Content Marketing has always been on the shinier side of the paper where marketing strategies are building up. To stay trendy, you need to follow public’s demand and keep it on top as content is king and public is king of the kings.
Today, we will be discussing some of the predictive content marketing trends for 2017 year.
According to some of the industry experts, 2017 might prove to be bit challenging for the marketers.
“In 2017, content marketing is going to be even more challenging than it is today.”
Rand Fishkin, founder and wizard of Moz
“There’ll be fewer winners with much bigger jackpots.”
Larry Kim, founder of Wordstream
Content marketing has always been about blogging, ebooks or any other type of written content that can generate more email subscribers for the brand. These strategies continue to command, but brands will need to be more creative with their content’s formats to break through the cage.
Visual content will become more important and will carry more weight since search engines are getting better day by day at crawling and analyzing images to determine what your site is all about.
Gif lovers will be happy. I am certainly one of them.
With more competition into the already filled pool of content marketing in 2017, things are bound to get competitive and hard. Start giving more value to the tiniest possible things that you ignored previously as these little tiny bits together will become your supportive hand.
For example, rather than writing a blog post about “how to attract customers online,” you’re better off writing about “how to attract returning customers through Facebook Ads.” Writing about an over-discussed topic won’t help you in gaining the limelight, rather you will be standing among the rest. To stand out of the rest, discuss what possibly can be your niche. Ask yourself, Why should people read your post instead of thousands of others? Think like your niche audience and carve out more of that knowledge hole to serve the best.
Without any doubt, the video is going to be the next big thing as it has already shown it’s powerful presence in the previous year. According to Syndacast, 74 percent of all traffic will be video in 2017.
Social video platforms like Facebook are already into the game and they are optimizing feeds to improve their user’s experience. Having more videos also improves SEO, as Google—which owns YouTube—favors them in search results. Wait, first complete reading and then get ready with your camera’s to film.
This is a more known fact that brands are spending more on content marketing than advertising. This trend will prevail in 2017 as well.
In fact, Sam from HubSpot predicts that this trend will lead publications that generate leads with content marketing to buy out those monetizing with ads. Content marketing is more cost-effective than it’s counterparts, such as ads and companies are preferring to allocate more money on content marketing to value themselves up.
Phew! my job is still gonna be with me.
Content marketers know the secret behind acquisition but retention is not the thing they ver much focus on. In 2017, this secret ingredient will be mixed will our content niche and brands will be more aware of building growth from their existing customer slot rather than following “just acquire them” trend. Measuring daily or weekly active users to ensure consistent engagement until conversion is one the key recipe.Instead of just bringing you to this blog post, we should optimize it so that you engage, subscribe, and keep coming back.
Likeways instead of just reading this blog post, you should engage, subscribe, and keep coming back for more lovely blogs. I know you all liked this blog post and you will be coming for more. I can totally rely on you guys !
So that’s all folks!
The little and the big hidden secrets those are going to conquer 2017 as far as content marketing is concerned. Try and test it, comment below for any niche query and you’ll be answered for sure.