Tag Archives: social media marketing
Bolster Your Internet Marketing Efforts with Social Media Marketing
-
weblizar
2 Comments
- Digital Updates
- digital marketing, how social media marketing works, online marketing, smm tips, smm tricks, social media marketing
In the world of business, marketing is an activity which involves selling a particular commodity or service to the consumers who need it. It is an active channel through which a reliable corporate enterprise can reach out to its target audience.However, the development of the internet in recent decades has revolutionized this important commercial function in some ways. Taking into account the number of people browsing this popular online platform every day, companies of various sizes are exploiting it to promote the products they are selling them. This enables such organizations to stay one-step ahead of their rivals in an attempt to gain the competitive edge.
The emergence of social media as an active communication channel is enabling people to interact with other like-minded individuals in the virtual world with the objective of building communities. Today, many corporate enterprises are using this prevalent yet cost-effective online platform to sell their products or services this target audience. This is the reason why these companies are taking the initiative to register themselves on various sites like Twitter, Instagram, Facebook and LinkedIn. Moreover, the top managerial personnel of these business organizations holds the view that it plays the following essential role in the field of internet marketing:
Get to know their customers at a personal level
By creating a profile on various 2, the representatives of corporate enterprises can interact with people who form their customer base at a personal level. By analyzing their status updates and the comments they post in the form of tweets on such sites on a regular basis, they can formulate an effective strategy to sell their products to such online clients.
Respond instantly to a particular issue
Social media platforms give companies a unique insight into the mindset of their online target audience. By reading the twitters these people post on various networking sites, the officials of these business organization can beware aware of problems these individuals face while using their products or services. They can then take the necessary step to rectify such flaws in their commodities to ensure such goods can cater to their needs. This enables such establishment to earn the appreciation of their clients in this virtual world.
Generate more sales
When the executives of a corporate enterprise get to know the people, who constitute their client base at a personal level, they are in a better possible to sell their products to them. Social media networking in the field of internet marketing enables such a business establishment to popularize its brand products with such consumers. Moreover, it can also offer them attractive incentives on the purchases they make. Esteemed company nationaldebtreliefprograms.com says that social media is a cost-effective and productive way to connect with the customer directly and increase sales.
Free of cost
Unlike other traditional modes of marketing available to corporate enterprises, social media is extremely popular because of this platform free of any charge. These organizations easily create a professional profile of their business, write up relevant web pages on the products they are selling to the public and update their status on various networking sites.
Increase the web presence of a company’s products
In the digital world, it is vital for corporate enterprises to have a presence on various social media networking sites to outperform its rivals. The reason for this is because such online platforms make easier for such organizations to introduce their products to a larger audience in the hope of expanding their existing their client base. In the long-run, this helps to increase brand awareness among such people of such establishments’ products.
Enhances brand loyalty
Experts specializing in the field say that individuals who browse through various social media sites tend to patronize corporate enterprises that have viable presences on this platform. This is the reason why such businesses should not hesitate to implement relevant strategies that allow them to connect with this online audience.
Customers have a chance to convert
When the representatives of a corporate enterprise post a content on its products or updates its profile on various social media sites, people browsing through platforms will react by sending comments. In many cases, these individuals may be curious to know more about such companies and type of products these organizations are offering to sell them. They may even go to the extent of visiting the websites of this establishment and ultimately lead to a conversion.
A better understanding of the customers’ mindset
The survival and success of any business enterprise in the marketplace depends on how well people operating the organization understand their customers. Social networking platforms provide the corporate customer a chance to obtain vital information about people with whom these organizations are carrying out their activities. In fact, the officials of such establishments can get an insight into what these individuals think of their company and its product from the comments they post on these sites.
Useful research tool
Experts explain that people are more likely to buy the products of a company that has a presence on the social media site they often visit. This is because these individuals feel such commodities can cater to their unique needs unlike those of other business organizations. Moreover, such establishments also gain valuable insight into what their customers want and take the initiative to create goods that are capable satisfying those expectations. Unfortunately, corporate enterprises that fall to realize this important fact tend to lack behind in the virtual marketplace. Today, businesses need to have a viable social media presence as part of their internet marketing plan if they want this online audience to purchase the products these establishments are offering to sell them.
The above factors are enough to convince all corporate enterprises on the need to have a viable presence on various social media sites to enhance their brand awareness in the virtual marketplace. The companies that exploit of this cost-effective online communication channel to promote their products usually have a large number of loyal clients among the people who visit such networking platforms. This is the only way these organizations can gain the upper hand over their competitors in the digital age and enhance their customer base.
Author Bio: Simon Moriss is an experienced and skilled business consultant and financial advisor in the USA. He helps clients both personal and professional in long-term wealth building plans. During his spare time he loves to write on Business,Finance,Marketing,Soc
Automate Social Media Marketing To Increase Your Reach
-
Danish Ansari
1 Comment
- Digital Updates , SEO
- automate social media, automation, smm, social automation, social media marketing, social media marketing tools, tools to automate social media
Is it hard for you to perform your daily social media tasks?
Do you feel that you are doing a repetitive job over and over again and feel the need to automate it.
You have so many things to go through everyday. You probably have a family or close friends, some hobbies, a job that is no longer 9 to 5 and an ever growing list of tasks to do.
Social Media Marketing is also so tedious and time consuming. It is a never ending process. You never feel you have done enough.
But there’s always an end to all the good things that we do.
The social media tools are maturing and getting more useful and there is more automation that is available.
Here are 7 time saving social media automation tools:
1. Social Oomph
Social Oomph is a social media management tool which has some amazing features. And one among the lot is queue reservoir.
Evergreen content is content that never goes out of the trend.
So when you post blog content that is evergreen it’s important to continue promoting it well after you initially post it.
There is a huge chance that as your social media marketing evolves, you’ll get more of your fans or followers engaging with your newly posted content and also it is very likely that they didn’t saw your content when you first shared it.
When you post evergreen content you add it to your Queue and in this queue you specify how often you want content shared.
When I put an item in the queue Socialoomph allows me to create multiple variations of the tweet so that you are not sending out the same tweet every time.
So for every item I add to the queue I have 3 different variations of the tweets:
{5 Tools to Market Your Business Using Mobile Social Media Apps|5 great mobile social media apps that you should download to-day!|Does your company have a mobile app? Here are some examples to inspire you:} http://bit.ly/1akwk7V
This is how SocialOomph will send out the tweets:
- Tweet 1: 5 Tools to Market Your Business Using Mobile Social Media Apps http://bit.ly/1akwk7V
- Tweet 2: 5 great mobile social media apps that you should download to-day http://bit.ly/1akwk7V
- Tweet 3: Does your company have a mobile app? Here are some examples to inspire you: http://bit.ly/1akwk7V
The queue reservoir is such a useful feature. It really saves you a lot of time and also divert a lot of traffic to your website. #gocarefree!!!
2. Dlvr.it
When you post content out through your blog you want to promote it across all of your channels all of the time. But you don’t want to have to set up a tweet, Facebook update, LinkedIn update etc as this is time consuming. Dlvr.it automates this. In Dlvr.it you specify the source where you want to pick the content up from and the destination where you want to put it.
When a new post is created dlvr.it will automatically send out your updates. It currently supports Twitter, Facebook (business and personal), LinkedIn (business and personal), Google + (business page). App.net and Delicious. There is also very useful analytics in dlvr.it as well. Because it uses it’s only web address shortener it can track who clicks on your link.
Dlvr.it is a very reliable and useful tool that will save you a lot of time.
3. IFTTT
IFTTT allows you to automate a broad range of activities. If a trigger event happens the automation kicks in and the corresponding action takes place. For example, a new blog post is added and a tweet is generated. In IFTTT they have a concept of ‘recipes’. These recipes are individual tasks that can be automated. When you log in you’ll see over 4,000 to choose from.
Each recipe has some ingredients! You have the source of what IFTTT is monitoring and then the resulting action. In the example if a new blog post is added to the RazorSocial queue then a tweet is sent to my account @iancleary.
If you can’t find an IFFTT task amongst the 4k + examples you can also set up your own combination. Once you set up your IFTTT recipes you can forget about it and the automation kicks in every time.
4. Zapier
Zapier is similar to IFTTT except you set up Zaps. A Zap is an individual automated task. For example, a Zap could be a task that monitors YouTube and when it finds a new video then a tweet is automatically generated. There are over 250 services supported. These are the ones you specify where the trigger event kicks off.
You can use from the many Zaps that are available or you can build your own Zap. They are very easy to set up.
Another alternative to Zapier is Cloud work. This provides similar functionality but some different applications are supported so it’s worth checking this out also.
5. Aweber
Aweber is an email marketing tool with some essential automation tasks built in. When someone signs up to your email list from social media you can automatically send some automated emails.
The automated sequence of email helps nurture your email subscriber and eventually bring them to a point of sale. This automation is an essential component of your email marketing.
6.Postplanner
Postplanner is a Facebook page management tool that helps automate the sharing of content to your Facebook page. There is a content discovery engine which allows you to discover the most popular content in your industry and then you can add it to a queue for later delivery. Post Planner will handle everything in the queue and automatically post out based on pre-configured times.
Postplanner will save you a lot of time on Facebook!
7. Buffer
Buffer saves a lot of time by automatically handling all the scheduling of your posts. When you want to catch up on your blog posts read them using Feedly and then share them out on Buffer. Buffer will take any posts that you have scheduled and place them in a queue and send them out based on the next time slots that you have preconfigured. In the following example we are using Feedly on a mobile device to read the content and then buffering the content out for sharing at a later stage.
Wrapping Up:
As said earlier, social media tasks can be quite frustrating and tedious at times but you should sound compelling while doing social media tasks so that people should engage with you more. Automating your social media tasks gives you leverage and more time to invest on more productive things that you can achieve through your day.
And also go through How To Increase Your Facebook Page Post Reach.
Promote Your Business On Twitter
-
Danish Ansari
1 Comment
- Marketing , Social Media Updates
- benefits of twitter for business, business with twitter, how to use twitter for business 2017, promote your business with twitter, social media marketing, social media promotion, twitter, twitter business account vs personal, twitter business promotion, twitter for business tips, twitter marketing, twitter marketing tips, twitter product promotion
Social media has the power to change the world and increase your knowledge base efficiently since it is proving to be a sea of knowledge with unknown depths yet to be conquered.
Some major social media platforms such as Facebook, Twitter, Linkedin, and Google+ exploded in popularity to every corner of the earth while many more new are coming to every day.
And while there are millions of business present, the right way to promote your business on any social media is still unclear to many fortune 500 entrepreneurs and SME owners. In this blog post, we are going to discuss on how to promote your business on twitter. If you are interested in paid options please visit BuySocialMediaMarketing to buy Twitter retweets and likes. In our previous post, we have already told you on how to increase your facebook page post reach.
How To Promote Your Business On Twitter
There are few ways which can differentiate you from other business profiles on twitter. Let’s learn few ways on how to promote your business on twitter.
1. Promotion Starts When Signing Up On Twitter
The main factor to the registration process is using the right set of keywords when updating your biography section. You have to be clever enough as like every other area of Twitter you’re restricted in the number of characters you can use. Most members use various search engines to track down relevant people who are experts to the unique query they are searching for to follow so use search terms you think will be popular. If you’re targeting SMEs, for instance, include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally, if you’re after clients or customers in a particular locality include that as a keyword.
2. Be Alert When Prompt Reply Is Needed
Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field and you have the knowledge and courage to sort out the problems of the user. Keep an eye out for particular issues you could help with by scanning tweets or using a twitter search engine. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.
And always check the ‘@replies’ section on the right-hand side of your Twitter page. This section lists the people who have tweeted directly at you so you can respond. You could also type your username into a Twitter search engine to see whether there are people who you aren’t following have been talking about you.
This is much needed to promote your business on twitter.
3. Tweet When You Are Out Of Office
Ensuring you tweet on a regular basis is key to building a good community. One way to make sure this happens even when you’re busy doing other things is using a service which sets up pre-scheduled tweets for particular times in the future. There are several sites which allow you to do it but our personal favorite is Hoot Suite.
4. Don’t Forget That Human Touch
Adding that much needed human element that we keep on forgetting nowadays to your tweets will build a personality around your business and avoid people keeping the perception of a faceless organization as well as it is the need of the time to promote your business on twitter. Representatives of any organization for instance post under their real names plus the company – e.g. yournameatorganization which is a good idea. For example, in my case, it can be danishatweblizar. You should also post about non-business issues too although avoid anything too salacious or very personal.
5. Ask Questions
As well as responding to other people’s questions you should also ask some of your own. You can’t know everything and it will encourage some community interaction. Be clever to do a bit of market research and ask questions directly related to your business or sector.
6. Limited Characters
With much to say and having a limit of 140 characters seems unfair sometimes but that is what separates twitter from any other social media platform, it’s important you’re as succinct as possible while at the same time getting your point across. If you’re including links to websites use services such as TinyURL which allow you to shorten URLs. Other services like ow.ly and bit.ly also allow you to track how many people click on your links.
7. Always Retweet!
If you’re new to Twitter you may be confused by the regular use of ‘RT’. This stands for retweeting which is the reposting of particular tweets from other people on your page which you find particularly interesting or useful. It’s worthwhile doing this as it demonstrates to your followers you’re not here only to promote your business on twitter but you’re also willing to share tips and advice. Retweeting may also encourage a particularly influential member to start following you.
8. Tweet Everytime
Just because you’re on a train or at a conference without a laptop doesn’t mean you can’t tweet. Download the twitter app from the app store or playstore to keep yourself updated on what is running hot out. This also allows reacting instantly to particular events.
9. Whom To Follow
There are thousands of people using Twitter who could be particularly useful to your business. While Stephen Fry, Britney Spears, and MC Hammer may be entertaining with their celebrity revelations, it’s the people who can directly benefit your company you want to be following.
There are several ways to track them down. Via the Twitter search engine, you can search tweets for people who are interested in the areas you cover. In addition, Website Grader grades your profile against the entire Twitter community as well as giving you a list of the top tweeters in your locality and Twellow.com lets you search members’ biography, name, job title, and location.
10. Don’t Be Obsessed With Your Brand
Don’t go overboard with promoting your business by bombarding your followers with links to your website as it will be treated as the Twitter equivalent of spam and encourage people to stop following you. By all means link to your website or blog but say something interesting about it rather than just dumping a link. It is also a good idea to post tweets about subjects not linked to you or your business since it creates interest in other genres of people who aren’t in your niche.
Following these procedures will certainly give your organic twitter marketing a boost.
Hope I was able to deliver the content according to the subject.
For any query, you can comment below and I’ll be more than happy to answer.
Apart from that if you haven’t read about our recently launched product Appointment Scheduler Pro which allows you to manage all your appointments ans schedules with just few clicks, read about it.
How To Increase Your Facebook Page Post Reach
-
Danish Ansari
0 Comment
- Digital Updates , Social Media Updates
- Facebook, facebook ads, facebook fan base reach, facebook page insights, facebook reach, how to increase my facebook reach, how to promots business on facebook, social media marketing
Ques: I have 10,000+ likes on my facebook page, but as soon as I post something on my page, reach comes out to be only 1 or 2 percent of my total fan base. Why does it happen, how to increase your facebook page post reach?
Ans: Facebook’s news feed algorithm does not work to flood the user’s timeline with all the content coming from the pages a user likes. Instead, it depends on how interactive your fan base is with your posts or your content.
So, it is really necessary for us to understand that how facebook news feed works, since if we consider what is happening in the present with all the facebook pages, reaching out to their complete fan base is almost impossible (pages having more than 5k likes).
As Facebook’s Chief Product Officer, Chris Cox, told Time in a 2015 interview:
If you could rate everything that happened on Earth today that was published anywhere by any of your friends, any of your family, any news source…and then pick the 10 that were the most meaningful to know today, that would be a really cool service for us to build. That is really what we aspire to have News Feed become.
According to Facebook, organic reach is defined as how many people you can reach out for free.
When 2012 rolled around, Page managers/owners learned that only a small amount of their Facebook fans — 16% on average– were seeing their Page posts in their News Feeds. And that fraction has only gotten smaller and smaller since.
If you’re going to pay-to-play, get your targeting right. Once you’ve built an audience of relevant fans, focus on advertising the content assets you’ve created — blog posts, ebooks, etc. — and use ads to amplify them to targeted users. Techniques such as browser fingerprinting, though sometimes criticized for privacy reasons, would even allow you to track these targeted users across multiple platforms. Remember: It’s likely only a matter of time before organic reach hits zero, so you might as well hone your paid strategy now, which brings me to one final recommendation and to our last point of the matter.
A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for an average Facebook Page dropped from 16% to 6.5%. Research from Social@Ogilvy, meanwhile, suggests that for Pages with more than 500,000 Likes, organic reach could be as low as 2%.
If we consider above-stated stats, it will mean that a page with the fan base of 10,000 or more will have an average post reach of around 650 (6.5% of total) or so and if fan base rises up to 1 million, only 20,000 fans will see your post (2% of total).
So, now what’s the solution? Facebook told us to buy the fan base first through page likes ads and then asking us to pay more to interact with them through post reach ads.
As quoted by Facebook’s VP of Advertising Technology, Brian Boland,
No. Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.
Now, when we have understood a little bit about how facebook news feed algorithm is working and how facebook is tackling it, let’s learn how to increase your facebook page post reach.
How To Increase Your Facebook Page Post Reach
1. Be Choosy For What You Post
Marketers have to switch gears from “ untargeted and frequent publishing ” to “ targeted and selective publishing.” The goal is no longer to spray and pray — it’s to get as much interaction from a single post as possible. Each post published to a brand Page can be targeted to a specific audience regardless of whether or not it’s sponsored, which may improve overall interaction with that post among other people who are likely to find it more interesting and relevant.
2. Tell your fans to check Page Feeds on the Left Sidebar Of Their Timeline To See Content From Pages They’ve Liked
3. Educate Your Superfans That They Can Update Their Notification Settings On Your Page
4. Motivate Your Fans To Engage With Your Fans More
This is the toughest part, although giving free goodies or a heavy discount coupon can do the trick here. Many times you must have seen that people opt for polling options to encourage their fans to engage with your page and it’s content.
Sometimes this could be as simple as “ Please Like And Share ” at the end of your posts. But I guess we aren’t that lucky as this trick works for the luckiest of the luckiest lot.
5. Dedicate More Time For Your Owned Assets
Since the only constant with Facebook (and the larger digital media landscape) is change, it’s always safest to focus on the digital channels you entirely own and control — your website and blog. Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. If you have time and budget, share those assets to Facebook for additional reach.
6. Facebook Is Now A Paid Ad Platform More Than Social Media Channel – Admit It!
If you’re going to pay-to-play, get your targeting right. Once you’ve built an audience of relevant fans, focus on advertising the content assets you’ve created — blog posts, ebooks, etc. — and use ads to amplify them to targeted users. Remember: It’s likely only a matter of time before organic reach hits zero, so you might as well hone your paid strategy now, which brings me to one final recommendation and to our last point of the matter.
7. Facebook Ads, Go Beyond The Basics
Being a social media platform with more than 1.86 billion users, facebook has sharpened it’s targeting capabilities. Facebook ads are now advanced more than ever with many targeting options for it’s advertisers. Additionally, there are a bunch of tools and features that can help you maximize the effectiveness of your campaigns, including …
Conversion Tracking: Track the actions of site visitors after viewing your Facebook ad.
Custom Audiences: Target Facebook ads based on your email list.
Lookalike Audiences: Target Facebook users similar to your customers.
Audience Insights: Learn about your existing Facebook audience to better target your ads.
Website Custom Audiences: Target Facebook users who have visited your website before.
Facebook Exchange: Place retargeted ads on Facebook for users who’ve visited a certain product or service page on your site.
Lots and Lots of Customizable Reporting: Create reports based on metrics that matter most for your business.
WARNING: Nobody in this world, including me and the genie, can tell you the tactics to achieve 100% post reach to your complete fan base as this way facebook will go out of business and have to rectify other ways of earning. Following steps mentioned in the blog will definitely help you in increasing the post reach but up to an extent.
Hope you had liked this post, Keep reading and Keep sharing!
Read out our first ever meme blog and How To Increase Conversion On Your Website.