you do it and why. In other words, content marketing grows your brand.
There is an art to writing product descriptions and articles that sell. But to make your sales content work at its best you’ll need to deliver it to your prospect when they are 100% ready to buy and that your sales funnel should be prepared to drive the user to your product. How do you know when that is? If you’ve been nurturing and tracking their progress using content marketing, then you’ll have all the information you need.
Content marketing is no less than an opportunity to grab to promote your business or selling products or generating leads for that instance. It is way deeper than it seems, if used properly, you can achieve unimaginable results with proper content marketing strategy.
And while you are still here, don’t forget to read out Content Marketing Trends for 2017.
Sometimes it is difficult for webmasters, content writers and SEO’s to decide the topic of the new blog. Although there is so much to talk about online but the margin of what will appease your users is very thin. So, it becomes even more difficult to finalize the new topic for your upcoming blog. In this fast lane life, we make many mistakes and sometimes we have the answer in front of us still we complicate it for no reason and then curse the internet for the trouble. But the truth is, you can get more traffic through your existing articles. Sound’s interesting eh!
So, I suggest you check your existing content before planning to go to a new content war.
In this article, we’ll be seeing various ways through which we can get more traffic through your existing articles and some content hacks to modify your existing content.
So we’ve convinced you to take a magnifying glass to your old content in search of great candidates for updates? Great! Now let’s take a look at the most important steps to consider during your updates:
The specific terms that people use to find content are always in flux. Revise your keyword research and implement the highest-traffic keywords that relate best to your content, without losing any search terms that your content is already ranking for.
In an exceptionally rare address to the SEO community, Google employee Amit Singhal wrote a blog which shared some advice for marketers hoping not to get on the bad side of Google’s savage Panda. Some of the questions he recommended we ask included:
In other words, take the topic you have in place and expand on it. Dig deeper into any statistics you have used and be sure to interpret and explain them (not just post them), so as to provide as much value as possible to the reader. Revise each piece with the vision of making it the most and complete article of its kind on the internet.
If you aren’t linking to other pages in your content, both on your own site and outside it, then you’re doing your content a great disservice. By linking to other reputable pages, not only are you improving your content’s potential value in the eyes of Google, you’re also taking the first steps to building relationships with other websites in your industry, which are SEO gold.
If you use data from a website, place a hyperlink to that site in your content. If you quote a celebrity or topic expert, link to their personal blog or Twitter account. Then, go through your updated content and try to spot any opportunities for logical cross-linking to other pages on your website.
Maybe while going through your old content, you spot a blog that would make a great infographic? Maybe your research intensive blog would translate brilliantly into a slideshow format? Be on the lookout for content repurposing opportunities while checking through your old work. Sometimes attracting huge numbers of readers to a piece of content is as simple as meeting them on a different platform. When repurposing content, don’t forget to follow the steps above when revising the original piece.
I’m sure I’ve made it clear that, whether it’s to escape from the jaws of the Panda, or just to win more traffic through existing content, revising, refreshing and updating old content is certainly worth your time. Need someone to help you figure this all out, or to help you with an especially tricky Panda problem? You know who to call.
Isn’t that great and simple. But still if you don’t agree with me, maybe this could help Top 10 Ways To Find Topics For Your Blog Those Are In Trend
Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings.
Today, we will be discussing some of the predictive content marketing trends for 2017 year.
According to some of the industry experts, 2017 might prove to be bit challenging for the marketers.
“In 2017, content marketing is going to be even more challenging than it is today.”
Rand Fishkin, founder and wizard of Moz
“There’ll be fewer winners with much bigger jackpots.”
Larry Kim, founder of Wordstream
Content marketing has always been about blogging, ebooks or any other type of written content that can generate more email subscribers for the brand. These strategies continue to command, but brands will need to be more creative with their content’s formats to break through the cage.
Visual content will become more important and will carry more weight since search engines are getting better day by day at crawling and analyzing images to determine what your site is all about.
Gif lovers will be happy. I am certainly one of them.
With more competition into the already filled pool of content marketing in 2017, things are bound to get competitive and hard. Start giving more value to the tiniest possible things that you ignored previously as these little tiny bits together will become your supportive hand.
For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Writing about an over-discussed topic won’t help you in gaining the limelight, rather you will be standing among the rest. To stand out of the rest, discuss what possibly can be your niche. Ask yourself, Why should people read your post instead of thousands of others? Think like your niche audience and carve out more of that knowledge hole to serve the best.
Without any doubt, the video is going to be the next big thing as it has already shown it’s powerful presence in the previous year. According to Syndacast, 74 percent of all traffic will be video in 2017.
Social video platforms like Facebook are already into the game and they are optimizing feeds to improve their user’s experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. Wait, first complete reading and then get ready with your camera’s to film.
This is a more known fact that brands are spending more on content marketing than advertising. This trend will prevail in 2017 as well.
In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than it’s counterparts, such as ads and companies are preferring to allocate more money on content marketing to value themselves up.
Phew! my job is still gonna be with me.
Content marketers know the secret behind acquisition but retention is not the thing they ver much focus on. In 2017, this secret ingredient will be mixed will our content niche and brands will be more aware of building growth from their existing customer slot rather than following “just acquire them” trend. Measuring daily or weekly active users to ensure consistent engagement until conversion is one the key recipe.Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.
Likeways instead of just reading this blog post, you should engage, subscribe, and keep coming back for more lovely blogs. I know you all liked this blog post and you will be coming for more. I can totally rely on you guys !
So that’s all folks!
The little and the big hidden secrets those are going to conquer 2017 as far as content marketing is concerned. Try and test it, comment below for any niche query and you’ll be answered for sure.