Instagram is globally famous for its emphasis on imagery. The concept of this innovative social media platform is an important lesson regarding the approach that businesses should have when designing websites and marketing online. The quality and consistency of images on websites is essential.
A new web design needs to focus on displaying high quality images that web users can respond to positively. Businesses need to make an effort to include more photography and take advantage of the value that is associated with online imagery. Consider the quality of images that you use when you want to include images on your social media platform or website.
A cluttered website is not an attractive prospect for web users. Making the decision to get rid of any distractions that compromise the user experience is essential for good web design. Web users need to be able to find the information they want as quickly as possible. It makes more sense to have a clutter-free and simple website than additional widgets that may cause users to log off as soon as they arrive.
An important lesson that web designers can learn from Instagram is the importance of using the site more often. Instagram is among the popular platforms for individuals and businesses around the world. It is an attention-grabbing way to showcase your business when you want to sell products whether you are at work or on the move. Find real Instagram followers here.
Instagram is a beneficial inclusion in web design, especially for businesses that have stringent budgets. It exposes your business to the world and unlike conventional advertising and promotion techniques; you can edit or change your content with ease.
Instagram is a platform that allows your online presence to be permanent without limiting your ability to change and adapt your messages as the need arises. You will be able to target specific customers and maximize on your budget.
Instagram gives you insight into who your prospective customers are and what they expect. It enables you to get to know then and understand their needs. Analytics help you analyze the performance of your Instagram posts and you can use this information to adapt your business and identify your audience.
The internet is a virtual shopping hub and standing out from the rest of the competition requires strong online presence that enables people to instantly recognize your business and brand. They will be able to visit your site and Instagram account to see what you are offering before they make purchasing decisions.
Walter Moore is a well-established digital marketer with one of the leading mobile application development companies. He has extensive knowledge in social marketing, especially gaining and marketing to followers for Instagram. He used to write help articles to the users of social media platforms.
Even though it may have nothing to do with you, your client’s future SEO results affects your reputation as a web designer.
While clients don’t understand that 50% of their website’s search results depends on what happens after the design and development of a site, their future results are still your problem.
It is your reputation at stake, even though on-page SEO depends on the work done on the site after your part is done and dusted.
Image Credit: Quicksprout
Which is why this checklist is essential for your team; to do all you possibly can to help your clients get the best possible search results, so that they rave about you as a web designer.
The WordPress host handles the technical, security, administration and performance issues of the website. Support and technical help, is also a sought after commodity in the hosting scene. Given the amount of WordPress site out there, some hosting vendors have created solutions tailored made for WordPress users. WordPress specific hosts are highly optimized for the platform, and as such reduce the speed of the website which is a major search engine factor.
If you’re not designing the site from scratch, be sure to select a theme that is mobile friendly.
Categories must make sense to users, and should include keywords.
Make it easy for users to navigate the site, easily locating the information they want.
If the site is designed primarily for the user experience, it is likely to be search engine friendly.
The purpose of a website is to provide information to visitors, but it also needs to work to make visitors take some kind of action. Working with a copywriter who provides search engine friendly content is key.
Ensure any links use the same format. Inform the client for future content management.
The default WordPress permalink is not search engine or user friendly. The post name is usually recommended.
This prevents search engines from indexing pages that should not be found by visitors.
This may be necessary because spam domains can create big problems for your client’s website and which have search engine repercussions.
When you have pages with long content that need to be paginated, Google sometimes views these pages as duplicate content, for which the site is penalized.
WordPress creates a page for each image that is uploaded to the site. This may be bad for visitors and search engines who may consider the page to be low quality.
Another great option is Installing a WordPress button plugin to the site allows your client to setup mobile friendly buttons that convert more visitors to subscribers.
Adding an SEO plugin like Yoast that helps your client more easily create search engine friendly content.
Every time your client uploads an image to their site, it should be optimized for SEO with regards to speed. Using a plugin like WP Smush automatically “crunches” images to reduce speed.
This plugin will help your client easily monitor and track the site’s progress.
When a website has schema markup in place, the website may be displayed in search results with those eye catching yellow stars, plus visitors can see what the site is all about, where the company is, what it does, how much their stuff costs, plus plenty of other stuff. It’s like an online business card in search results.
Useful for users as something of a table of contents, the HTML sitemap is a map of the site which is added to a page. It also helps search engines make more sense of the website.
The XML sitemap helps search engines crawl a site more easily in order to index it. It can be created using an SEO plugin like Yoast SEO.
Using a free online tool, validate the sitemap to ensure it’s error-free.
Force Google to “fetch” and index the site by requesting that it be indexed. Google does not guarantee that it will index any site faster, but it often does.
You can also request Bing to index the site faster than it would had you not requested it.
This is a comprehensive WordPress web designer’s SEO checklist and covers all areas related to web design from an SEO perspective. This includes:
The 10 Most Useful Ecommerce Plugins for WordPress of 2017
The rise of the World Wide Web has opened up a plethora of possibilities for budding entrepreneurs to expand their business plans globally. Platforms such as WordPress offer loads of robust tools and plug-ins to assist users in setting up and managing their websites efficiently. In the WordPress marketplace of 47000+ plug-ins, there’s a plugin for almost every function, and some superb whole in one ecommerce enablement plugins! Listed below are the top 10 e-commerce plugins that are currently helping businessmen sell more and sell better using WordPress.
With over 10 million downloads, WooCommerce is by far the most popular WordPress plugin and currently supports about 30% of online stores. The plugin was developed by WooThemes and later acquired by Auttomatic in 2015. Users can download and install the plugin from the WordPress archives free of charge. With WooCommerce you can easily manage and monitor all aspects of your e-commerce website in one place. Uploading product information, inserting graphics and PDF files, writing descriptions and setting prices, you can do it all here. Once you have published the website, the plugin also allows you to track the orders and have full control over the inventory.
WooCommerce also comes with smart extensions that assist you in managing appointments, customize your products, and integrate all major payment gateways including PayPal Pro and Stripe. The platform supports both digital goods and physical products.
Easy Digital Downloads
Easy Digital Downloads is a pretty unique and innovative plugin developed by Pippin’s Plugin Family. As the name suggests, the platform is apt for selling digital goods such as ebooks, mp3 files etc. The plugin caters to digital web stores and is surprisingly clutter free and manageable. Even the core plugin is available free of charge. There is no limit on the number of products you want to add, the robust back-end reporting system assists you in keeping track of all deliveries. Moreover, it works seamlessly with almost any WordPress theme and also offers users a whole set of really cool extensions and e-commerce solutions. The platform is also integrated with all the major payment gateways including PayPal.
EDD also boasts of an intuitive customer support team that guides you through every step of the way with simple video tutorials, interactive IRC chat rooms, and email connectivity.
Marketpress e-commerce plugin for WordPress is great for budding entrepreneurs and first-time users who are looking for a user-friendly interface and customizable tools. The free Lite version of the plugin is available on the official repository, however, it is pretty basic and lacks the prevalent advanced features. The premium version, on the other hand, comes with a rich and responsive interface, and is available under the WPMUDev Membership program; pricing starts at $24.50 per month. Registering under this program gives you free access to MarketPress plugin along with 134 other extensions and add-ons that work seamlessly with Upfront themes and other sub-layouts. Markerptess is a complete e-commerce solution for users, giving them absolute control over every detail of their e-store.
Both digital and physical goods can be sold here. Also, you can add multiple variations of the same product and promote them using aesthetically appealing galleries.
iThemes Exchange is created and developed by BackupBuddy, a platform famous for its useful plugins and smart extensions. This WordPress e-commerce plugin is famous for its usability and scalable framework. The streamlined interface spares you the trouble of writing complicated codes and is compatible with both digital and physical goods. The core plugin can be downloaded directly from the official repository free of charge. iThemes features a one-click installation wizard that takes less than a minute to set up. It works well with almost every WordPress theme and boosts the reach of your business considerably. You can even upgrade to the Pro package and unlock the advanced tools and add-ons such as purchase buttons, product variant feature, and email marketing solutions.
On the downside, the free version is not very effective for professional websites and established ventures; also the technical support community is very limited.
WP e-commerce was developed in 2006 and since then has been a rage among WordPress users due to its smart features and robust interface. However, the plugin lost its fan base to WooComerce’s growing popularity. WP e-commerce offers users the option of adding shopping carts, design catalogs and insert graphics to enhance the visibility of their web store (though the platform supports only list view format). The core plugin can be easily downloaded from the WordPress archives including a dashboard loaded with several extensions for monitoring the inventory, tracking deliveries and managing the sales. The table shipping rate feature comes built-in with the core versions, unlike other plugins where you’ll have to download a separate extension for it.
The platform offers users a total of 27 extensions. WP e-commerce also comes with an integrated PayPal payment gateway system.
Cart 66 Cloud
Cart 66 Cloud is an innovative and unconventional WordPress plugin for e-commerce web stores that comes at $95 a year. Although the plugin is not free unlike the others we’ve covered earlier, it is still worth a mention because of its awesome features and super responsive design. Moreover, most of the free plugins have to be upgraded to a premium one once your store starts expanding, so why not invest in a plugin that offers you all the functionalities at an affordable price? The plugin also comes with cloud support complete with all the SSL certifications, data encryption codes, security scans and protected payment gateways. At Cart 66 the products can be added just like any standard WordPress post that later gets converted into product pages using shortcodes.
Mailchimp subscription, unlimited storage space courtesy Amazon Web Services and access to 98 different payment gateways make Cart 66 a wonderful option for beginners.
Shopp e-commerce plugin is a smart option for users who are looking for a powerful marketing tool for computing and monitoring all the details of their web store. The developers at Shopp plugin believed in using separate tables for different sections for enhancing the performance of the database. A systematic arrangement of information leads to faster query generation and faster loading of the page. Here, users can sell and promote any kind of product whether digital, physical or virtual. It is a unique solution for users who want to include the function of recurring payments in their e-commerce platform without having a separate extension for it. The plugin offers PCI compliant protection, i.e., all your websites will have a PCI-DDS security certificate.
Shopify is a fast growing ecommerce website builder that lets you design your web stores, present catalogs and add multiple products on your website with a simple click. The drag and drop interface is a delight, the dashboard loaded with cool editing tools, while the marketing solutions help you manage your venture. Though Shopify works pretty well as a standalone product, the platform also comes with WordPress integration and is compatible with almost all themes you find here. Shopify is a user-friendly plugin that requires no technical expertise; you can install the program in a matter of minutes. It comes with inbuilt PayPal and Bitcoin integration, SSL certifications and even handles shipping. An inventory manager is a great tool for tracking sales of both physical and digital goods. Add to that the social media marketing tools and you are good to go!
Ecwid is a fast growing e-commerce solution for WordPress users developed for empowering businesses and start-ups. The platform currently supports more than 20000 enterprises and has partnered with both small-scale vendors and professional web developers. The standard version is available for free in the WordPress archives; however, it is better that you upgrade to the premium package paying a nominal sum. Ecrid is integrated with over 40 payment gateways including PayU and COD. First-time users get a free trial where they can design a website for free, also the platform offers domain support and free web hosting. The plugin works well with almost ever e-commerce WordPress theme assisting users in setting up stores that run on all devices. Everything from digital goods and physical products can be sold here. You can even share your content on social media platforms and expand your customer base globally.
Jigoshop is one of the fastest e-commerce plugins for WordPress that aims at reducing the server downtime and boosting the overall functionality of your store. The modern, reliable and secure plugin comes with a PHP7 optimized framework that is twice as faster as its peers. The intelligent interface is clutter free and easy to manage. Jigoshop also comes with a RESTful API that is integrated into the core version of the plug-in for enhancing the accessibility of the program. About 90% of the extensions offered by Jigoshop have been redeveloped and upgraded. There is even an increase in the number of payment gateways offered when compared to other previous versions. Because the interface is compatible with PHP7 there is a drastic reduction in the server runtime and response duration as well.
Hope you have enjoyed the list! Please leave your comments below if you have some more exciting plugins to share with the people.
Also do not forget to read about How Technical SEO And WordPress Work Together and How Quora Can Help You Gain 9,000+ Users In A Month
This post is contributed by Lesley Haught
The internet has evolved into a multifaceted platform through which users can publish information, share their ideas and passion, and even promote their businesses in the form of websites, blogs, and e-commerce sites. And, with the development of online and offline website builders, the process of creating a website has become an easy, accessible and highly affordable one. Authors, writers, bloggers, and even journalists have so much to gain out of a website that having one is integral to making them successful in leveraging the potential of a good reputation built on the web.
The best website builders, like any of these free website builders, suited for writer incorporate easy-to-use features like drag and drop HTML editors, which allow you to drag your design elements directly onto the page, add widgets and enter page text. Features to help you market your content well, track the success of individual posts with audiences, activating social networks for more traffic, and even selling your digital books make a website lot more than a web-based address for a writer.
The best website builders for bloggers will likely offer multiple solutions, various theme-specific templates and even widgets for all your author’s website development needs. Although it is recommended that you familiarize with website building, you don’t really need any real coding knowledge to use these builders and can concentrate on your writing. Let us take a look at some of the 5 best free website builders for writers.
Web.com is an award-winning website building solution whose features include a variety of integrated online tools and services including website design, web publishing, blog hosting, domain name registration, online marketing and e-commerce services that are specially designed for writers who typically don’t’ have any web design or technical expertise. With an easy-to-use point and click website building tool, creating your own author’s website has never been easier. Pretty much everything that they offer requires no technical background or previous website design experience, allowing users to set up their site within hours. With Web.com’s e-commerce tool, you can easily set up a store to sell your documents, books or whatever it is you blog about. Their website builder is also optimized to look good on any device. You can get started by choosing from dozens of web design templates created just for writers.
Wix.com is one of the world’s leading cloud-based web development platforms with 10s of millions of users worldwide. Wix’s inbuilt features make it simple enough for any author to create a stunning, professional looking writer’s website. The best part is that you require no coding skills to get your blog online within a few hours. Wix gives you everything you need to create a stunning free website including several gorgeous HTML5 templates tailor made for an author’s website. And, with its simple drag and drop website builder, making your own website can be so much fun! You can get secure, reliable and free web hosting for your site. Wix also offers valuable premium services, but its business model allows users to create a professional website for free. You can even sell your books or articles online as Wix incorporates an e-commerce template as well! Perfect for bloggers who want to sell the things they blog about online.
Weebly is an extremely powerful and easy to use online website builder that offers a wide variety of features and also incorporates an easy drag and drop website editor which is perfect for inexperienced coders such as writers. Another great feature is the responsive, fully customizable theme templates so that you can design your blog to suit your personal style and also manage to make it looks great on all kinds of devices! Thanks to Weebly’s interface, there is no need to learn any coding or programming to create your own blog. And with over 12 million customers placing their trust in Weebly for all their blog creation needs, This intuitive website builder includes features like built-in analytics, which will help you identify the kind of audience that your writing for, SEO so that you can popularize whatever your publish and e-commerce features to sell your books.
Squarespace is a robust website building platform that is most suited for those looking to start an author’s website. This intuitive builder comes loaded with elegant templates and tools help you make the most of your words and creativity, no matter what you blog about. Whether you are looking to create a simple blog or a product promotion blog with an online e-commerce shop, Squarespace comes packed with all the features you could expect from a premium website builder, for free! With its simple point and click functionality, you can build an authentic, fully customized blog with all the design and control elements that you desire. Squarespace websites even feature mobile responsiveness, without requiring you to put in that extra work to get a separate mobile website. It also comes loaded with integration features that allow you to seamlessly link your website with all the mainstream and independent social media platforms so that you can connect with readers from all kinds of social circles. Squarespace also allows search engines to find your books and blog as fast as possible.
Doodlekit is a free website builder that allows you to easily create a professional writer’s website with its hundreds of customizable design templates, which can be tailored to your writing niche. Whether you are looking to build a professional writing website, a hobby blog, or a hybrid of both, Doodlekit lets you do just that by taking care of all that complicated back end coding, so that you can focus on managing the content, designing and editing your blog. With Doodlekit’s professional-grade templates, add-ins and widgets, developing your own website with no prior knowledge of web development apps have gotten a whole lot easier. This site builder also allows for Integration of social media platforms including Twitter and Facebook feeds on your website or link to your Linkedin or MySpace page. This allows you to reach out and expand your reader base. Powerful built-in SEO tools let your books, documents or other content be easily found by all major search engines, including Google, and Yahoo. This enables you to get the kind of site traffic that is interested in your writings. Additionally, you can build an image gallery to showcase your work and even comes with a form builder that lets you collect reader information.
As a freelancer you’re your own boss, and that entails a lot of mundane tasks that require good judgement on how you go about doing things. It’s really important to learn how to be a successful freelancer if you want to carry out through the rough and tough times.
Some of these tips are going to appear as common sense, but they may be the reminder you need to refine your work process. I hope you’re able to pick some value in these tips, no matter where you’re at with your freelance career.
Should you always have a client sign a contract, even if it’s a small job? How do you put together or find the right contract for each job? Too many freelancers get caught up in the details of contracts, and it’s ultimately wasting a lot of time that should be spent making money.
All you need for the time being is a general agreement that covers some basic, yet important terms that both you and the client need to agree upon. In its simplest form, your contract terms should cover:
Having some basic terms in place for every project will help protect you, but more importantly, will help inform the client of how you work.
Once you have your contract, your client can then physically print, sign, and return, or digitally sign.
I’m not a legal professional nor does the sample above cover every situation. If things are starting to take off and you’re making large amounts of money from a single project, then you might want to get a legal professional involved to craft a specific contract for the job.
One of the biggest issues you hear about freelancing is not getting paid on time or getting stiffed by the client. I’ve luckily never experienced this, but that’s because I follow a simple process when starting a project.
To guarantee payment 100% of the time, you must require a down payment. For all projects I take on, I require 50% upfront before I start any official design work, and I make this clear to the client in our preliminary discussions and in my contracts. If the client has an issue with this, then that should raise a red flag. Also, by requiring a down payment, the project doesn’t progress without it, so you’ll never risk a late payment again.
Once I’ve received the contract signed and down payment, I’m good to go on starting the work. Then before I deliver any workable files, I require the final 50% payment. I do this so the client doesn’t take what I’ve created, cancel the project, and run. So before you’ve fully been paid, don’t send any master files or designs in full resolution.
By putting these simple practices into your process, you can guarantee that you’ll never be ripped off.
Saying no is hard, especially if you’re like me—you’re generous and want people to feel happy working with you. You don’t want to disappoint anyone, so you offer to help any way you can, not really considering the strenuous load it’ll put on you.
No matter what you do, you’ll disappoint someone. Whether it be the client because you’re unable to deliver halfway through the project, your family because you’re working long hours, or yourself because you’re so stressed with the work you’ve chosen to take on. So you must get comfortable with turning down work if it’s ultimately not for you or your availability. To help determine if you should take on a project, ask yourself these questions:
The worst thing about taking on everything that comes your way is that your plate may end up full, but with all of the wrong commitments. You’re stressed, anxious, and the worst part, now you’re left with no room to take on that golden opportunity. You can’t say yes to your ideal client if you never say no to the wrong ones.
Next time you get a project, don’t just reply with a yes. Really consider the opportunity, ask yourself those questions above, and proceed with a conscious decision for your future and wellbeing.
If you’ve followed my writing for a while now, you’ll know I share quite frequently about focusing your freelance business and the importance of it. I continue to share this tip because I regularly get message after message from freelancers who seem to be stuck. They can’t find enough work and they struggle getting their name out there.
By focusing your brand identity and the type of projects you take on, it’ll make everything much easier for you—from marketing to doing the actual design work.
Pick one or two services to specialize in, and only take on work that falls into those categories. Then turn down the rest.
Once you’ve decided on the services you now specialize in, be sure to translate that in your brand. Reword everything on your website to those keywords and phrases, only showcase that type of work in your freelance portfolio, and start producing content around those services to prove your expertise. All of this is a byproduct of marketing, which in turn will drive traffic and new freelance projects your way.
This tip goes hand in hand with the previous tip of focusing your freelance business, but I think is a topic worth elaborating on.
Many freelancers make the mistake of filling their portfolio with work just to show that they have some sort of skill in design. But most often, the work just comes off as all over the place, and will only do your portfolio a disservice.
There’s a difference between a freelance business portfolio and a school portfolio. Your freelance portfolio should only contain the work you specialize in and want to continue accepting via client work. The work can consist of past client work or even personal work.
Let’s say you specialize in logo design—if that’s what you want to be known for then you should only showcase logo projects in your freelance portfolio. That’ll be what attracts and helps future clients decide to go with you over another freelance designer whose portfolio might be all over the place.
As a freelancer, your business is just you running it inside out. That’s something you must be proud of, so don’t hide behind a facade. Be the name and face of your business, because your business is you.
From a client’s perspective, if I were to hire you to provide a service, I would want to know who I’m giving my money to. So be sure to inject who you are into your brand. You can shape that however you’d like, but the key is to be more human.
Also, when a client is interested in working with you, be transparent in conversing with them. If they’re going to hire you, explain to them how your process works. Show your interest in them and their business, then break down what they can expect by working with you step-by-step. This helps build trust and confidence, and can be what seals the deal in the proposed project.
This is the most important tip I can give you to take your freelancing to the next level – and that’s to write. I don’t care if you don’t think you’re a good writer. Writing is the doorway to getting your name out there, having clients find you, and to truly grow yourself as an individual and freelancer.
I personally don’t think I’m a great writer, and you can only imagine how I felt about my writing a year ago. It comes with practice. I owe everything I’ve accomplished this past year to my writing. Everything I do—whether it’s a blog post, a newsletter, a book, a video, or an email to a client—it all starts with writing.
Watch your feet so you don’t trip while looking at the end goal. You know where you want to be one day, so focus on what you can do now to end up there. Too many freelancers get hung up on envying those they aspire to be.
If you wish to have a reliable client base, a product that can help supplement your income, or if you don’t want to have to rely on a single client to make a living, then what are you doing today to make that happen?
Make a daily to-do list with small tasks that you can easily complete by the end of the day. Progress is progress, and if you start taking it one step at a time towards your long term goals, the sooner you’ll get there. If you’re having trouble completing your to-do lists, a mental health professional can help you. The licensed therapists at BetterHelp can help you develop and maintain the motivation needed to reach your goals.
Your freelancing efforts must be treated like a business, and as a business, you need to know your numbers. Such as:
Knowing these numbers will shed light on the areas that are working for you and what areas need improvement. For example, take a look at your monthly revenue. Find out where your business income is coming from (what clients, type of projects, passive income), and focus more on those areas that are producing the most results. If you’re steadily earning $100+ a month selling products on your Creative Market shop, then consider producing more items to sell.
See where most of your traffic is coming from or what type of content is most popular, then do more of that. For example, if you’re getting a lot of traffic from a guest post you wrote, reach out and write another guest post.
If you’re serious about freelancing, then start separating your income and save. For every dollar I make that’s business related, I split it up like this:
I’m not saying this is the way to handle and split your finances, but it’s what works for me. What’s important here is putting a minimum of 16% of every dollar earned towards taxes. It’s the same concept of an employer taking taxes out of your paycheck. Once it comes tax time, you’ll then use this savings to pay what’s due. (I recommend paying quarterly, so you’re not dealt one large payment in April.)
These tips aren’t the end-all and be-all for freelancing, but honestly, I wish I knew these when I was getting started. Since I’ve put these tips into my work process, I’ve seen some major growth, and I hope you were able to pick some value from them.
I hope you have enjoyed the blog post and to add more spice to it, I would suggest you to go through How Technical SEO And WordPress Work Together and How Quora Can Help You Gain 9,000+ Users In A Month.
The overall success of your website may completely depend on whether or not people berate you with bad reviews and comments. Although the average business doesn’t have thousands of bad Yelp reviews, we’ve seen far too many times how not responding properly to feedback can cause problems for your future reputation. Lets learn how to make your website more reputable over internet.
Overall, the internet is no place to be shy about how great your business is. Otherwise, the folks that do get disgruntled about your business will be louder than you.
It’s not easy to build a great reputation, but with a little work, you can do it. And we’ll show you how to get started today.
Users make comments about your website, brand, and company all over the internet. Ignoring those comments and reviews only makes it look like you’re not interested in feedback.
As of today, the best places to look for mentions of your brand include:
Blog reviews can go either way, but having an affiliate or referral program (see below) can improve your odds of getting good written reviews. However, ratings and reviews on places like Google and Yelp happen more often when people are mad.
If you see a ticked-off comment on your blog or a scathing review on Yelp, respond every time with this formula:
This method shows everyone in the future that you’re a reasonable company. Chances are the reviewer will be seen as the nut.
Incentives and proper messaging funnels come in huge here. The same goes for timing. For example, maybe you’re a real estate agent and you’d like your past clients to write good reviews on your Google Business page.
It’s essential to send an email just a few days after you’ve completed the job. This way they won’t forget about it. There should be a link to the review page, making it impossible to mess up. Also, it’s nice to include instructions and a personalized letter so they feel compelled to write a review.
Incentives also come in handy as long as you’re not telling them that they must write a good review.
One easy way to ensure you never forget to follow up with customers is with a plugin. If you install an e-commerce extension such as WooCommerce Reminder Emails or EDD Follow-up Emails you can easily automate your review reminders to customers to rack up those 5-stars!
You may be saying, “It takes awhile to establish an authority blog or forum voice online.”
However, simply getting to a trade show, passing out cards, and showing that you would like to be an active part of the community is something you can do in a weekend.
Therefore, complete a quick Google search to locate industry functions in your area. If one is coming up, print out some business cards and go! If not, find an online forum that relates, introduce yourself and start answering and asking questions.
From testimonials to third-party logos from past clients, establishing that you’ve worked with other companies (potentially well-known clients) is a huge boost for any online business.
Depending on the WordPress theme you’re using adding a client showcase could be as easy and inserting a new module. With the Enigma Theme you can choose from image grids, carousels and sliders which can all be easily inserted and customized on any page layout (there’s even a pretty neat Press page on the Boost demo using icon boxes).
Awards are huge for all businesses. Even many movies and Broadway shows live and die by the awards they receive. What’s cool about awards is that they’re all made up by someone. You can argue that some are more credible than others, but customers and clients like seeing that you’re at least being recognized for something.
Take the J.D. Power and Associates Initial Quality Award for the automobile industry. The organization gives out the award after measuring problems within the first 90 days of ownership. Many people see this as kind of a joke (since 90 days is such a short amount of time to own a car). However, every winner of the award touts the win like crazy. As they should, since it’s bound to improve their reputation.
Let your customers call, chat, email, or send a carrier pigeon if possible. It’s understandable when some online businesses can’t handle phone calls. But you should at least consider a chat panel for quick interactions.
Again, plugins are a great way to add extra functionality to your website. We like Contact Form 7 and WPForms for build a custom contact form. Or you could try one of these recommended live chat plugins to be able to interact with your clientele in real time.
This depends on the type of business you’re running. If you have an eCommerce site, this point is particularly important considering the number of pages you’ll have dedicated to fine print.
For example, you may have to write up a terms of service and a return policy. Both are skipped by most customers, but some will only make purchases once they see you have both. Therefore, include clear links in your footer for easy access.
Are you selling products or services through Google Ads? Do you have a Facebook page where you link to certain new items on your website?
Whether you’re running a blog with a webinar or a full eCommerce store with new products every season, landing pages are known to make customers feel better and purchase from you more often. Best Buy has built a solid reputation on landing pages, showing customers directly to the right products when they click on Google Ads.
Not sure where to start? Checkout our full guide on how to build landing pages with WordPress. We cover three ways you can build your landing page using themes, plugins or custom code.
If users don’t see an SSL certificate on an eCommerce site, they have strong reason to leave without coming back. The same goes for tons of spam comments on your blog. That just makes it look like you don’t care who comes to your site.
From spam to updating plugins, themes and WordPress, security plays big roles in how people view your online reputation. Although you only have a few WordPress trust signals to choose from to show that your site is secure (like McAfee Secure), it’s your job to cover everything on the front and backend.
Does your brand have a mission statement? Have you established a set of rules that make you unique? If not, it’s time to put pen to paper. Why? Because at some point people are going to see your company as having a purpose. But if the purpose is not consistent, no one will trust you in the future.
For example, Zappos has made a name for itself by providing fast shipping and the occasional surprise overnight shipping for some customers. However, if some customers received average or slow shipping, they’d think, “Huh, I thought that was the whole point of shopping through Zappos,” and never shop there again.
In short, announce your uniqueness and stick to the promises you make.
It’s one thing to create social media accounts, but it’s another to present these links on your website.
Why? Because social media accounts allow for further exploration of a company.
Social accounts deliver a more personable look into your brand. Customers can see people working, fun activities and events, social efforts and much more. We have guides on WPExplorer that cover Instagram for eCommerce, SnapChat & WordPress, Increasing Social Followers and more. Have a look and start building your following.
One thing’s for sure. If others are more likely to get rewarded for speaking nicely about your company, the more referrals you’ll get. What’s interesting about an affiliate or referral program is that both only take a few moments to configure with the right WordPress plugin. There are plenty of awesome affiliate WordPress plugins but one of our favorites is AffiliateWP.
After that, you can start dishing out commissions to people who review or recommend your company. It’s not a guarantee you’ll get good reviews, but it certainly improves your chances.
Some of the best ways to improve your site’s reputation right now can be done within the next hour or so. If you have any questions or suggestions about your own site reputation tips, let us know in the comments below.
Continuing the trend, WordPress has released yet another update on 8th of June, 2017. The new update was named after famous american jazz pianist ” William John “Bill” Evans ” and has many new updates to help developers as well as non technical persons. Lets talk a bit about the latest wordpress update that’s been released only a day back.
WordPress 4.8 came with lot of possibilities and updates and as quoted by WordPress ” it adds more ways for you to express yourself and represent your brand”.
The new features, that have been added in the latest wordpress update are link improvements, three new media widgets covering images, audio, and video, an updated text widget that supports visual editing, and an upgraded news section in your dashboard which brings in nearby and upcoming WordPress events.
It was really tough for a normal human being(those have zero technical knowledge) to add images to the sidebar of blogs or to the website’s footer and for that you need to customize your theme code to add an extra space for the image.
Sometimes, fitting an image at some place unnecessarily forces your code to break apart which results in an unstructured website.
So, to sort that problem out, WordPress has rolled out an image widget that can help you insert your image right within the widget settings.
Wow! I always wanted it so easy. Welcome your user’s with an amazing infographical video that may contain some statistical information of your products or services. It’s the best way to humanize the branding of your website.
Just like video widget and image widget, audio widget is also newly introduced to the latest wordpress update. It simplifies the issue of adding an audio directly to your website without even writing or editing a single piece of code.
To add audio to your website, simply drag and drop audio widget from your widgets section to the active widgets area and upload the music file to the widget. It’s that simple. Just few clicks and your audio is ready to shower music on your users.
This feature deserves a parade down the center of town! Rich-text editing capabilities are now native for Text widgets. Add a widget anywhere and format away. Create lists, add emphasis, and quickly and easily insert links. Have fun with your newfound formatting powers, and watch what you can accomplish in a short amount of time.
It happened with me a lot, whenever I try updating a link or some text around it, it mixes up. Sometimes, adding new text after the link ends up being a part of the link itself. Another scenario, where you try edit the text of the link, but the text ends up outside of it. I know this is really frustrating as I have gone through it a lot of times.
But now, thanks to Link Boundaries, links will remain in their boundaries and will not try to gel up with the new content every now and then.
Did you know that WordPress has a thriving offline community with groups meeting regularly in more than 400 cities around the world? WordPress now draws your attention to the events that help you continue improving your WordPress skills, meet friends, and, of course, publish!
This is quickly becoming one of our favorite features. While you are in the dashboard (because you’re running updates and writing posts, right?) all upcoming WordCamps and official WordPress Meetups — local to you — will be displayed.
Being part of the community can help you improve your WordPress skills and network with people you wouldn’t otherwise meet. Now you can easily find your local events just by logging in to your dashboard and looking at the new Events and News dashboard widget.
There’s so much new in the latest WordPress update “Bill Evans” and the released version is WordPress 4.8.
For more information, you can visit WordPress Blog.
Also, to read more of our blogs, do visit our blogs section.
I really don’t know how many of you know Elon Musk. But I know one thing for sure, after reading this post you’ll be all pumped up to achieve your dreams and will start working hard for it.
In past, world has witnessed many genius innovators and businessmen’s but to be true there are very few who holds the same caliber as Elon Musk.
We all adore the inventions of Nikola Tesla, Alan Turing, the Wright brothers, Henry Ford and so forth. Their work has inspired and challenged the traditional practices, making way for something that was never conspired before.
When we talk about modern-day visionary geniuses of that stature, there are few of them. One such visionary geniuses to have changed multiple industries is Elon Musk
Everyone knows Tony Stark from Iron Man, Elon Musk is real life Tony Stark. He has wealth, he is famous, he is an inventor and an innovator and one of the leading industrialists of all time. What else do you want?
Let’s take a dive into the life of Elon Musk and how this visionary genius has inspired mind-boggling innovations achieving what very few can dream of!
Well, for those of you not aware of Elon Musk, he’s the one who created PayPal, SpaceX, Tesla, SolarCity and and some other innovative ideas at making impact on larger scale.
Elon Musk is an Engineer, Inventor and a Visionary leader of the unimaginable sorts. His company X.com (now PayPal.com) has revolutionized the payments industry once and forever. His company SpaceX became the first privately-funded company to launch a rocket into the orbit, grabbing a $1.6 Billion investment from NASA and another $1 Billion in funding from Google and Fidelity.
His company Tesla is changing the face of electric vehicles and challenged all the notions pertaining to the performance of electric vehicles. While the accomplishments of Elon Musk are monumental, this man is a true inventor and engineer at heart.
Currently, he is on a mission to reduce the cost of space travel by a factor of 100 and colonization of Mars, Elon Musk is the 21st-century inventor. He’s also been working on Hyperloop, a high-speed, solar-powered transportation system, capable of transporting from Los Angeles to San Francisco in 30 minutes.
Elon Musk talked in depth about Hyperloop in a 58-page presentation. Being personally involved in all of the development processes of the electric vehicles and spacecraft, Elon Musk is more than just your perception of a regular entrepreneur.
While all of the sugar-coated information above might leave people assuming Elon Musk as a spoiled rich kid, with millions of dollars of inherited wealth and extravagant toys, Elon Musk happens to be exactly the opposite.
Born in Pretoria, South Africa, to a British Engineer and a Canadian Dietetics expert, Elon Musk was the oldest of the three children. Having bought his first computer at the age of 10 and written his first own game at the age of 12, he made his first $500 selling one of the Space Invaders-like game.
After having decided to move to the United States at the age of 17, after completing his secondary schooling. Instead, Musk left for Canada and got enrolled at the Queen’s University in Ontario at the age of 19. His calling came when he received a scholarship from the University of Pennsylvania and he moved to the United States, earning a Bachelors of Science degree in Physics.
He continued his education further, earning himself a Bachelors of Science degree from the Wharton School at the University of Pennsylvania. After having been inspired by The Hitchhiker’s Guide to the Galaxy by Douglas Adams, Elon Musk believed that the Internet, renewable energy and space travel would be the ones having the biggest impact on the lives of the people worldwide.
After having decided the three major topics of concern for devoting his life’s mission to, Elon Musk, along with his brother Kimbal Musk, started a company named ‘Zip2’.
Elon Musk dropped out of the Applied Physics and material science program at Stanford University just two days after starting this new venture. Zip2 allowed all major print publications to offer additional commercial services to their readers. This IT company was bought by AltaVista, a major search engine then, for cash of $307 and another $34 million in stocks and securities, making it one of the biggest cash acquisitions back then.
After having bought a McLaren F1, a Dassault private jet, and a 1,800 ft condominium, Elon Musk once again set out to revolutionize the payments industry.
Musk began working on X.com, which was later merged with Peter Thiel’s rival company Confinity to form PayPal. After getting his share of $180 Million from a deal that saw PayPal being sold to eBay for $1.5 Billion, Elon Musk had his targets set to space engineering and electric vehicles.
Investing $70 Million of his personal funds into Tesla Motors, a company founded by obsessive Silicon Valley engineers Martin Eberhard and Marc Tappening, Elon Musk began the major shareholder of Tesla Motors. While everything was going fine for Tesla Motors until 2007, with receiving Global Green product design of 2006 and an additional $100 million investment from the Google founders, things turned around completely for Musk and Tesla motors.
Martin Eberhard’s strategic miscalculation affected the transmission for Tesla’s Roadster and also the pricing ended up double than what was initially presumed. Tesla missed the shipping dates by an year and it didn’t go into production until late 2008. Tesla Motors was headed for a downfall and this made obvious to people as to why there hasn’t been a successful automobile company born in the United States, since 112 years, when Ford Motors started operations.
With missed deadlines, price gauging of the product, mismanagement of operations, everything was in a turmoil at Tesla Motors. This was when Elon Musk stepped in and took charge of the operations himself.
Having fired everyone involved in the stalling of the product development, including its co-founder Martin Eberhard, Elon Musk announced himself as the CEO in 2008, investing an additional of $55 million of his own money.
Elon Musk sold his McLaren F1 and invested his last $20 million into the company to save Tesla Motors from bankruptcy. By cutting down staff, reducing suppliers and closing some of the offices, Elon Musk brought Tesla Roadster to the market in 2008, with an increase of $20,000 over the original price.
Over 340 of its Roadster models were recalled for technical issue with the rear hubs in 2009. Fast forward to 2010, and Elon Musk was celebrating the public offering of Tesla Motors, which saw an influx of $225 million of investment at $17 as the price of a share.
As of now, Elon Musk owns 30% of Tesla Motors and the company has a total market cap of $27.44 Billion, making Elon Musk of a whopping $13 Billion net worth. Tesla Motor’s Model S became one of the primary reasons for the rapid and unexpected rise of the company from its shambles.
Elon Musk went on to invest $10 million of his 11% share in PayPal on SolarCity, the concept of providing solar-powered systems for individuals, businesses and the government.
SolarCity filed for an IPO in 2010, reached a market cap of $5.53 Billion and Elon Musk owns 25% of the company. While being involved in Tesla Motors, Elon Musk simultaneously pursued his dream of space travelling and colonization of Mars, by founding SpaceX in 2002.
While Tesla Motors was at its all-time low in 2008, such was a similar case with SpaceX, in which Elon Musk had invested $100 million of his own money received from the PayPal deal. While going through a divorce, US economy meltdown, Tesla Motors crisis and three failed SpaceX missions between 2006 and 2008, Elon Musk was at his lowest ebb.
But things turned around when SpaceX’s final and fourth mission of Falcon 1 successfully reached the orbit, making it the first privately funded company to have orbited Earth.
This was when Elon Musk signed a $1.6 billion contract with NASA and another round of a $40 million investment into Tesla Motors on Christmas Eve. It came out as a turning point in the life of Elon Musk that helped him resurrecting both the million dollar companies.
Elon Musk was very adamant about one thing,
If we will never try, we will never know the result of it.
And that’s what encouraged him to go beyond the thought process of an average human being and doing what he has done for humanity and technology. He figured out furious ways to give a larger picture to his imagination that made him so great and today we are reading and writing about Elon Musk.
Hope you have enjoyed this enormous long post and if you are still with me and want to know How To Create A Successful Landing Page For Your Website or How To Use Instagram To Promote Your Business please help yourself by reading out these blog posts.
Yesterday I was stuck with some coding I was doing lately and I googled for the solution, not to my surprise there were some Quora pages on the top of SERP. I opened a link and after an hour or so I realized that I was totally forgotten what I was looking for in fact instead of searching for the problem I ended up in learning couple of new things about Digital Marketing by reading a few blogs. And that’s the true power of Quora. Quora can help you gain 9,000+ users in a month through referral traffic and it can be more depending on how active you are or if you have a team of professionals doing the Quora task for you.
You’ll get so much information on Quora related to your business niche and that is actually a good sign to leverage traffic to your website from Quora.
You know your business best and if anyone needs any help out there and you have something to offer in form of a blog post of your website which sorts the problem of the user, you can redirect the traffic back to your site from Quora.
Biggest debate, Is Quora sufficient for gaining traffic and building your website’s SEO?
Well I would rather say NO, because there are so many social media out there through which you can gain an enormous amount of traffic so you don’t have to be dependent on Quora alone plus as far as SEO of the site is concerned, getting traffic through referral from Quora doesn’t weight much in SEO but yeah it solves your biggest problem. Gaining Traffic!
So, where to start,
You’ll need a couple of things before you start.
Now, let’s start with the steps to follow on how Quora Can Help You Gain 9,000+ Users In A Month.
#1: First things first, Join Quora ASAP and fill out your details.
First, you’ll select all of the broad areas that you’re interested in. This informs Quora as to what kind of content to show you.
Second, you’ll tell Quora what topics you know about.
As you begin typing the topics in, it will populate the search field with relevant topics. I recommend choosing the topics that contain the most followers.Once you’ve added a few topics, you’re ready to go on to the next step — filling out your profile. It’s important to be as thorough as possible. There is a lot of information that you can add. The more you fill out, the better.Keep in mind that your profile is designed to build trust and credibility. You don’t need to sell yourself and your services as much as you need to emphasize that you are a trustworthy and capable person.
#2: Create a Quora blog.
Click on your profile name in the far right corner. You’ll see an option that says “blogs.” Click it.
The topic of your blog should be directly in line with the content on your website and the area of authority you’re trying to build. You’re trying to create credibility and demonstrate your expertise. How much should you keep up with this blog? It’s up to you.
The reason why I recommend it is because it adds an extra layer of trust, authority, and credibility to you as a Quora contributor.
#3: Answer questions.
There’s no shortcut to Quora success. You’ve got to answer questions. The simple way to find questions to answer is by clicking “Answer” on the top bar and looking for good questions to answer. Obviously, you want to provide really helpful answers. There are several ways to do this:
Using the Quora interface, you have a variety of text formatting options, images, quotes, coding and even math equations- all available to use. The more questions you answer, the more visibility you’ll receive on Quora. Gradually, you will build up your stats, including views, upvotes, and shares of your content.
#4: Link to your blog in the questions that you answer.
Here is where we try to act smart for gaining referral traffic. This is important: Whenever possible, link to your website’s blog articles within your Quora answer.
The mechanics are simple.
When you create the link, you have the option to turn it into a footnote or into an actual hyperlink. I recommend using the hyperlink option (do not click “footnote”) because doing so will provide a better chance that people will click on it.
Now, for my sermon on linking to your blog. In two words, this is it: Be careful. The point of Quora is not link building or driving referral traffic. The point of Quora is providing answers for others. It’s a community where professional, intelligent people get together to learn from one another.
Your goal as a Quora contributor is to provide value. In this way, it’s not much different from conventional long form content marketing. In content marketing, your goal is to give something of value to other people. For example, why do I write these super long, detailed, step-by-step blog articles?
Answer: Because I want to give you value!
The same thing is true on Quora. Your number one goal is to give value. If you do, then you’ll enjoy the secondary benefits of a strong personal brand and awesome referral traffic.
How exactly should you link to your blog?
Here are two examples:
The first looks natural, value-added and important. The second looks more self-promotional and not natural. Don’t promote yourself and your site, try to be helpful instead.
It’s a good idea to add links to other websites as well. That way, it doesn’t appear as if you’re only trying to get traffic to your site.
#5: Find the best questions to answer- those that will give you the most visibility. (And keep linking to your blog.)
For those who answer questions on Quora, the most reputable numbers are “views” and “upvotes.”
There are several ways to find the best questions to answer.
At first, you can click the “Answer” button in the top menu and select answers that have been curated for you, based on your areas of expertise.
And to manage your social media more better, Read Social Media Management – Tips To Improve Results.
Blogging has always been important for SEO, since it allows you to post fresh content every now and then and lets you optimize your blogs with rich keywords that can redirect a huge amount of traffic to your website. So, in short blogging is important for your business and it is true and many out there are implementing blogging on their business website.
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.
It doesn’t matter whether you are a small company or a multi national brand, Blogging is still considered to be .
Here are 4 reasons you should blog:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
Make the blog on your website the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Your customers additionally benefit from the learning you provide them.
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
Every business in this world needs blogging as their main weapon to increase their reach and showcase their business aspects, it also resolves the biggest issue an online business faces. It brings the relevant traffic to your website and who knows you may found your future clients out of them.
Also, to keep the interest on, Top 10 Ways To Find Topics For Your Blog Those Are In Trend and Become An SEO Superstar For Your Blog – DIY Tips And Tricks.